Link building

LINK BUILDING

Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved.

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What Is Link Building & Why Is It Important?

▪ Link building (alternative spellings include link building and link-building) refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO).

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YOUR WEBSITE AND LINKS

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Why is link building important for SEO?

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What links mean for search engines

There are two fundamental ways that the search engines use links:1.To discover new web pages2.To help determine how well a page should rank in their results

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How can link building benefit my business?

1.Sending referral traffic2.Building relationships3.Brand building

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Types of Links

“Natural” editorial links•The trust and authority of the linking pages.•The SEO and content optimization of the respective sites.•The anchor text of the incoming links.

Manual "outreach" link building Self-created, non-editorial links

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http://www.wordstream.com/seo


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Notes…

The most important concept to understand is that, as Google says, you're more likely to have your content rank higher for keywords you're targeting if you can get external websites to link to you.

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http://www.wordstream.com/keyword


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Link Building StrategiesHow To Get Other Sites Linking to YouThere are a number of link building strategies used to get external websites to link to yours:•Content Creation & Promotion - Create compelling content that people will want to reference and link to, and tell people about it.•Submissions - Submit your news to press releases, submit your site to directories, etc.•Reviews & Mentions - Put your product, service, or site in front of influential bloggers.•Links from Friends & Partners - Get people you know and people you work with to link to your site.

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There are several other resources that will offer you more extensive and granular list of ways to get links, but there are two main issues with all of these tips and tricks for developing inbound links to your website:1.They take a lot of time - Building out quality content and developing links from parties who may be interested takes a long time. It also requires certain resources: good copywriters, man hours to dedicate to the promotion of your goods or services, etc.2.They're dependant on external forces - You're reliant upon sites you don't control. This means you're unable to have a say in the quality of the linking page, the words they use to talk about your product, or the specific pages on your site they link to.

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•Determine what anchor text to use.•Decide which page to point that anchor text at.•Ensure that the quality and content of the linking page is high (since it's our page!).

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Link Building Tactics

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• Research competitors • Profile links• Make it easy to link to you• Link out• Interlink• Get people to see and read

your content• Create an RSS feed• Create a blog

• Ask people you know for a link• Video Submission• User Rating Reviews• Press Release Submission• Paid directories• Multimedia/Document

Submission• Free Web Directories• eBook Directories• Company Directory

Submissions

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• Blog Directories• Article Directories• Writing Testimonials• Images• Guest Blogging• Write Columns• Get interviewed• Interview Somebody• Contests & Giveaways• Educational Content

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LINK ATTRACTION

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• White Papers• Webinars• Web Tools• Timely/Seasonal Content• Surveys• Stories• Review Something New• Quizzes/Tests• Product Comparisons• Printable Resources• Petition11/29/2016


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• Lists• Interviews• Infographics• Instructographics• Humour• How-to's and Tutorials• Glossary of Industry Terms• Games• Games• Covering News First11/29/2016


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• Build Links with Twitter• Natural Conversation/Connection• The Top X List• Let me build/do that for you• Story teller (Summify)• Link Suggestion• Content to answer to Query• Must have testimonial• Business Development Dealhttp://smallseotools.com/backlink-checker11/29/2016

http://smallseotools.com/backlink-checker

http://smallseotools.com/backlink-checker


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Contact usWeb: www.meritasdigitalmarketing.comEmail id: [email protected] Mobile: 944-899-5555

Address: #761, Sri SaiRam Mansion, Above Andhra bank, Beside Shanmukha

Restaurant, Near Marathahalli Bridge, Bangalore - 560037.

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Link building

Marketing

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