'Advanced' Link Building

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conversationmarketing.com

‘Advanced’ link building

@portentint #portentu for questions

Thursday, March 29, 12

http://www.portent.com


http://www.conversationmarketing.com


GET THE #@@!#@$ EASY LINKS


I RANTYOU MUST LISTEN


FUUUUUUUUUUUUUUUUUUUUUUUUUU


BUT I’M ADVAAAANNNCEEED...


START WITH THE GLUE


YOU SAY ADVANCEDYOU MEAN EASY


Link leaksBroken linksNon-linking citationsContent opportunitiesAdvanced stuff


HOW LINKS WORK


LINKS = VOTES


GET OUT THE FREAKIN’ VOTE!!!


SOME LINKS ARE MORE EQUAL THAN OTHERS


THE RATIONAL SURFER


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um. no.


TOOLS


GOOGLE WEBMASTER TOOLSBING WEBMASTER TOOLSA LINK DBSCREAMING FROGACCESS TO SITE ANALYTICSACCESS TO SITE FILES


LINK LEAKSGO GREEN


CANONICALIZATION


copyright 2011 Portent Interactive

How may I help?


copyright 2011 Portent Interactive

Duuuhhrrrr I R Googles. Where

content be?


home page

yoursite.com www.yoursite.com

www.yoursite.com/index.html


http://www.yoursite.com




Gurgle...


YOU KNEW I’D GO THERE


FIND IT


OPEN YOUR WEB BROWSER


GO TO WWW.YOURSITE.COM


http://WWW.YOURSITE.COM


GO TO YOURSITE.COM




GO TO WWW.YOURSITE.COM/INDEX.HTMLOR ANOTHER AS RELEVANT


http://WWW.YOURSITE.COM/INDEX.HTML




ONLY ONE SHOULD DISPLAY.THE REST SHOULD REDIRECT.

301Thursday, March 29, 12

ONLY ONE SHOULD DISPLAY.THE REST SHOULD REDIRECT.301


GWT


IF THERE ARE ANY LINKS POINTING TO THESE PAGES, THE VOTES ARE SPLIT


OPEN SITE EXPLORER


THAR BE LINKS!


BUSTED LINKSGET OUT THE VOTE


UM, NO


Hi Ian,

You link to my site. Thanks! But the link, which is on /blahfoo.html of your site, points at /fooblah.php of my site. It’s a broken link. Yikes!

That can hurt your ability to rank in Google and Bing search results. You can fix it by changing the link to blah.php.

Thanks,

Jane Doe Thursday, March 29, 12

301 redirect


NOW YOU’RE ‘ADVANCED’


GETTING TRICKSYWE WANTSSSS MORE PRECIOUSSSS LINKSSSSSS

wikipedia.orgThursday, March 29, 12

LOG FILESSEPARATE ‘ADVANCED’ FROM WANNABES


1. GET A BOT LIST


FANTOMASTER SPIDER SPY


2. GET YER LOG FILES


LINKS YOU HAVE, BUT DON’T


NOT YET FOUND BY GOOGLEBOT


OR ABANDONED BY GOOGLEBOT


IT’S A LINK FROM STANFORD


Nope. Nuthin.

I don’t see any links. Do

you?


REBUILD THE PAGE


TWEET THE STANFORD PAGE


GET TRAFFIC TO THAT PAGE


GOOGLE RE-CRAWLS


DO IT


GET THE #@@!#@$ STANFORD LINK


BRIBERYTHE WORLD’S OLDEST FORM OF COMMERCE


ULTIMATE WEAPONUSE WITH CAUTION!!!!


SOCIALDON’T ROLL YOUR EYES AT ME YOUNG LADY


CORRELATION v. CAUSATION


WHO CARES?!!!!!!!


FACEBOOK: DO A SURVEY


MECHANICAL TURK IS YOUR FRIEND


BUT DON’T BUY ALL AT ONCE


$2501000 ANSWERS200 NEW FOLLOWERS15 COMMENTS10% LIFT IN ORGANIC TRAFFIC


INSTANT EDGERANK


GOOGLE PLUS


BUY LINKS


BBBBUSINESS ASSOCIATIONSINDUSTRY ASSOCIATIONSYOUTUBE ANNOTATIONSMEDIA SHARING SITESBOOKMARKING SITESUH, LOCAL?!


CAUTIONDON’T MAKE GOOGLE LOOK DUMB


CAUTION


DON’T CAPSIZE


GLUB

SERIOUSLY?


GET THE #@@!#@$ EASY LINKS


@portentint

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'Advanced' Link Building

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Transcript of 'Advanced' Link Building