L’oreal Brand Managment-By

Vandana Puttaparthi

BRAND•Found in 1904 by Eugène Schueller a graduate from France’s national chemical engineering school - 1907 It become L’oreal •His first creation was Hair Dye – he patented that in 24th march 1908 -Convincing Paris hair stylists to use his dyes -1910 •Hair Dye – different texture •Shampoo•Soaps•Sunscreens•Vichy, Cosmetics, Perfumes etc.,

BRANDMission: L’Oréal has set itself the mission of offering the best of cosmetics innovation in terms of quality, efficacy and safety. By meeting the infinite diversity of beauty needs and desires all over the world.

Beauty is universal. Beauty is a science. Beauty is a commitment.

Beauty is a language. L’Oréal, offering beauty for all.

VALUE PROPOSITION•A value proposition is a promise of value to be delivered and acknowledged and a belief from the customer that value will be delivered and experienced.

• “BECAUSE YOU’RE WORTH IT” - These 4 words have been bound to the time of creation and yet have proven to be timeless. They have become what the brand stands for.

•This message is all about what a woman thinks- its all about her Passion, Innovation, Entrepreneurial spirit, Open-mindedness, quest for Excellence, Responsibility, self confidence, style, convictions & efforts.

•It sends across the message that women can assert themselves and allow themselves to be who they really are.

POSITIONING STATEMENT

•A positioning statement is an expression of how a given product , service or a brand fills a particular consumer need in a particular way that competitors don’t.

The positioning statement of Loreal according to us can be - “ FOR THE ANGELIC WOMEN WHO ARE THE EPITOMES OF BEAUTY, LOREAL IS THE BRAND THAT BRINGS OUT THE GODDESS IN YOU !”

Brand Personality•Brand personality is defined as the human traits or characteristics associated with a specific brand name.

•Consumers buy brands that resonates with them. So, basically, consumers think about brands the same way they think about their friends, family, celebrities, co-workers, and public figures.

•We think a brand L’oreal can be a women someone who is Passionate, with self-confidence, Innovative , Entrepreneurial spirit a synonym of challenging and adventures , open mindedness, quest for excellence, responsible.

Competing Brands

L'Oreal41%Hair color 20%Skincare 6.5%Shampoo 4.6%Other

brand’s59%

Because we‘re worth itThank You