Building Your Digital Brand - NSIC

What is your digital brand?

How do employers form an opinion of your brand?

How often do you Google yourself?

Resumes are dead.

120Resumes received for one, $50,000 full-time job.

How many of those were video messages?

0Sent me a video message.

How many of those people called me?

0Called me.

How many of those people emailed me?

3Emailed me.

I perceive your brand before I Google you.

@jp_rains

What are the pillars of your brand?

Professionalism

Trust

Honesty

Expertise

Intelligence

Hardwork

Dedication

Communication

Service

<- Pick three.

@jp_rains

Where is your expertise?

Marketing

Operations

Finance

Accounting

Human Resources

Etc.

<- Pick one.

@jp_rains

Where is your expertise? Marketing

Digital

Sponsorship

Advertising

CPG

Traditional

Media

<- Pick one.

@jp_rains

Where is your expertise? Marketing

Digital

Web

Social

Content

Advertising

Media

<- Pick one.

@jp_rains

Where is your expertise? Marketing

Digital

Web

SEO

Strategy

Tech

Content

<- Pick one.

How do you prove this expertise?

READ the experts.

Map out these experts. Understand where you can fit in.

WRITE

@jp_rains

Write - about what?

Where is your expertise area?

Who are the experts in this sector?

What are they writing about?

Are they missing anything?

Are they giving as much detail as you could?

DISTRIBUTE

@jp_rains

Distribute your content - reap rewards

How to distribute?

Search Engine Optimization

Social networks

LinkedIn (publish ON this platform)

Twitter

Tweet your content to experts

Facebook

Instagram (link in BIO)

Email list

Talk about what you blogged about

BRAND

Photofeeler.com

A lasting thought on:

FOCUS

FOCUS