Building Your Personal BrandLASALLE NETWORK

“Your brand is what people say about you when you’re not in the room”

– Jeff Bezos, Founder of Amazon

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Tom GimbelFounder & CEO

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Join the Conversation!

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@TomGimbel

Ask questions#brandyourself

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Agenda

• What is a personal brand?• Step 1: What do you want to achieve?• Step 2: What are you good at?• Step 3: What makes you different?• Step 4: Craft your elevator pitch• Step 5: Create your brand online• Step 6: Networking

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What is a brand?Brand [brand]

Noun.

1. a type of product manufactured by a particular company under a particular name:"a new brand of detergent"

2. an identifying mark burned on livestock or (especially formerly) criminals with a branding iron.

Oxford English Dictionary

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What is a Personal Brand?

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Career growth & promotionsIndustry

Hard & soft skillsProfessional network

AwardsPast companies

Expertise

Professional Reputation

Don’t get a failing grade in knowing

YOU

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Personal Characteristics

HonestCreative

AnalyticalCommunicative

OpenEfficientConcise

Ambitious

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Online Image

PhotosSocial profiles

EngagementNetwork

ReachCommunity

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Step 1: What do you want to achieve?

6%

27%30%

33% 34%

62%

0%

10%

20%

30%

40%

50%

60%

70%

Prestigious Company Work-Life Balance Personal Growth Potential

Career Advancement Opportunities

Better Benefits Higher Base Salary

Job Seekers’ Main Reasons for Looking for New Opportunities

CareerBuilder “2015 Candidate Behavior Report”

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What do you want from your personal brand?

What are you willing to sacrifice?

Step 1: What do you want to achieve?

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Step 2: What are you good at?1. What do you love to do?

Ex: writing, helping people, inventing, etc.

2. What are you good at?Ex: performing under pressure, collaborating, attending to details, etc.

3. What do you value?Ex: honesty, creativity, commitment, etc.

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Step 3: What makes you different?

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313 patents

700 million iPhones sold worldwide

1 semester spent in college

Steve Jobs

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12th most powerful woman in the world

150 countries where the Oprah Show can be seen

$3 billion in net worth

Oprah Winfrey

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Step 4: Craft your elevator pitch

• Who You Are• What You Do

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Step 4: Craft your pitch

BLT

elieve.ove.alent.

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My Elevator PitchHi, I’m Tom Gimbel. I’m the Founder and CEO of LaSalle Network, a recruiting firm, I have 20 years of industry experience, and I’m a contributor to Inc., Fortune, Forbes, and the New York Times. Since I founded LaSalle, the company has been on the Inc. 5000 list nine years in a row, and we’ve been named the #1 Best & Brightest Company in Illinois.

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Step 5: Create your brand online

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CareerBuilder “Annual CareerBuilder Social Media Recruitment Survey”

21%

37%

56%

60% Looking for information that supports their job qualifications

Looking for a candidate’s professional portfolio

Seeing if other people have posted about the candidate

Looking for reasons not to hire someone

Why are Hiring Managers Searching for Candidates Online?

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56%

55%

48%

44%

46%

48%

50%

52%

54%

56%

58%

What Hiring Managers are Looking At

Google Facebook LinkedIn CareerBuilder “2015 Candidate Behavior Report”

Step 5: Create your brand online

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Google: What’s There Already?

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Google: Add positive content!Realistic

Join community organizations or events

Post articles you like or books you readSign up for Twitter, LinkedIn, and Facebook

Aggressive

Write for online sites

Write op-eds for a local paper Start a blog

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Google: Taking ControlBuy your domain name

• www.johndoe.com

• www.johndoe.net • www.johndoe.org

GoDaddy.com

Namecheap.com

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LinkedIn: Your Profile

Have a professional photo

CareerBuilder “2015 Candidate Behavior Report”

Highlight strengths and interests

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LinkedIn: Building Your Network

CareerBuilder “2015 Candidate Behavior Report”

Make connections

Update your status regularly

Engage with others

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Facebook

Make it professional or make it private

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Twitter Professional & engaging photoKeywords in your profile description◦ CEO, author, public speaker

Link to other online profiles◦ Lasallenetwork.com

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Step 6: Network

Networking is a verb, not a noun

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What’s Next?

Download our slides

Watch the recording

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