Building Your Personal Brand

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    10-May-2015
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Some hint for building your personal brand with emphasis on project management and business analysis

Transcript of Building Your Personal Brand

  • 1.Building your personal brand A presentation forA presentation forProduced by Square Peg Consulting, LLCOrlando, Floridawww.sqpegconsulting.com1Copyright 2011 Square Peg Consultiing, All Rights Reserved

2. Everyone will ask, even PMI 2Copyright 2011 Square Peg Consultiing, All Rights Reserved 3. Are you professionally discriminating?Answer: yes your are; but canyou tell the story? You vs. others: personalfeature/benefits What have you accomplished? Of what are you most proud? From mistakes, what have youlearned? What do you want to do? 3Copyright 2011 Square Peg Consultiing, All Rights Reserved 4. Show them youre not a Taylorist! Offer more than plug-and-play Im more than a PMP . Any person who fits the jobprofile can do the job Yes, but, my value add is . Frederick W. Taylor 4Copyright 2011 Square Peg Consultiing, All Rights Reserved 5. Got your elevator answer(s)?Its NOT your resumeIt IS some of your history projected forwardYour future brand may only be bits and pieces of your pastIt is your personal identification in 30 seconds or lessno thinking requiredAnd, you can have more than one 5Copyright 2011 Square Peg Consultiing, All Rights Reserved 6. What are your tags? 6Copyright 2011 Square Peg Consultiing, All Rights Reserved 7. What is a personal brand?Its whatever the search industry says it is 7Copyright 2011 Square Peg Consultiing, All Rights Reserved 8. Branding is dynamicBuild it on line Keep it current1. Own your own name Be active in linkedin groups Webpage in your name and/or PMI CoP Elevator points; resume Write book reports on linkedin2. Personalize your linkedin Find out what your network is profile doing linkedin.com/in/johngoodpasture Leave comments on favorite3. Share work products onblogs slideshare.net8Copyright 2011 Square Peg Consultiing, All Rights Reserved 9. Would you look good on the front page of theWashington Post?Caution on the wings: Play on the yellow stripeNo embarrassments on the social networking sitesUnimpeachable professional standards 9Copyright 2011 Square Peg Consultiing, All Rights Reserved 10. Branding is associativeYour present company Your last companyNever be unemployed Reputation by associationOwn a company Glow and mystic Dont name it for yourself Have something good to sayDont take a corporate title; use Have an elevator speech partnership titles Principle, partner, managing partnerInclude friends as associatesTake pro-bono work to startPrice to market Fix rate, not scope10Copyright 2011 Square Peg Consultiing, All Rights Reserved 11. Filling holes: can you talk projects and business? Latest ideas in project P&L and balance sheets aremanagement for projects managers also11Copyright 2011 Square Peg Consultiing, All Rights Reserved 12. Are you really a knowledge worker? 12Copyright 2011 Square Peg Consultiing, All Rights Reserved 13. Be known for critical thinkingLeave a comment Question assumptions Clarify goals, discern value13Copyright 2011 Square Peg Consultiing, All Rights Reserved 14. Never stop learning (every day) Take a course Give a course Coach or tutor in local vocational schools Be interviewed by a friend for a podcast or video 14Copyright 2011 Square Peg Consultiing, All Rights Reserved 15. Up to date? Top 10 trendsTREND COMMENTARYCritical thinking, communication and organizationalLeadership Skillschange managementOverseas opportunityBRIC countries (expanding economies), but also MEAgile project managementIf its software, its agile!Competency according to standards Accreditation and certification by industry and companyExperience-based training Demonstrated ability to build on day-to-day experiencesDemonstrated ability to add value and take value from aCommunity-based learningprofessional communityAcceleration of structuredThe demise of the ad-hoc, level 1 projectmanagementOutsourcing as part of theBe local, even if its far awayproblemCredentials commoditizedPMP yes, but with 300,000+, everyones a PMP Source: http://www.projecttimes.com/articles/top-10-project-management-trends-for-2011.html15 Copyright 2011 Square Peg Consultiing, All Rights Reserved 16. All done and ready for questions! 16Copyright 2011 Square Peg Consultiing, All Rights Reserved 17. The author of this seminarJohn C Goodpasture, PMPProgram manager, author, coach,and instructor PMI eSeminarsWorldsm instructor forAdvanced Risk Management, and AgileProject Management Project coach in Europe, Asia, and theUnited StatesPortfolio manager and business unitleader Operations and IT professional System engineer in the Department ofDefense and the aerospace industryinfo@sqpegconsulting.com johngoodpasture.com 17Copyright 2011 Square Peg Consultiing, All Rights Reserved