Fast Foodie

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The basic outline and strategy for a proposed website and mobile application.

Transcript of Fast Foodie

  • Regardless of industry, promotions and specials play a large role in making ones product or service more appealing than the competitions. This is clearly evident in the food and drink industry with happy-hours, two-for-one specials or percentage-off offers drawing in an above average number of customers during the time these specials are active.

    Over time these offers become engrained in the brands image and are well known by consumers, for example Spurs two for one burger special on a Monday, or Steers Wacky Wednesday special. However specials that are run for a shorter time or by brands with a smaller advertising budget, can often go by unnoticed. Research has indicated a clear gap for an online source that provides easy access to all special offers and deals available.

    Enter Fast Foodie: the most comprehensive, and up-to-date online source of food and drink related specials, deals and promotions. Rather than being limited to price and product style content, Fast Foodie provides users with humorous and witty reviews on many of the restaurants and eateries it features. The combination of concise, relevant and easily accessible information and a unique take on restaurant critique, make the Fast Foodie brand both meaningful and able to different.

    What follows are the proposed functions of the Fast Foodie website and application as well as a basic outline of the social media strategy and online advertising plan. Cape Town based offers have been used for purpose of demonstration.

    Introduction

  • The Website

    The primary function of the website is to provide users with quick and easy access the best food and drink related offers available. It features simple, user-friendly filtering controls that make streamlining searches fast and effective. The site makes use of a single page layout in which content is displayed in a scrolling, listed form, with most relevant content appearing first. The relevance of content is determined by the day on which the site is accessed, for example if the site is access on a Monday, the top entries will relate to specials on offer on a Monday.

    From the fixed navigation bar at the top of the page users are able to access the review featured on the site. Once selected reviews appear as thumbnails that contain the beginning of the review as well as the rating. Users can read the entire review by selecting the read more option. The ratings are explained by selecting the question mark icon next to each rating.

    The website is built to allow for access via all mobile devices and all content can be shared to social media platforms directly from the website.

  • Fast Foodiefastfoodie.co.za/Fast Foodie is your guide to finding the cheapest food in Cape Town. With daily deals and snappy reviews, Fast Foodie makes it quick and easy to find the best offers in available... Home - About - Contact - Reviews

    The Website

    Google search - anchor text

  • FAST FOODIE

    Copyright 2013 FastFoodie.com - All rights reserved.

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    me@email.com

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    AllLunch Dinner DrinksBreakfast

    Search for offers by restaurant name or type of food/drink

    Choose area Select timeSEARCHAny From Any To Any

    Mondays17:00 - 22:30

    BUY ANY 2 LARGE PIZZAS AND GET A 3RD FREE. (T&Cs Apply)

    Contact

    Menu

    HALF PRICE SUSHI. (Offer excludes platters and take-aways. T&Cs Apply)

    Contact

    Menu

    DAILY16:00 - 18:00

    HALFPRICE ON COCKTAILS AND STARTERS (T&Cs Apply)

    Contact

    Menu

    Mondays10:00 - 22:30

    BUY ONE BURGER AND GET A SECOND ONE FREE. (No Take-aways. T&Cs Apply)

    Contact

    Menu

    DAILY24 Hours

    TWO CHICKEN BURGERS FOR R29.95 (Ladies Mile outlet only. T&Cs Apply)

    Contact

    Menu

    Cheap food and snappy reviews. Get the Fast Foodie App Available via the App Store

    The content displayed on this site was correct at date of publication and all efforts have been made to ensure it is correct. Prices are subject to change at the discretion of the restaurant or establishment. The Fast Foodie prides itself on being the most up-to-date and relevant guide to special, deals and offers available, we cannot be held reliable for factors relating to the patrons experience at any of the establishments featured on this website.

    Home About Contact Reviews

    DAILYTimes vary

  • FAST FOODIE Cheap food and snappy reviews. Get the Fast Foodie App Available via the App Store

    Copyright 2013 FastFoodie.com - All rights reserved.

