Post on 20-Mar-2017
Building Your Digital Brand - NSIC
What is your digital brand?
How do employers form an opinion of your brand?
How often do you Google yourself?
Resumes are dead.
120Resumes received for one, $50,000 full-time job.
How many of those were video messages?
0Sent me a video message.
How many of those people called me?
0Called me.
How many of those people emailed me?
3Emailed me.
I perceive your brand before I Google you.
@jp_rains
What are the pillars of your brand?
Professionalism
Trust
Honesty
Expertise
Intelligence
Hardwork
Dedication
Communication
Service
<- Pick three.
@jp_rains
Where is your expertise?
Marketing
Operations
Finance
Accounting
Human Resources
Etc.
<- Pick one.
@jp_rains
Where is your expertise? Marketing
Digital
Sponsorship
Advertising
CPG
Traditional
Media
<- Pick one.
@jp_rains
Where is your expertise? Marketing
Digital
Web
Social
Content
Advertising
Media
<- Pick one.
@jp_rains
Where is your expertise? Marketing
Digital
Web
SEO
Strategy
Tech
Content
<- Pick one.
How do you prove this expertise?
READ the experts.
Map out these experts. Understand where you can fit in.
WRITE
@jp_rains
Write - about what?
Where is your expertise area?
Who are the experts in this sector?
What are they writing about?
Are they missing anything?
Are they giving as much detail as you could?
DISTRIBUTE
@jp_rains
Distribute your content - reap rewards
How to distribute?
Search Engine Optimization
Social networks
LinkedIn (publish ON this platform)
Tweet your content to experts
Instagram (link in BIO)
Email list
Talk about what you blogged about
BRAND
Photofeeler.com
A lasting thought on:
FOCUS
FOCUS