Building your Personal BrandAnd how it relates to your career advancement

What is a Brand?

A Brand is… A unique design, sign, symbol, works or a

combination of these employed in creating an image that identifies a product and differentiates it from its competitors.

A PERSONAL Brand is how YOU market yourself and your value to others What makes you unique? What’s your competitive edge? What are the three words that come to mind when people

think of your name?

Your brand Whether you believe it or not, you already have a

brand.

Your brand is your reputation. It is about bringing who you are to what you do and how you do it. What do you want to be known for? What are your unique strengths, skills, and attributes? How do you interact with the world about you?

“Your brand is what other people say about you when you’re not in the room.” ~Jeff Bezos, CEO & Founder of Amazon

Personal Brands:

Personal Brands:

Building your brand Appearance Body Language Communication and Organization Skills Social Media Attitude Etiquette Your Confidence

“Personal branding is about managing your name- even if you don’t own a business- in a world of misinformation, disinformation, and semi-permanent Google records.” ~Tim Ferriss

First Impression Exercise: APPEARANCE

First Impression Exercise: APPEARANCE

Your Image Needs to reflect your skills, talents, and

authentic style. Should be aligned with your goals and

values. Should be consistent. First Impression Reverse

“There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say and how we say it.”- Dale Carnegie

Your Image Situational. Ask yourself- would your boss wear this?

If you have to ask whether or not something is appropriate, stay safe.

Company’s Culture.

Your Attitude Should reflect your brand.

How do you want to be viewed by others? Grab a friend and ASK how you are

viewed. If it’s unfavorable, what can you do to

change it? First Impression. Will determine your career success.

“The key is to keep company only with people who uplift you, whose presence calls forth your best.” ~Epictetus- 55AD – 135AD, Philosopher

Your Attitude Negative Attitude.

Creates Barriers. Limits your possibilities. Festers and affects others.

Power of Positive Thinking Gossip. Own where you are.

The decisions you have made along the way is why you are where you are.

You ALWAYS have a choice.“A positive attitude causes a chain reaction of positive thoughts, events, and outcomes. It is a catalyst and it sparks extraordinary results.” ~Wade Boggs

Your Confidence Is the belief in your ability to succeed, a

belief that stimulates action. Lack of Confidence leads in inaction.

Exercise: “I can’t do it. I feel so helpless. I am

worthless.” “I am totally in charge. I’m invincible. I’m

on top of the world.”

“Success, it turns out, correlates just as closely with confidence as it does with competence.” –The Confidence Gap

Your Confidence Confidence is essential to building a strong

personal brand. Remove or Limit All Negativity. Set your intention for the day.

Set your self-worth, don’t sell yourself short! Benefits of confidence:

Establishes Credibility. Creates inner strength. Ease of positioning yourself for Success.

“Believe in yourself! Have FAITH in your abilities! Without a humble but reasonable CONFIDENCE in your own powers you cannot be successful or HAPPY.” ~Norman Vincent Peale

Benefits of a Strong Personal Brand Enhances your self awareness Helps you clarify and reach your goals Creates visibility and presence Helps you differentiate yourself Offers more control and power Creates Wealth Offers resilience

“Today we’re living in an anti-Waldo world, where you don’t want to blend in and have people struggle to find you. You want your personal brand to stand out like you’re wearing a red and white sweater, and everyone else has on black.” ~Jarod Kintz

How does this relate… A strong, positive personal brand will

create career opportunities. People will want you on their team. You become known for what you’re good at.

Personal brands are powerful because it sends a clear, consistent message about who you are and what you have to offer.

What makes you unique, makes you successful.

“Personal Branding is clearly communicating the unique promise of value that you offer.”~ William Arruda

Build your brand, reap the benefits! Start thinking of yourself as a brand. Audit your online presence so your

brand is consistent. Audit yourself often and with honesty. Associate with other strong brands. Check your Attitude. Build your confidence.

Nothing is impossible!“To get to the next level your spirit has to be stretched. Don’t be discouraged by the growing pains. Promotion is a process.” ~Thema Davis

Thank You!