    Subscribe

    Get Email Updates

    me@email.com

    Share, like and subscribe

    AllLunch Dinner DrinksBreakfast

    Search for offers by restaurant name or type of food/drink

    Choose area Select timeSEARCHAny From Any To Any

    Mondays17:00 - 22:30

    BUY ANY 2 LARGE PIZZAS AND GET A 3RD FREE. (T&Cs Apply)

    Contact

    Menu

    HALF PRICE SUSHI. (Offer excludes platters and take-aways. T&Cs Apply)

    Contact

    Menu

    DAILY16:00 - 18:00

    DAILYTimes vary

    HALFPRICE ON COCKTAILS AND STARTERS (T&Cs Apply)

    Contact

    Menu

    Mondays10:00 - 22:30

    BUY ONE BURGER AND GET A SECOND ONE FREE. (No Take-aways. T&Cs Apply)

    Contact

    Menu

    DAILY24 Hours

    TWO CHICKEN BURGERS FOR R29.95 (Ladies Mile outlet only. T&Cs Apply)

    Contact

    Menu

    The content displayed on this site was correct at date of publication and all efforts have been made to ensure it is correct. Prices are subject to change at the discretion of the restaurant or establishment. The Fast Foodie prides itself on being the most up-to-date and relevant guide to special, deals and offers available, we cannot be held reliable for factors relating to the patrons experience at any of the establishments featured on this website.

    Home About Contact Reviews

    Fast Foodie is a guide to the cheapest food in Cape Town, complete with witty reviews and uncorroborated ratings. Its the fastest way to find daily deals on everything related to Cape Town dining, ensuring you get the best and cheapest offers available, and have a laugh in the process.

  • FAST FOODIE

    Copyright 2013 FastFoodie.com - All rights reserved.

    Subscribe

    Get Email Updates

    me@email.com

    Share, like and subscribe

    AllLunch Dinner DrinksBreakfast

    Search for offers by restaurant name or type of food/drink

    Choose area Select timeSEARCHAny From Any To Any

    Cheap food and snappy reviews. Get the Fast Foodie App Available via the App Store

    The content displayed on this site was correct at date of publication and all efforts have been made to ensure it is correct. Prices are subject to change at the discretion of the restaurant or establishment. The Fast Foodie prides itself on being the most up-to-date and relevant guide to special, deals and offers available, we cannot be held reliable for factors relating to the patrons experience at any of the establishments featured on this website.

    Home About Contact Reviews

    Get 50% off sushi all day Sunday - Tuesday and between 12:00 and 17:00 Wednesday - Saturday.

    *Not applicable to platters and take-aways.

    Salushi

    (021) 671 4271info@salushi.comwww.salushi.com

    Salushi Claremont 25 Protea RoadClaremont

    Rate and share this with your friends

    Back

  • FAST FOODIE

    Copyright 2013 FastFoodie.com - All rights reserved.

    Subscribe

    Get Email Updates

    me@email.com

    Share, like and subscribe

    Cheap food and snappy reviews. Get the Fast Foodie App Available via the App Store

    The content displayed on this site was correct at date of publication and all efforts have been made to ensure it is correct. Prices are subject to change at the discretion of the restaurant or establishment. The Fast Foodie prides itself on being the most up-to-date and relevant guide to special, deals and offers available, we cannot be held reliable for factors relating to the patrons experience at any of the establishments featured on this website.

    Home About Contact Reviews

    Butlers Pizza Barcelos Chicken,Ladies Mile Engen

    Hudsons,Part One Eastern Food Bazaar

    Salushi Food Lovers Market,St Georges Mall

    With this weeks torrential rain I certainly wasnt going to be making dinner, or venturing out to get any either. Athough rain has never been recorded inside my kitchen, weather is a stellar excuse for eating out, and I pounce on excuses like no metaphor of cat and mouse could ever justify. The decision was made, and so was the phone call to Butlers, in...

    ...read more.

    Barcelos is a chain of restaurants with a focus on flame-grilled chicken. I dont care about their franchise or their menu, not in the slightest. Theres only one choice worthy of review, and thats the two for one...

    ...read more.

    Where to start - the same question youll ask yourself when you arrive at the entrance to the fast food Mecca, known as Eastern Food Bazaar. The strangest thing about having such variety is that the majority of people I know who eat here, myself included, rarely eat anything other than...

    ...read more.

    While Hudsons piece de resistance is the burger, Ill have to take their word for its awesomeness, because Ive never eaten one. As a self-proclaimed aficionado of all things fast, cheap and food related, I visited Hudsons Claremont with two things in mind...

    ...read more.

    Salushi: an upmarket restaurant with cheap sushi and convenient parking. I could end the review there and it would be an accurate enough description, but I will expand on these points because the restaurant deserves it.

    Parking might not seem like an imp