Our client: L’OREAL

by ANYWAY

VIDEO MARKETING CAMPAIGNS

Video marketing campaign

Videos of brand ambassador using l’oreal products in daily life posted on the following platform:

• Snapchat stories• Instagram stories

L’oreal vlogger

Popular Youtube vlogger invited to present and recommend l’oreal products to viewers.

L’oreal vlogger

Popular Youtube vlogger invited to present and recommend l’oreal products to viewers.

Video marketing campaign

A normal day of famous l’oreal brand ambassador Doutzen was filmed with Doutzen presenting her day from waking up until going to the gym and asking you to join her in her day in Amsterdam.

Results

Increase of 3.6% in sales from 2015 to 2016

Brand awareness was increased

Social shares were increased by 4.2%

Directly purchase online was encouraged because

trusts were built through video marketing campaign

By ANYWAY