Evaluation Q4+Q5

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    13-Aug-2015
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Transcript of Evaluation Q4+Q5

  1. 1. EVALUATION Q4/Q5 Who would be the audience for your media product and how did you attract/address them?
  2. 2. AGE RATING I decided to certificate rate my film at a 15. I chose to make it a 15 as I felt the elements of alcohol intake and possible language content would not be appropriate for a film that could be viewed by viewers younger than 12. The BBFC suggest that any of the following would be appropriate to be viewed in a 15 rated film: strong violence, frequent strong language (e.g. 'f***'), portrayals of sexual activity, strong verbal references to sex, sexual nudity, brief scenes of sexual violence or verbal references to sexual violence, discriminatory language or behavior, drug taking. This film would also not be explicit enough to need to fall under the 18 rated category as although there may be sexual references, there will be no explicit imagery or violence featured what so ever. Henceforth why I chose to rate it at a 15, this will also allow the film to be viewed by a wider audience.
  3. 3. INITIAL RESEARCH I decided to ask 30 people to answer a few questions relating to genre of film in the early stages of the project. This information allowed me to decide on a genre of film to choose and which films would appeal to different types of audience members. Here is an example of one of the types of questions that I asked and the percentage of audience members that preferred each genre mentioned.
  4. 4. PROFILE OF TARGET AUDIENCE Age: 17 Gender: Female Three favourite films: Mean Girls, Dirty Dancing and A Cinderella Story Favourite Actors/Actress: Jenifer Lawrence, Josh Hutcherson, Emma Stone, Lindsay Lohan and Chloe Moretz Favourite genre of film: Rom-com Favourite film of the Comedy genre: Rush Hour Other: I enjoy going to the cinema with my friends whenever I can. I would rather watch a light hearted and fun film that was about characters that were near the same age as me. I enjoy storylines that are funny or have a romantic twist to them as they are more engaging and I would be more willing to spend money going to see them.
  5. 5. FEEDBACK FROM VIEWING OF PRODUCT I decided to ask some target audience members to view my final piece and send me some feedback on what they thought of the sequence and whether theyd be interested in viewing more of the film.
  6. 6. RESPONSE TO FEEDBACK Having looked at the comments I received in my feedback I could see that my film wasnt going to appeal to every member of my target audience. As I am targeting teens I tried to make the film relatable to teenagers and the common issues that they face on a daily basis. However, maybe the reason for the film not appealing to some audience members- particularly the male members- might have been because the main character was a girl and the mise en scene that I used within the piece all related to girls, eg the make up and the clothes etc. Perhaps if I were to do this project again I would consider what sort of characters may be more appealing to male audience members or even try to include some scenes that were more thrilling and exciting in terms of action to address their needs and increase audience viewing rates. However, this could be hard to achieve within my chosen genre. But overall I am very happy with the feedback that I received and I am glad that a lot of people that viewed my sequence would choose to go and watch it at the cinema.
  7. 7. HOW DID I REPRESENT MY CHARACTER IN MY PIECE TO ATTRACT MY AUDIENCE? As my target audience is teenagers, I knew that I wanted my protagonist to be of the same age so that my audience would be able to find ways to relate to her. I tried to represent this through the mise en scene and the presentation of the character. For example a stereotype of many teenagers is that they are constantly miserable, this is why Rosie doesnt tend to smile a lot throughout the sequence- apart from when she is drunk. I also wanted to set the titles in an environment that would be relatable to young people and this is why half of the piece is set in Rosies bedroom, which contrasts quite nicely to the outside setting which could feel quite unnerving to younger viewer, demonstrating the negative portrayal.
  8. 8. Was the portrayal of Rosies character accurate and does she attract the audience? I deliberately chose to represent Rosie negatively in my sequence. I wanted to demonstrate to the audience the extreme characteristics of some teenagers in today's society. Through Rosies character I wanted to make people aware of the dangers that face some teens and the sort of things they can easily get involved with. Whilst this representation may be negative it is accurate in portraying the extremes of teenage lives. I feel however that her character does attract the target audience as she is relatable and does live the desired teen lifestyle, but I wanted to show that this fantasy doesnt always end happily and can turn into a vicious cycle very easily.
  9. 9. Shots that help attract the audience
  10. 10. How these shots attract the audience A lot of the shots that I used throughout my sequence focus solely on Rosie and commonly from her shoulders upwards. I chose to do this so that the audience had a chance to follow Rosie and almost put themselves in her shoes. I felt this let older audience members feel sympathy for her and younger audience members were then able to empathise with her. The way that I chose to shoot my footage was in a deliberately personal way and almost invasive of Rosies privacy so that her social issues were correctly highlighted. The close up shots also allowed for the audience to see her emotional reaction to the events that were taking place to see that she wasnt always enjoying what she was doing.
  11. 11. These four shots I feel particularly attract my audience. They are the most stereotypical shots within the sequence and show my character in different teenage style stereotyped clothing. This tends to be appealing to audience members as they the use of stereotypical humour. I also felt it represented teenage girls well and therefore would attract them as audience members as girls like picking, choosing and trying on clothes so they would find these shots relatable and the character would be represented more positively.
  12. 12. Why my actress took on the role Erin- who is the actress that played Rosie- decided to take on this role as she felt that the storyline for my sequence was fun and exciting. As a person Erins lifestyle is the complete opposite to Rosies as she isn't involved in drugs and smoking like Rosie is. However, she wanted to take on this role because of this. Erin has a very innocent look to her that is young and fresh, making what she acts out as Rosie even more shocking to the audience. As Erin is of the same age as my target audience it felt right that she should take on the role to attract people of a similar age to view the film and both she and them could relate to the character.