1. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l cCENTER FOR EXCELLENCE IN MANAGEMENT DEVELOPMENT196 Tr n Quang Kh i, Q1. TP.HCM Tel: (08) 848-3107 Fax: (08) 848-3252Email: cemd@ueh.edu.vn To !Web page: www.cemd.ueh.edu.vn.vnge t h e r, We S h in e Qu n tr Chi n l c vS c C nh tranh Chi n l cNguy n H u Lam, Ph.DEmail: lam@ueh.edu.vn M c tiu K t thc nghin c u chng ny, b n s c kh nng : 1. nh ngha v nng l c c nh tranh chi n l c, chi n l c, l i th c nh tranh,thu nh p trn trung bnh, v qu trnh qu n tr chi n l c 2. M t b i c nh c nh tranh c a th k 21 v gi i thch cch m ton c u hav thay i cng ngh nh hnh b i c nh ny 3. S d ng m hnh IO gi i thch cch th c m cng ty c th t t i nh ngthu nh p trn trung bnh 4. S d ng m hnh d a trn ngu n l c gi i thch cch th c m cng ty cth t t i nh ng thu nh p trn trung bnh 5. M t t m nhn, s m ng v th o lu n v gi tr c a n 6. nh ngha cc nhn v t c lin quan v m t nh ng kh nng nh h ngc a n t i t ch c 7. M t cng vi c c a nh lnh o chi n l c 8. Gi i thch qu trnh qu n tr chi n l cCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D. 1

2. Chng 1: Qu n tr Chi n l cQu n tr Chi n l cCc nh nghaS c c nh tranh chi n l cChi n l cL i th c nh tranhR i roThu nh p trung bnhThu nh p trn trung bnhQu trnh Qu n tr Chi n l c Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Qu trnh Qu n tr Chi n l c u vo cho chi n l cMi tr ng Bn NgoiT m nhnS m ngMi tr ng Bn TrongHnh thnh Chi n l cTh c hi n Chi n l c Hnh ng chi n l cChi n l c Chi n l c Chi n l c Qu n tr Cng ty c p C nh tranhc pKinh doanh Cng tyC u trc Chi n l c Ki m sotThn tnh Chi n l cChi n l cTi c u trc Kinh doanh H p tc Qu c tLnh o Chi n l c chi n l cK tc c S c c nh tranh chi n l cThu nh p trn trung bnhCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D.2 3. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c B i c nh C nh tranh trong Th k 21M t th gi i kinh doanh y hi m h a Pht tri n v th c hi n chi n l cCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e B i c nh C nh tranh C nh tranh Kh c li t M t i u ki n c a s leo thang c nh tranh d a trn:N n kinh t Ton c uTo Thay i cng ngh Nh ng th o n chi n l cgi a cc cng ty sng t o v ton c u cs v toCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D. 3 4. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c N n Kinh t Ton c uN n kinh t ton c uNg n h n: Ni c stng tr ng nhanh nh t l u? Di h n: S tng tr ng b n v ng di n ra u? Ln sng ton c u haS ph thu c l n nhau v kinh t gi a cc qu cgia tng lnNh ng c h i c nh tranh tng ln trn ph m viton c uCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Cng ngh v S Thay i Cng nghS truy n b v lan t a c a cng ngh Nh ng cng ngh gin o n i m i sng t o lin t c, khng ng ngCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D. 4 5. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c S Thay i Cng nghK nguyn thng tinHm l ng tri th c ngy cng tngCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e M hnh IO v Thu nh p Trn Trung bnhS th ng tr c a mi tr ng bn ngoi Nh ng c i m c a ngnh xc nh vi cth c hi n c a cng tyCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D. 5 6. Chng 1: Qu n tr Chi n l cQu n tr Chi n l c B n Gi nh c a M hnh IO 1 2 3 4Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e M hnh IO v Thu nh p Trn Trung bnh Mi tr ng bn ngoi Ngnh h p d n, m i g iHnh thnh chi n l cCc ti s n v cc K nngTh c hi n Chi n l c Thu nh p CaoCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D.6 7. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c M hnh IO v Thu nh p Trn Trung bnh Mi tr ng Bn Ngoi T ng qutquTon c uTon c upptt p h phDD u Mi tr ng lu r/l ttr / ns nsNgnh Ng NgnhnhnhChCh V V nhnh Mi tr nga h tta, C nh tranh h , xKnKiin xhh iiCng nghCng nghMi tr ngCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e M hnh IO v Thu nh p Trn Trung bnhMi tr ng Bn Ngoi Ngo 1. Nghin c u mi tr ng bn ngoi, c bi t l mi tr ng ngnh:Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D. 7 8. