FOODIE TOWN.pptx

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    L/O/G/O

    FOODIE TOWN

    Teacher:

    TrnBo Thnh

    Group Member:

    TrnMPhng

    Nguyn Khnh Ha

    VnQucCng

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    Contents

    1. Introduction about Foodie Town

    2. Vision and Mission

    3. Organization Hierarchy

    4. Products and Promotion

    5. Market Analysis and Target Market

    6. SWOT Analysis

    7. Financial

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    Introduction about

    Foodie TownAt Pastuer street, Ward 6, District 3.

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    Vision and Mission

    Vision

    Leader of dessert food in

    District 3.

    Well know store aboutbest service.

    Create a fitness

    reputation, by generate

    word of mouth.

    Mission

    Give people a change to

    try a new taste

    Learn about many foreignculture.

    Space to talk and relax

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    Organization Hierarchy

    Phuong (Director)

    Cuong (MarketingManager) Hoa (HumanResource Manager)

    2 Cashers 2 Cookers

    2 Waiters 2 Securities

    Hoa (FinancialAccountant) Hieu (CustomerRelationship Manager)

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    Products

    The Original Toast Sticky Toffee Toast

    The Mega Toast

    Cinnamon Pretzel Toast

    Nutella Banana Toast

    Peanut Butter Toast

    Matcha Toast

    Choco Berry Toast

    Cheesy Toast

    Bounty Toast

    Choco Overloaded Toast

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    Foodie Town Toast

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    Products

    Crepe One/Two/Three

    Crepe Jam

    Crepe Kido

    Crepe Ice Banana Crepe Ice Berry

    Crepe Ice Mango

    Crepe Ice Green Tea

    Crepe Green Tea Banana

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    Foodie Town Crepes

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    Products

    Passionfruit Panna

    Cotta

    Coffee Panna Cotta

    Mango Panna Cotta

    Strawberry Panna

    Cotta

    Chocolate PannaCotta

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    Foodie Town Panna Cottas

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    Products

    Foodie Town Pudding

    Strawberry Pudding

    Chocolate Pudding

    Passionfruit Pudding

    Mango Pudding

    Matcha Green Tea

    Pudding

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    Other desserts

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    Other Foods and Drinks

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    Promotion

    Electronic

    newspaper

    Description Prices (VND)

    Zing News Home Page 1.900.000

    Kenh 14 Home Page 5.300.000

    Dia Diem An Uong Column 8.000.000

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    Promotion

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    Market Analysis

    Vietnam is the number one country in

    Asia. Which is 89% people spending

    money for eating out and entertainment.

    The Vietnamese people spend most of

    their income for eating out.

    Ho Chi Minh city is the convergence place

    that many cuisine around the world

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    Target Market

    Age: All of age. But focus more from 13-

    25 year old.

    Genre: Male\Female.

    Social Class: Middle class and Higher.

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    SWOT Analysis

    Various of new Produc t

    Dynamic employ ees

    Unique Service

    Good manager

    Easy to adopt new trend

    Limit capi tal

    The scale not large enou gh

    Do not have customer

    loyal ty

    Lack of professional

    employees

    Greatest Location

    Near Scho olsStable sup plier

    Major of sto re do not h ave

    good serv ice

    Can be subst i tute

    Rely on s uppl ierEasy effect new t rend

    Threat of new c omer

    Hard to get the market share

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    Management

    Position Quantities Number of Shift Total of people

    Waiter/Waitress 2 2 4

    Casher 1 2 2

    Security guard 1 2 2

    SOUS Chef 1 2 2

    Total 5 10

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    Financial

    -150,000

    -100,000

    -50,000

    0

    50,000

    100,000

    150,000

    200,000

    2,000 4,000 6,000 8,000 10,00012,000

    Break-even Analysis

    Break-even Analysis

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    Financial

    No Condition Price (VND)

    1 Renting 40.000.000

    2 Employees Salary 21.800.000

    3 Fix cost 10.000.000

    4 Tax 2.000.000

    5 Cost incurred 3.000.000

    Total 76.800.000

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    Position Quantity Salary

    level/Person/Shift

    Salary

    level/Month

    Casher 2 1.800.000 3.600.000

    Security guard 2 1.500.000 3.000.000

    Waiter/waitress 4 1.800.000 7.200.000

    Sous Chef 2 4.000.000 8.000.000

    Total 10 9.100.000 21.800.000

    Financial

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    Condition Price (VND)

    Decoration Cost 143.000.000

    Facilities and Equipment 98.737.300

    Other Cost 298.700

    Cost Incurred 30.000.000

    Business License 5.000.000

    The excise 1.500.000

    Ads 15.000.000

    2 month deposit 80.000.000

    Total 373.536.000

    Month Cost

    1 59.082.240

    2 59.082.240

    3 50.145.000

    4 50.658.000

    5 60.792.000

    6 57.276.120

    7 60.000.000

    8 61.678.900

    9 70.000.000

    10 70.000.000

    11 78.000.000

    12 80.000.000

    Financial

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    References

    http://www.ghiencaphe.com/http://www.ghiencaphe.com/http://www.ghiencaphe.com/http://www.ghiencaphe.com/http://www.ghiencaphe.com/http://www.ghiencaphe.com/http://www.ghiencaphe.com/http://dantri.com.vn/http://dantri.com.vn/http://dantri.com.vn/http://dantri.com.vn/http://dantri.com.vn/http://dantri.com.vn/http://dantri.com.vn/http://dantri.com.vn/http://kinhdoanh.vnexpress.net/http://kinhdoanh.vnexpress.net/http://kinhdoanh.vnexpress.net/http://kinhdoanh.vnexpress.net/http://kinhdoanh.vnexpress.net/http://kinhdoanh.vnexpress.net/http://kinhdoanh.vnexpress.net/http://kinhdoanh.vnexpress.net/http://muabannhadat.com.vn/http://muabannhadat.com.vn/http://muabannhadat.com.vn/http://muabannhadat.com.vn/http://muabannhadat.com.vn/http://muabannhadat.com.vn/http://muabannhadat.com.vn/
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    L/O/G/O

    Thank You!