Link building 2015
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Transcript of Link building 2015
Choice Store Digital Discussion
Link building in 2015Lunch and LearnGerald Murphy
Thursday, 05th March 2015
ContentsBriefly look at what is a good SEO link
Quicker link building wins
Longer term link building wins
Using social media to gain links
Quick overview of best link building practice
Briefly, what is a good link?
Types of link building
4Quick winsBroken links, new link monitoring, Google Alerts
6Google AlertsTurn brand mentions into brand links
New link monitoring
8Easy engaged blogs?Using Linkdex to monitor new links
10Fix broken links
Longer termQuality guest blogging, skyscraper
Quality guest blogging
13Reciprocal tacticFinding linksIdentify untapped blogs from competitors
Finding linksIdentify untapped blogs from competitors
(previously discussed)17Email elementsIm a copyrighter/digital marketer
I love your blogGive example of an articleBackground
So much so I have wrote a piece of content that would fit well with your audienceWould you like to see it? Its aboutWould you like to keep us in mind for future opportunities
KISS your emails
19SkyscraperEmail exampleHey [name],
I was searching for some articles about [your topic] today and I came across this page [url].
I noticed that you linked to one of my favourite articles -- [article title].
Just wanted to give you a heads up that I created a similar article. Its like [name the article] but more thorough and up to date [url].
It might be worth a mention on your page.
Either way, keep up the awesome work!
22Infographic link building
Infographic link valueMeaningful links come form short paragraphs not by Gerry
Yakata occurs so many days before Christmas. It is (ex)clusive to Nigeria. Konga has their most successful Yakata ever.
25Resource pageHow to guidesIllustrating tipsHintsLife hacksBehind the scenesMake sure its on a sub folder
Client blog posts
27Advise a new content
Organic social media: Discovery
29But first !Social media itself does NOT impact rankingsDont waste time helping clients with their social media accountsSimply use the ones they have to reach out and communicate with people
Get content foundNew blog post: Difference between foundation and concealerCheck this out
CommunicateJump in with current tweetsEmail equivalent?
Social bloggers?963 more leads?
Social analysisAnalyse the clients current social media platformAre any of their followers bloggers?Nice! Another link bank
Paid social media: Discovery
35TargetingProduced content?Target ads for journalists
Other link building tactics
37Link building ninjas
Quick optimisation masterclass tips
39SEO updatesPenguin penalty triggersPropose to Googles Penguin LocationGo local and global.co.uk and .com
Appropriate audienceEncourages shares (even more links)
Link positionTowards the top is better than in the footer
Never ever alter anchor text43Types of anchor textDiluteA range of stylish Samsung smartphone
BrandKonga Samsung smartphones
In preferred orderPointing to appropriate pagesDresses content > dresses category page
Especially important for ecommerce websitesCategory browse and search transferConversion rateMore opportunities
Link building ninjasWrapped up with best practiceAffiliate + SEO = bloggersAffiliates send through a list of ideal bloggers#TeamSEO will analyse and get a list of their backlinksLimit of 1 per week
Questions / discussion
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