L'oreal presentation

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Transcript of L'oreal presentation

  • 1. LORAL PARIS MARKETING PLAN

2. LORAL MARKETING PLAN

  • NURHAN UZUN
  • LONDON SCHOOL OF
  • BUSINESS AND FINANCE
  • MBA INTAKE-3
  • GROUP B
  • A4018404

3. LORAL MARKETING PLAN

  • This report explains the marketing plan improved eye make-up cleaner calledLoeral Double Effect eye make-up cleaner.

4. LORAL MARKETING PLAN

  • Because I am worth it.
  • The Loreal group has 23 international brand such as; Loreal Paris, Maybeline, Lancome, The Body Shop, Vichy, Diesel, Cacharel, Armani, Matrix, Redken, etc
  • The groups products are professional products, consumer products, luxury products and active cosmetics.
  • LOral is entering its second century of beauty with an even stronger belief in itsmission: to offer populations all over the world products attuned to their needs, their cultures and their aspirations. (Loreal annual report, 2009, p.1)
  • Loreal has been chosen an idealemployerby the business students in 2005.
  • One of the most fundamental awards for the company Worlds most ethical companies, it was chosen in 2010 which is very crucial subject in todays business life because peopledo eager to know who makes the product, how is product maden.

5. LORAL MARKETING PLAN

  • Loreal is an international company and their product is selling everywhere in the world, however depends on the cultural, economical, social factors womens demands are quite different from each other. Loreal offers different product different countries in order to give fulfilment to all women. Loreal Groups received the Diversity Best Practices 2004 Global Leadership Award for embracing diversity, not only in their employees, but also in their consumers.(googleusercontent)
  • As mentioned above Loreal advertising expenses are fairly high because of the company believes that profit after advertisement will be increased.
  • As mentioned above Loreal one of the largest cosmetics and beauty company in the world. Loreal believes that everyone pursuit of beauty hence their mission is find the hidden beauty and this is the companys value definition.

Because I am worth it. 6. LORAL MARKETING PLAN Because I am worth it. 7. LORAL MARKETING PLAN

  • In recent years dark eye make-up is really popular among women, they use black eyeliner, dark eye shadow .

Because I am worth it. 8. LORAL MARKETING PLAN

  • U nfortunatelycleaning process more difficult and women are struggle to clean it properly. In the market there is lack of eye make-up cleaner products, that is why this Double effect eye make-up cleaner is fully meet womens needs.