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c M hnh IO v Thu nh p Trn Trung bnh Mi tr ng Bn NgoiNgo Ngnh H p d nNgCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e M hnh IO v Thu nh p Trn Trung bnh Mi tr ng Bn NgoiNgo Ngnh H p d nNgHnh thnh Chi n l cthCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D. 8 9. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c M hnh IO v Thu nh p Trn Trung bnh Mi tr ng Bn NgoiNgo Ngnh H p d nNgHnh thnh Chi n l cthTi s n v K nng vCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e M hnh IO v Thu nh p Trn Trung bnhMi tr ng Bn Ngoi NgoNgnh H p d n Ng Hnh thnh Chi n l c th Ti s n v K nngvTh c hi n Chi n l cCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D. 9 10. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c M hnh IO v Thu nh p Trn Trung bnh Mi tr ng Bn NgoiNgo Ngnh H p d nNgHnh thnh Chi n l cthTi s n v K nng vTh c hi n Chi n l cThu nh p CaoCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e M hnh Nm p l c C nh tranhNng l c l i nhu n c a ngnhNng l c l i nhu n c a m t ngnh l k t quc a s tng tc gi a:Cc cng ty t t i thu nh p trn trung bnhb ng cch: Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D.10 11. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c M hnh D a trn Ngu n l c v Thu nh p Trn Trung bnhNh ng gi nh c a m hnhM i cng ty l m t t p h p nh ng ngu n l c v nh ngkh nng ring bi t m i u ny t o ra c s chochi n l c c a n v l ngu n l c ch y u cho nh ngthu nh p c a nCc kh nng l lin t c pht tri n v ph i c qu nl th t linh ho t v nng ngNh ng khc bi t trong vi c th c hi n c a cng ty chy u l do nh ng nng l c v nh ng ngu n l c ringbi t c a n hn l nh ng c tnh c u trc c a ngnhCc cng ty thn tnh cc ngu n l c khc nhau v phttri n nh ng kh nng c o c a mnh Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e M hnh D a trn Ngu n l c v Thu nh p Trn Trung bnh Cc ngu n l c Cc kh nngL i th c nh tranhM t ngnh h p d nHnh thnh v Th c hi n Chi n l c Thu nh p CaoCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D.11 12. Chng 1: Qu n tr Chi n l cQu n tr Chi n l c M hnh D a trn Ngu n l c v Thu nh p Trn Trung bnhChi n l c: 1. Chi n l c c xcL i th C nh tranh nh b i nh ng Ngu n l c Kh nng 2. Tm m t mi tr ngNng l c C t liMi tr ngMi tr ng Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Cc ngu n l c v Cc Kh nngCc ngu n l cCc kh nngNh ng u vo choqu trnh s n xu t kinhdoanh c a cng ty:Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D. 12 13. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c M hnh D a trn Ngu n l cCc Ngu n l cCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e M hnh D a trn Ngu n l c Cc Ngu n l c Cc Kh nngCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D.13 14. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c M hnh D a trn Ngu n l c Cc Ngu n l cKh nngL i th C nh tranhCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e M hnh D a trn Ngu n l cCc Ngu n l cKh nngL i th C nh tranhNgnh H p d n NgCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D.14 15. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c M hnh D a trn Ngu n l c Cc Ngu n l cKh nngL i th C nh tranhNgnh H p d n Ng Hnh thnh v Th c hi n th v Chi n l cCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e M hnh D a trn Ngu n l cCc Ngu n l c Kh nng L i th C nh tranh Ngnh H p d nNg Hnh thnh v Th c hi n th v Chi n l cThu nh p Cao Thu nh p Cao: Thu nh p cao hn thu nh p trung bnhCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D.15 16. Chng 1: Qu n tr Chi n l cQu n tr Chi n l c Cc Tiu ch cho Ngu n l cKh nng tr thnh Nng l c C t li C gi trCgi tr gi Khan hi m Khan hi m Nng ll c C ttliNng c C liKhng thKhng thR tttt n km R nkkm Thay th Thay th b ttch c b ch c Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e T i sao l i Hai M hnh? M hnh IO M hnh Ngu n l cCh tr ng vo mi tr ngCh tr ng vo mibn ngoi cng ty.tr ng bn trong cng ty.Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D. 16 17. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c T m nhn v S m ngT m nhn Bo co t m nhn c hi u qu c pht tri n b i m t s ng nh ng ng i lao ng trong t t c cc n v c a t ch cG n ch t v i nh ng i u ki n c a mi tr ng bntrong v bn ngoi c a cng tyNh t qun v i nh ng quy t nh v hnh ngc a ng i lnh o chi n l c. Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e T m nhn v S m ngS m ngC th ha vi c kinh doanh theo cng tyd nh c nh tranh v nh ng khch hngm cng ty mu n ph c vS c hi u qu hn khi n thc y nh ngchu n m c o c caoNh ng thu nh p trn trung bnh l k t quc a nh ng n l c c a cng ty nh m t t it m nhn v s m ng c a n Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D.17 18. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c Cc Nhn v t H u quanCc nhm v c nhn c th nh h ng, b nh h ng b i nh ng k t c c chi n l c vnh ng ng i c nh ng i h i c th gy pl c c v i ho t ng c a cng tyCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e S Tham gia, G n b c a Cc Nhn v t H u quanCc nhn t nh h ng t i m c tham giac a cc nhn v t h u quan vo ho t ngc a cng ty:Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D.18 19. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c Ba nhm Nhn v t H u quan Nhn v tNh ng ng i ch u nh h ng b i vi c th c hi n c a cng ty v nh ng ng i c nh ng i h i H u quan i v i vi c th c hi n c a cng ty Cc nhn v t h u quan th tr ng ti chnh: Cc nhn v t h u quan th tr ng s n ph m: Cc nhn v t h u quan c a t ch c: Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Cc Nhn v t H u quan Cc nhn v t h u quanth tr ng ti chnh Cc nhn v t h u quan thtr ng ti chnh:Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D.19 20. Chng 1: Qu n tr Chi n l cQu n tr Chi n l c Cc Nhn v t H u quan Cc nhn v t h u quanth tr ng ti chnhCc nhn v t h u quan Cc nhn v t h u quanth tr ng s n ph m th tr ng s n ph mCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Cc Nhn v t H u quan Cc nhn v t h u quanth tr ng ti chnh Cc nhn v t h u quanth tr ng s n ph mCc nhn v t h u quanCc nhn v t h u quan c a t ch c c a t ch cCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D. 20 21. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c Nh Lnh o Chi n l cNh lnh o chi n l cNh ng ng i c b tr trong cc b ph nkhc nhau c a cng ty s d ng qu trnh qu ntr chi n l c gip cho cng ty t t i t mnhn v s m ng c a nNh ng i h i i v i nh lnh o chi nl cCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nh Lnh o Chi n l cVn ha t ch cGi tr c a vn ha t ch c theo ch c nngCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D.21 22. Chng 1: Qu n tr Chi n l c Qu n tr Chi n l c D bo nh ng K t c c c a Cc Quy t nh Chi n l c: T ng L i nhu nT ng l i nhu nT ng l i nhu n thu c trong m t ngnh t it t c cc i m c a chu i gi trNh n d ng cc thnh t c a t ng l i nhu n:Center for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Qu trnh Qu n tr Chi n l cNghin c u mi tr ng bn ngoi v bn trongNh n d ng nh ng c h i v e d a trn th tr ngXc nh cc th c s d ng nh ng nng l c c t liS d ng chi n l c khai thc cc ngu n l c,kh nng, v cc nng l c c t li v qua t t ith ng l i trong c nh tranhHnh thnh v th c hi n cc chi n l cTm ki m, thu th p cc ph n h i hon thi n chi nl cCenter for Excellence in Management DevelopmentTo! ge t h e r, We Sh in e Nguy n H u Lam, Ph. D.22