Local link building
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Transcript of Local link building
D i x o n J o n e s
2 0 1 0
Local Link Building
Receptional
• We are getting old
• We joined some clubs
• We’ve got badges
• We’ve got bigger mouths than most
• We’re Internet marketing consultants with a good track record
Majestic SEO
Second largest map of links on the web after Google
1.5 Trillion links indexed
Can analyze back-links by:
Anchor
Strength
Domain or URL
Link Type
Date found
Much more
Where does Google See Sites?
Where does Google See Sites?
So Google needs help
Has to partner with different data sources in different countries
Google can’t assume a site hosted locally is also targeted locally
…Except by country level hosting & TLD…
So Google asks websites to help define their audience in Webmastertools
Google even has trouble letting you help
So let’s find another way to find local links
Finding links by anchor text
Finding links by anchor text
Find Links by IP location
Find a competitor with the right country audience
Analyze their back-links
Sort them by their IP location
So how do we do that?
Find Links by IP location
World Link Map
http://wiep.net/talk/link-building/creating-link-maps/
World Link Map
http://wiep.net/talk/link-building/creating-link-maps
This African News website seems to
get links from anywhere but Africa…
But much more interesting is the links
per country weighed against the amount
of internet users in that country
Getting More local by Phone Code
Attracting international customers locally
Massive amounts of research done in hotel rooms
People search in their own language, about their unknown surroundings.
Go where they can see you!
local.google.TLD
local.google.TLD
Here’s another example
One of Google’s local data sources
A great new use for Dmoz.org
Dmoz.org & Linkbuilder.Wordtracker.com
Dmoz.org & Linkbuilder.Wordtracker.com
Dmoz.org & Linkbuilder.Wordtracker.com
Dmoz.org & Linkbuilder.Wordtracker.com
I probably don’t need to say it but...
Approach target sites with a compelling offer
Use an indigenous person to prepare the template
Don’t use a throwaway email address when contacting
Test the approach, record response rates, and adapt.
Links are all about relationships. Don’t start yours off with a spam blocked email!
We covered
Google problems with localized links vs localized audiences
Different ways of viewing local links
Different ways of identifying link targets
Tools:
MajesticSEO
Weip.net’s use of Google heat maps
Wordtracker & Dmoz combo
Lastly Free Trial
I have up to 50 “1 month for free Silver Subscriptions” for MajesticSEO.com
Please give me your card with email address for an invite
Thank You
I’m not hard to find…
Blog.majesticseo.com
Dixonjones.com/rss
Twitter.com/Dixon_Jones
Facebook & LinkedIn as “Dixon Jones”
Webmasterworld as “Receptional”