Building a Personal Brand Building a Personal Brand Through Social MediaThrough Social Media

Joshua Tabin, President of Mosaic CFOChief Rainmaker and Shaman of Startup Houston

The old view of my self…The old view of my self…

Social Media JoshSocial Media Josh

Social media allows how you Social media allows how you represent yourself to blossom and represent yourself to blossom and bloom…bloom…

An roadmap for social mediaAn roadmap for social media

First, join the following social networks:◦Facebook◦LinkedIn◦Twitter

Next, connect the dots among your existing contacts in each network

Finally, start socializing

The social networks worth a damnThe social networks worth a damn

Facebook◦ Primarily friends, family and old acquaintances allows

your personal interests to come to light

LinkedIn◦ A must for professional networking, it is the de-facto site

for making professional connections

Twitter◦ Blogging is a full time job so unless you plan on devoting

significant time to it, join Twitter and “micro-blog” instead (limited to 140 characters telling your network, and the whole Twitter-verse, what you are doing)

Connecting the dots & making Connecting the dots & making choiceschoices

Quantity QualityPlus: multiple network

connections will allow you to reach far and wide to people several degrees away from you

Minus: tenuous relationships do not tend to garner long term brand appeal: acquaintances versus friends

Plus: introductions from close connections are more valuable than cold calls

Minus: your reach will be limited to a few degrees away from close ties

Get out there!Get out there!

Very few profit from collecting connections

You need to turn links into “true” connections by making an effort to get to know new people

An introvert in social situations will be able to use these tools to make connections with people of similar interests allowing for a more “safe” social environment

Watch out!Watch out!

Resist the urge to join every network that pops up…not everyone is a first mover or needs to be

Feel okay about declining weak connections that don’t seem to make sense…you own your presence in your network

Social media is a tool…use it!Social media is a tool…use it!

Nothing compares to in person contact, so don’t expect social media to change that.

What social media provides is a way to better target, solicit and address new market opportunities, personally and professionally.

The world is flatter than ever…get out and see for yourself.

NOW GO GET SOCIAL!!!NOW GO GET SOCIAL!!!

Joshua Tabin

josh@mosaiccfo.com & blog.mosaiccfo.comjosh@startuphouston.com & www.startuphouston.com

www.facebook.com/profile.php?id=511567771www.linkedin.com/in/tabin

twitter.com/joshtabin