EvaluationQ5 – How did you attract/address your

audience?

Music Consumption

• The picture on the left is the answer from my questionnaire to “How do you consume your music”

• As ‘CD’ was the most popular answer I was influenced to make a free CD offer on the front cover of my magazine as a way of attracting my target audience.

• I think that this would address the needs of my target audience and influence them to buy my magazine.

• With the Guttenberg principle in mind I used the preliminary optical area at the top left of the page for my masthead. This was so people immediately identified my magazine before they see anything else.

• I then try to further attract my audience by using the strong fallow area in the upper right hand corner. I positioned a side story with photographs in this area as well as a competition offer so my readers would want to know they can win something.

• I also positioned my main coverline so that it is in line with the reading gravity of the page so it feels natural for my audience to read and I made it quite large to attract people.

• I used many coverlines on my front cover so my audience feel they are buying something that is going to be packed full of interviews, features and articles.

• These two images below are taken from my focus group and both share opinions on my work.

• The left one comments on how I have done well in keeping the house style consistent which is a good way of attracting my target audience because it looks more appealing. It also says the layout of all 3 pages is good and I have done well in using up white space which I am very pleased about as it means my magazine looks like it has a lot to offer in the way of stories and interviews, etc.

• The image on the right talks about how my colour scheme is conventional and eye-catching which is going to help me attract my target audience of all ages through sticking to conventions because all generations will be able to appreciate it. He also says the photography is strong which is a very good thing as it means my audience will be stimulated by the images.

• This is the feedback I got on my questionnaire when people were asked “What is your favourite feature of a magazine?”

• I looked at these results and decided to write my double page spread article as an interview instead of a news story as a way to address the needs of my target audience.

• I used a lot of sans serif fonts when designing my pages because if you want to attract a very large demographic such as people of all ages you need to make the pages easy to read and they also need to look quite neutral and not stylised in any certain way. By using the sans serif fonts I believe I achieved this because it follows the conventions of a lot of other music magazines.

• My magazine shares a similar look to that of Q which is a magazine aimed at people over the age of 25 but can still be enjoyed by people of all ages including myself, a 17 year old male. For this reason I believe my magazine could also be enjoyed by people of all ages and for this reason I have achieved my goal of making my target audience people of all generations.