Personal Brand Building Overview
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EMPOWER YOUR TEAM TO OWN THE FUTURE Overview Topics & Skill-Set Advancement Results & Benefits An understanding of the importance of Personal Brand Building for business Establish and build a position of thought leadership through blogging and article sharing Cultivate a Professional Social Network that is advantageous to positioning the company as industry leaders and experts McCormackMedia.net PERSONAL BRAND BUILDING “What you exemplify, combining your passion for what you do and being able to engage your audience, is inspiring and I can't wait to take what I gained and put it to use.” Justin Walsh Client Solutions Executive Nielsen The pervasive nature of the web and social media has changed the game for a company’s marketing and PR. Every person on your staff can be searched and researched. Have you ever googled yourself? Do you know what Google says about you? In the modern world, you are who Google says you are. Every member of your team, no matter how junior or how senior, needs to understand the importance of their own personal brand - why it matters, how to maintain it, the hazards, the cautions, the benefits, and the opportunities. Hands-on workshops using Facebook, LinkedIn, and Twitter How to initiate, grow, maintain, and master a Personal Brand How to protect your Personal Brand as well as the brand of your company and clients How to take advantage of the opportunities that come with a well- developed Personal Brand
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Transcript of Personal Brand Building Overview
EMPOWER YOUR TEAM TO OWN THE FUTURE
Overview
Topics & Skill-Set Advancement
Results & Benefits
An understanding of the importance of Personal Brand Building for business !Establish and build a position of thought leadership through blogging and article sharing !Cultivate a Professional Social Network that is advantageous to positioning the company as industry leaders and experts
McCormackMedia.net
PERSONAL BRAND BUILDING
“What you exemplify, combining your passion for what you do and being able to engage your audience, is inspiring and I can't wait to take what I gained and put it to use.” !
Justin Walsh Client Solutions Executive
Nielsen
The pervasive nature of the web and social media has changed the game for a company’s marketing and PR. Every person on your staff can be searched and researched. Have you ever googled yourself? Do you know what Google says about you? In the modern world, you are who Google says you are. Every member of your team, no matter how junior or how senior, needs to understand the importance of their own personal brand - why it matters, how to maintain it, the hazards, the cautions, the benefits, and the opportunities.
Hands-on workshops using Facebook, LinkedIn, and Twitter !How to initiate, grow, maintain, and master a Personal Brand !How to protect your Personal Brand as well as the brand of your company and clients !How to take advantage of the opportunities that come with a well-developed Personal Brand
