Building Your Personal Brand

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1 Copyright 2011 Square Peg Consultiing, All Rights Reserved Building your personal brand A presentation for A presentation for Produced by Square Peg Consulting, LLC Orlando, Florida www.sqpegconsulting.com

description

Some hint for building your personal brand with emphasis on project management and business analysis

Transcript of Building Your Personal Brand

Page 1: Building Your Personal Brand

1 Copyright 2011 Square Peg Consultiing, All Rights Reserved

Building your personal brand

A presentation for

A presentation for

Produced by Square Peg Consulting, LLC

Orlando, Florida www.sqpegconsulting.com

Page 2: Building Your Personal Brand

Everyone will ask, even PMI®

2 Copyright 2011 Square Peg Consultiing, All Rights Reserved

Page 3: Building Your Personal Brand

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Are you professionally discriminating?

Answer: yes your are; but can

you tell the story?

• You vs. others: personal

feature/benefits

• What have you accomplished?

• Of what are you most proud?

• From mistakes, what have you

learned?

• What do you want to do?

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Show them you’re not a Taylorist!

• Offer more than plug-and-play

– I’m more than a PMP ….

• Any person who fits the job

profile can do the job

– Yes, but, my value add is ….

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Frederick W. Taylor

Page 5: Building Your Personal Brand

Got your ‘elevator answer(s)’?

• It’s NOT your resume´

• It IS some of your history

projected forward

• Your future brand may only be

bits and pieces of your past

• It is your personal identification

in 30 seconds or less—no

thinking required

• And, you can have more than

one

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Page 6: Building Your Personal Brand

What are your ‘tags’?

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Page 7: Building Your Personal Brand

What is a personal brand?

• It’s whatever the search industry says it is

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Page 8: Building Your Personal Brand

Branding is dynamic

Build it on line

1. Own your own name

– Webpage in your name

– Elevator points; resume´

2. Personalize your linkedin

profile

linkedin.com/in/johngoodpasture

3. Share work products on

slideshare.net

Keep it current

• Be active in linkedin groups

and/or PMI CoP

• Write book reports on linkedin

• Find out what your network is

doing

• Leave comments on favorite

blogs

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Page 9: Building Your Personal Brand

Would you look good on the front page of the Washington Post?

• Caution on the wings: Play on

the yellow stripe

• No embarrassments on the

social networking sites

• Unimpeachable professional

standards

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Page 10: Building Your Personal Brand

Branding is associative

Your present company

• Never be unemployed

• Own a company

– Don’t name it for yourself

• Don’t take a corporate title; use

partnership titles

– Principle, partner, managing

partner

• Include friends as associates

• Take pro-bono work to start

• Price to market

– Fix rate, not scope

Your last company

• Reputation by association

• Glow and mystic

• Have something good to say

• Have an elevator speech

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Page 11: Building Your Personal Brand

Filling holes: can you talk projects and business?

• Latest ideas in project

management

• P&L and balance sheets are

for projects managers also

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Page 12: Building Your Personal Brand

Are you really a knowledge worker?

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Page 13: Building Your Personal Brand

Be known for critical thinking

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Question assumptions

Clarify goals, discern value

Leave a comment

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Never stop learning (every day)

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• Coach or tutor in local

vocational schools

• Be interviewed by a

friend for a podcast or

video

• Take a course

• Give a course

Page 15: Building Your Personal Brand

Up to date? Top 10 trends

TREND COMMENTARY

Leadership Skills Critical thinking, communication and organizational

change management

Overseas opportunity BRIC countries (expanding economies), but also ME

Agile project management If it’s software, it’s agile!

Competency according to standards Accreditation and certification by industry and company

Experience-based training Demonstrated ability to build on day-to-day experiences

Community-based learning Demonstrated ability to add value and take value from a

professional community

Acceleration of structured

management The demise of the ad-hoc, level 1 project

Outsourcing as part of the

problem Be local, even if it’s far away

Credentials commoditized PMP yes, but with 300,000+, everyone’s a PMP

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Source: http://www.projecttimes.com/articles/top-10-project-management-trends-for-2011.html

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All done and ready for questions!

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The author of this seminar

John C Goodpasture, PMP

Program manager, author, coach,

and instructor • PMI eSeminarsWorldsm instructor for

Advanced Risk Management, and Agile

Project Management

• Project coach in Europe, Asia, and the

United States

Portfolio manager and business unit

leader

• Operations and IT professional

• System engineer in the Department of

Defense and the aerospace industry

[email protected]

johngoodpasture.com