Building and Employer Brand that Fuels your Personal Brand
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#ilSHRM16 @talentsavvy_HR BUILDING AN EMPLOYMENT BRAND THAT FUELS YOUR PERSONAL BRAND Presented by: Kristy Nittskoff | Talent-Savvy | Founder and CEO PERSONAL BRAND EMPLOYMENT BRAND
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Transcript of Building and Employer Brand that Fuels your Personal Brand
#ilSHRM16@talentsavvy_HR
BUILDING AN EMPLOYMENT BRAND
THAT FUELS YOURPERSONAL BRAND
Presented by:Kristy Nittskoff | Talent-Savvy | Founder and CEO
PERSONAL BRAND
EMPLOYMENT BRAND
#ilSHRM16@talentsavvy_HR
QUICK POLL:Who has an employment brand?
Who doesn’t have an employment brand?
#ilSHRM16@talentsavvy_HR
the idea of what it’s like to work for an organization
the process of promoting a company as the employer of choice to a desired target group
Employment Brand:
Employment Branding:
DEFINITION:
#ilSHRM16@talentsavvy_HR
#ilSHRM16@talentsavvy_HR
WHO DOES AN EMPLOYMENT BRAND AFFECT?
Active CandidatesPassive CandidatesPotential Referrals
EmployeesCustomers
Vendors
#ilSHRM16@talentsavvy_
HR
#ilSHRM16@talentsavvy_HR
WHAT DOES AN EMPLOYMENT BRAND INCLUDE?
Employee NewsDITLO
Team EventsCompany UpdatesOpen RolesJob Search
Tips#ilSHRM16
@talentsavvy_HR
#ilSHRM16@talentsavvy_HR
WHERE DOES AN EMPLOYMENT BRAND LIVE?
#ilSHRM16@talentsavvy_
HR
#ilSHRM16@talentsavvy_HR
WHEN SHOULD AN EMPLOYMENT BRAND EVOLVE?
#ilSHRM16@talentsavvy_
HR
NOW!
#ilSHRM16@talentsavvy_HR
WHY DOES AN EMPLOYMENT BRAND MATTER?
ConsistencyBrand Recognition
Competitive Presence
Retention
#ilSHRM16@talentsavvy_
HR
#ilSHRM16@talentsavvy_HR
#ilSHRM16@talentsavvy_
HR
HOW DOES IT PLAY INTO YOUR PERSONAL BRAND?
#ilSHRM16@talentsavvy_HR
WHERE SHOULD YOUR PERSONAL BRAND LIVE?
#ilSHRM16@talentsavvy_
HR
#ilSHRM16@talentsavvy_HR
HOW TO FUEL YOUR PERSONAL BRAND
#ilSHRM16@talentsavvy_
HR
Tell a Consistent StoryDisplay Your
InterestsBuild Your Network
Show Your Strengths
