L'Oreal- Going Global

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    12-Jan-2017
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Transcript of L'Oreal- Going Global

  • FOUNDED in PARIS Over a 100 years ago

    By Eugene Schueller

    130 COUNTRIES

    23 BRANDS..

  • 4 GROUP PRODUCTS

    CONSUMER

    ACTIVE

    PROFESSIONAL

    LUXURY

  • STEPS FOR SUCCESS OF LOREAL AS A GLOBAL BRAND

  • DECIDING WHETHER

    TO GO ABROAD.

    Meet the needs of men and women and make beauty

    products available to as many people as possible.

    Owen-Jones, ex CEO &

    Chairman, Loreal

  • WHICH MARKET

    TO ENTER?

  • Developed or

    Developing?

    How many?

    Evaluating

    potential markets.

  • HOW TO ENTER THE MARKET?

  • Exports

    Licensing

    Joint ventures

    Direct investments

  • Loreal became a

    player in growing

    ethnic hair care

    industry when it

    purchased and merged

    Soft Sheen products

    and Carson Products.

  • DECIDING MARKETING PROGRAM

  • Global

    similarities

    and

    differences

    Marketing

    and product

    adaptation

    E.g.- Wonder curl

    mascara in

    China.

  • Global product strategy

    Global communication

    strategy

    Global distribution strategy

  • DECIDING MARKETING ORGANIZATION

    International

    Division

    Headquarters

    at PARIS

  • RESEARCH AND DEVELOPMENT

    14 Research Centers..

  • WHATS NEXT FOR LOREAL?

  • INNOVATION

    SUSTAINABILE WAYS

    EXPANDING MARKETS

  • Portfolio

    Which market to enter

    How to enter the market

    Deciding marketing program

    Marketing organization

    R&D

    Whats next

  • DISCLAIMER Created by Aboli Wanjari, VNIT Nagpur, during a

    marketing internship by Prof. Sameer Mathur, IIM

    Lucknow.