Building your Personal Brand through Social Media
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Building your Personal Brand through Social Media Your social media profile reflects your personal brand image Many profiles are flawed or full of gaps. Practical guidelines on how to • Improve your brand image • Build your social media profile
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Building your Personal Brand through Social Media. Your social media profile reflects your personal brand image Many profiles are flawed or full of gaps. Practical guidelines on how to Improve your brand image Build your social media profile. My Brand. - PowerPoint PPT Presentation
Transcript of Building your Personal Brand through Social Media
Building your Personal Brand through Social Media
Your social media profile reflects your personal brand imageMany profiles are flawed or full of gaps. Practical guidelines on how to • Improve your brand image • Build your social media profile
My Brand• CEO of Next Dimension Media – world’s largest independent
operator of LinkedIn groups• Next Dimension Media owns three groups with >100k
members including Linked:HR – the biggest discussion group on LinkedIn with >835k members
• Subsidiary WordZone is preferred global supplier of LinkedIn groups to Oracle. We manage many – including biggest three
• Also provide ‘amplification’ services using Twitter handles
Sale
HEAVY TRAFFIC
ENGAGEMENT
CALL TO ACTION
Like Twitter
Like LinkedIn
EventMeetingWebinarCall etc
Social Market
Map
Why is Your Brand Important?
Product/Place/Event: GooglePerson: Social Media• Defines where you fit on the Social Market Map• How important are you?• What expertise can you offer?• Why should they want to engage with you?
Potential Flaws in Your Brand - Photos
Other Potential Flaws in Your Brand
• Spelling Errors
Downright Stupidity
• “Specialties: Exceptionally good with sarcastic, smart ass remarks.”
• “Invented the 2 hour lunch break, which has been adapted by sales slackers everywhere.”
• “Talked on the phone and hung out. Took credit for others accomplishments.”
• “Attempted to train dealer staff until I realized most were too stupid to accept the training. Once I realized that fact, I would just take them to lunch.”
How Big is Your Brand?
Building your Brand on Facebook
• Keep it Personal• Use same profile photo• Share Photos• Include Twitter handle• Build Klout score
Building Your Brand on Twitter
• Buying followers is an option, but…• Fishing for followers• Using #Hashtags• Leaving space for Re-Tweeting• Asking Pls RT
Building Your Brand on LinkedIn
• Improving your Profile• Joining appropriate Groups• Building Connections• Using InMail (or not)• ‘Like’ > Comment > Start Discussion• Conversation NOT Presentation• Being Helpful builds Trust• Engage – off the page where appropriate
The 4:1:1 Rule
4: Other People’s Content1: Material related to your business1: Material you originateBut remember:• Stay consistent to your key themes• Keep your presence relevant & fresh
Relevance: Recommended Content Tools
Freshness: Recommended Management Tools
Kred.com Peerindex.net Klout.com NewsRepublic IFTTT.com Scoop.itFlipboard.com Tweepi.com Bufferapp.com Hootsuite.com
