Link Building Reporting
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Transcript of Link Building Reporting
@JustinRBriggs
The problem with link building
It’s not about the links.
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Searches content behind links!
Page with outbound links
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Searches the content behind the links
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Nega%ve ROI to start
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A long payback
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More immediate posi%ve ROI
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Low upfront cost
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Content wins long term
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Value decays over %me
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Content wins earlier
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Sharp drop in value
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Content wins big long-‐term
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Paid link ROI goes to crap
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Take a closer look
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Paid s%ll exceeds content
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Cost s%ll lower
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Not a “bad” investment
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Rapid growth early
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Investment hits posi%ve ROI earlier
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Content tac%cs survive
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@JustinRBriggs http://gephi.org/
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Most pages on site
Doesn’t really share anchors with rest of site
What Is This?
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They acquired a pre-owned domain and 301
redirected to a subpage.
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