Link building 2015
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Link building in 2015 Lunch and Learn Gerald Murphy Thursday, 05 th March 2015
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Transcript of Link building 2015
Link building in 2015
Lunch and LearnGerald Murphy
Thursday, 05th March 2015
Contents
• Briefly look at what is a good SEO link
• Quicker link building wins
• Longer term link building wins
• Using social media to gain links
• Quick overview of best link building practice
Briefly, what is a good link?
Quality
Trust and citation flow
Domain authority
Anchor text (concentrate, dilute, brand)
Referrers backlink profile
Their backlink profile (historic
penalty)
Number of external links
within the post
Freshness
Content
What do they write about?
Relevancy
Quality
Types of link building
QUICK WINS
Broken links, new link monitoring, Google Alerts
Brand mentions
Google Alerts
• Turn brand mentions into brand links
New link monitoring
Easy engaged blogs?
• Using Linkdex to monitor new links
Broken links
Fix broken links
LONGER TERM
Quality guest blogging, skyscraper
Quality guest blogging
Reciprocal tactic
Write unique piece of content
Personalised emails
Later sending content
Link
Finding links
• Identify untapped blogs from competitors
Finding links
• Identify untapped blogs from competitors
Link analysis:
• Domain authority• Freshness…
(previously discussed)
Email elements
• I’m a copyrighter/digital marketer
• I love your blog
– Give example of an article
– Background
• So much so I have wrote a piece of content that would fit well with your audience
– Would you like to see it? It’s about…
– Would you like to keep us in mind for future opportunities
KISS your emails
Backlinko’s Skyscraper
‘Skyscraper’
Search (Topsy, Google) for a topic
Make something even better (Longer? Current? Design? Thorough?)
Get their links (MajesticSEO, hrefs…)
Email example
Hey [name],
I was searching for some articles about [your topic] today and I came across this page [url].
I noticed that you linked to one of my favourite articles -- [article title].
Just wanted to give you a heads up that I created a similar article. It’s like [name the article] but more thorough and up to date [url].
It might be worth a mention on your page.
Either way, keep up the awesome work!
Cheers,[#TeamSEO]
Infographics
Infographic link building
Topical topic
[infographic search engine]
Visual. Visual. Visual
7 to 10 data points
(don’t swamp with data)
Identify interested bloggers
Share (published) infographic
Let me know, we can create a mini guest post
Infographic link value
• Meaningful links come form short paragraphs not “by Gerry”
– Term location
Yakata occurs so many days before Christmas. It is (ex)clusive to Nigeria. Konga has their most successful Yakataever.
Resource pages
Resource page
• How to guides
– Illustrating tips
– Hints
– Life hacks
• Behind the scenes
Articles Newletters Videos Infographics Apps White papers
Case studies Ebooks Testimonials Webinars Email forms Forums
Press releases Social networks Podcasts Products Contests Screencasts
Widgets Images Landing pages Advertisements
Make sure it’s on a sub folder
Client blog posts
Advise a new content
Organic social media: Discovery
But first !
• Social media itself does NOT impact rankings
– Don’t waste time helping clients with their social media accounts
• Simply use the ones they have to reach out and communicate with people
Get content found
• New blog post: Difference between foundation and concealer
• Check this out…
Communicate
• Jump in with current tweets
– Email equivalent?
Social bloggers?
• 963 more leads?
Social analysis
• Analyse the client’s current social media platform
– Are any of their followers bloggers?
• Nice! Another ‘link bank’
Paid social media: Discovery
Targeting
• Produced content?
– Target ads for journalists
Other link building tactics
Link building ninjas
Quick optimisation masterclass tips
SEO updates
Penguin penalty triggers
Same host Similar IP range
Same or similar content
(often spun)
Same design template or
theme
Low quality, illegible or poorly written content
Lack of external links, or links of any discernible
quality
Propose to Google’s Penguin
• Location
– Go local and global
• .co.uk and .com
• Appropriate audience
– Encourages shares (even more links)
• Suitable content
• Link position
– Towards the top is better than in the footer
Never ever alter anchor text
Types of anchor text
1. Dilute
– A range of stylish Samsung smartphone
2. Brand
– Konga Samsung smartphones
3. Concentrate
– Samsung
In preferred order
Pointing to appropriate pages
• Dresses content > dresses category page
• Especially important for ecommerce websites
– Category browse and search transfer
• Conversion rate
• More opportunities
Recap
Link building ninjas
Quality guest blogging
Finding links Linkdex MajesticSEO
KISS emails Fix broken links Infographic Resource page
Client blog Organic social Content seedingInteractive
communications
Backlinko’sSkyscraper
Social bloggers Paid socialTarget content
towards journalists
Events Gifting Handwritten notes Interviews
Wrapped up with best practice
Affiliate + SEO = bloggers
• Affiliates send through a list of ‘ideal bloggers’
– #TeamSEO will analyse and get a list of their backlinks
• Limit of 1 per week
Questions / discussion
fin.connect: [email protected]@7thingsmedia
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