Link Building Webinar

First and Foremost

• Google ranks web PAGES not web sites• Each web PAGE can rank for its own group of

keywords

If you were a search engine…

• What would you look at to determine relevancy?– What you say about yourself– What others say about you

What others say about you

In a World w/o Search Engines

Link Portfolio

Varied Anchor Text• Ping Pong Skills• www.pingpongskills.com• Ping pong tables• Ping pong paddles• Ping pong balls• Click here• Website• Images• Etc.

Deep Links

Unique Linking Domains

Get Organized

• Follow your map

4 Link Building Methods

Press Releases

• Newsworthy topics• Write to attract attention and interest of a real

journalist• Submit to PRWeb.com• No more than 1 link

per every 100 words

Guest Posting

• Search in Google blog search– Keyword phrase “guest post”– Keyword phrase “guest writer”– Keyword phrase “guest author”– Keyword phrase “guest contributor”– Keyword phrase “guest blogger”

Guest Posting

• Write great content that fits that particular blog’s style

• Contact blog owner• Usually 1-3 links

Guest Posting

• 4 great sites– http://www.healthcarecommunication.com/

Main/SubmitNews.aspx– http://makezine.com/submissions.csp– http://www.businessblogshub.com/– http://contributor.yahoo.com/signup.html

Blog Giveaways

• Find a blog with a targeted audience– Google blog search– Look for one with giveaway/contest experience– Mommy bloggers

• Contact blogger• Give product away to

lucky reader(s)

Blog Commenting

• Find industry leader blog– Thousands of readers– Target audience

• Make comments on blogposts regularly– Contribute to conversation– Your name will be the link

Questions?

Contact Info

• Twitter: @boydnorwood• Email: boyd@seo.com