Because I am worth it. 9. LORAL MARKETING PLAN Because I am worth it. Situation Analysis Loreal is well-known and very longstanding brand however, in order to maintain in the market place they need to develop their products against to their competitors. This product will bring another perspective to the world of cosmetics . 10. LORAL MARKETING PLAN Because I am worth it. Market Analysis Loreal is launching quite different product the other competitors. It offers make-up cleaner with little make-up remove towel. It will be applying the eyes softly before use Loreal absolute eye make-up remover. Beside the existing customers new customers also will meet the brand of Loreal because of offering completely different product to the rest of it. Moreover this little towel helps to the eye muscles in order to work more regularly although, this is not another, this is product line extension, addition to Loreal absolute eye make-up remover so that the cost will not be much higher than the old product because this is only developed the old product. 11. LORAL MARKETING PLAN Because I am worth it. Target Markets Makeup is an essential part of most women's look from a dab of blush to luscious, shiny lip shades, women luxuriate in using make-up to enhance their natural beauty. There are cosmetic choices for the career woman, the mom-on-the-go and even the pre-teen who receives her first make-up kit from mom. Each has her own makeup needs, and cosmetic companies work to target their brands accordingly. (ehow, 2010) 12. LORAL MARKETING PLAN Because I am worth it. Market Demographics Customer characteristics depending on conditions varies such as; demographic, geographic, socioeconomic, lifestyle/personality. (Wood, 2007, p 67) Demographic:Age, marital status, gender Recently, making-up age has down to age 12 -13 especially in some teenagers so that new target group has to be for young girls as well . - It is true that beautiful and well-groomed women are more attractive than successful women in the work place therefore women need to take care of them more than before. - Marital status also fundamental in order to using the products after marriage some women giving up make-up so these groups need to be encouraged to do make-up again. 13. LORAL MARKETING PLAN Because I am woth it. This product is often preferred by women who do make-up regularly. 14. LORAL MARKETING PLAN Because I am worth it. Geographic:Global, hemispheric, national, state, city, postal code, climate, ruraletc . urban (Wood, 2007, p.67) This is clearly known that urban areas people pay more attention that rural areas people therefore is preferred in urban area. Climate is another crucial factor because in some countries temperature is quite high all year therefore it is not able to use make-up with hot weather. 15. LORAL MARKETING PLAN Because I am worth it. Sociaeconomic:Income, class, vocation, education, religion, ethnicity . -According to some religion (Islam) make-up is not allowed to do it so it will be difficult to find a place in that countries such as Saudi Arabia. So the market is not likely being there. Europe, America, Asia can be the pilot area. - It will be more common among more educate women. - It can be affordable among the women who have high income and middle income. 16. LORAL MARKETING PLAN Because I am worth it. Lifestyle/personality:Attitudes/opinions, interest, tastes and preferences Users who enjoy doing make-up and some people make-up for only pleasure, moreover if people know that it is easy to clean eye make-up, more and more women start to do it. Because it is really difficult to clean it properly. 17. LORAL MARKETING PLAN

  • Market Needs
  • Loreal provides eye make-up cleaner with new towel in order to get better result.
  • Market Growth
  • Being a highly efficient company and the world leader in our business is not enough. Our ambition reflects our responsibility to be one of the most exemplary companies of the 21st century

Because I am worth it. 18. LORAL MARKETING PLAN

  • SWOT Analysis
  • External audit: identify opportunities and threats
  • Threats: Organic products are very popular in these days so that this has been a major blow to the cosmetic sector. A threat for the company so Loreal needs to mention that they use natural ingredients
  • Opportunities: Double effect eye make-up remover prevents the formation of eye bags by running the eye muscles. As a result of that the product helps to increase of Loreal sales and revenue.Besides being eye make-up removal, it also can be used for a massage tool.

Because I am worth it. 19. LORAL MARKETING PLAN

  • Internal audit: identifying strengths and weaknesses
  • Strengths: One of the Lor als strength is producing environmentally. Reputation of the brand .Another strong aspect is working conditions which are moderately significant issue and therefore as can be seen above Loreal is working hard in order to provide safety and health working conditions.
  • Weakness: Transition to the produce is a long procedure due to organizational structures. There are loads of sub-branches and for the final decision, they need to approval of the decision in order to go into the manufacture.
  • Another weaknesses is higher advertisement and promotion expenses, from 2008 to 2009 advertising spending increased by 1.03% as a consequence with lower sales rate, higher advertisement expenditure also decreased the gross profit44.6 m Euro in 2009 compared with 2008.( Loreal annual report, 2009)

Because I am worth it. 20. LORAL MARKETING PLAN

  • Competition L'Oreal is more specialized than Procter & Gamble, and outspends Revlon on R&D, and both facts help L'Oreal remain a leader in the cosmetics market. On the basis of revenue, L'Oreal is much larger than Revlon, Avon and Estee Lauder, therefore L'Oreal has more money to spend on marketing which is an extremely important factor to success in the cosmetics industry. (wikiinvest, 2010) As mentioned above, Loreal is powerful company in the market thus the product which is going to be produced, will place itself in the market clearly and easily.

Because I am worth it. 21. LORAL MARKETING PLAN

  • While putting a new product on market, it will be liked by women and customers, because of the good reputation of Loreal and also women are trusting this brand

Because I am worth it. 22. LORAL MARKETING PLAN

  • BECAUSE I AM WORTH IT