Enterprise Link Building

San Francisco| August 13–17

Enterprise Link BuildingBuilding Links at Scale ~ Risks and OpportunitiesCharles PriceMeasurable SEOCEO

San Francisco | August 13–17, 2012 | #sessf

@ChuckPrice518

Enterprise Link Building


@ChuckPrice518

Enterprise Link Building Starts at Home• Panda was a game changer. For the first time, a

minimum level of content quality was necessary to achieve top rankings.

• From a UX perspective, this was always important, but now it's mandatory in order to rank well.

• Leveraging your existing juice and trust is logical place to begin and is a low risk and highly rewarding task.


What Makes for Good Architecture?

Most Start by asking – WWGD?WGD?

@ChuckPrice518


How does one go about finding a large statistical sample of websites that rank well in the Google SERPs and conform to Google’s webmaster guidelines?

@ChuckPrice518


Google will gladly provide you with a list of website that they own and actively consult on.

http://www.googleventures.com/companies

Seems like every VC has a mentor network these days. We provide unparalleled (and real) access to Google’s massive network

of employees and alumni.

Source: http://www.googleventures.com/hands-on

Are you Familiar with GoogleVentures.com?

@ChuckPrice518

http://www.googleventures.com/companies

http://www.googleventures.com/hands-on

http://www.googleventures.com/hands-on


Over 75 Websites listed here

@ChuckPrice518


A great source for competitive or comparative analysisLet's say you have an enterprise level client similar to a company that specializes in:

Custom Made Furniture - Home Decor - Custom Jewelry-Custom Home Renovations- Made in the USA

Then you have something in common with Google: www.custommade.com

> 1.4 Million pages indexed@ChuckPrice518

http://www.custommade.com/


Why Enterprise Link Building starts at the Home Page

@ChuckPrice518


How Enterprise link building starts at the Home page

@ChuckPrice518


Detailed Footer Links are NOT necessarily SPAM

@ChuckPrice518


Internal Linking StructureCustomMade.com

@ChuckPrice518


I know what you’re thinking: “Wait a Minute – that looks like SPAM to

me :(“That's the problem with intuitive SEO and ambiguous webmaster guidelines.

According to Boston.com:“Google Ventures sent in one of its research partners, Michael Margolis, a developer … after the makeover, Custom Made saw a 200 percent jump in the number of people logging in to start projects

@ChuckPrice518

Source: http://www.boston.com/business/technology/articles/2012/02/06/google_ventures_gives_start_ups_cash_and_h

ands_on_help/


@ChuckPrice518

100% increase in SE traffic


That means 1 of 2 things

Either Google is an evil corporation flaunting their own guidelines and white-listing their investments to protect them against Panda, Penguin and any other Zoo animals

Or... more likely: Spam is like Porn – you know it when you see it, but not everyone agrees on what “it” is.

The GV examples should help you calibrate your Spam-o-meter.

@ChuckPrice518


Free Links from Google ~ sort of:)

• Reclaim Links that you already “own”

• Use GWT to discover broken links

• Go to GWT, click on your website, then "Site health" then "Crawl Errors" in the left Nav. A list of urls and response codes will appear at the bottom of the page

• "Repair" the broken links by using a 301 redirect

@ChuckPrice518


Inbound Link BuildingStep One: Assess the current situation:

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Optimize Existing Links

Export Your Links

Separate the <a>noText<a> back links

Sort by Rank

Reach out to Webmasters where links appear on high value pages and ask for A/T if appropriate

@ChuckPrice518


Turning Citations into Links

Look for urls that mention your brand & brand variations but are not linking to you.

@ChuckPrice518


Make Social Sharing Easy

• Add social sharing tools to your blog posts

• It's easy with plugins like Digg Digg

• As social signals continue to gain influence in the ranking algo, you NEED to be doing this

@ChuckPrice518


Remember your ABC's

• In Sales, ABC = Always be closing ~ in other words you have to ask for the sale

• The equivalent in Social Media is asking for the share. Adding this call to action at the end of a blog post will boost your social sharing

• Make it easy to share – social sharing plugins are a beautiful thing.

@ChuckPrice518


Automatic Attribution

• Use a copy detection and attribution service like www.tynt.com or a script such as the ones created by Adam Dimech: http://bit.ly/KcPsT0

• According to Tynt, this automatic attribution link can drive up to 40% more visits to a page.

• Plus you get a relevant, non-anchor link.

@ChuckPrice518


[email protected]: @chuckprice518www.measurableseo.com

@ChuckPrice518

See this deck at: www.measurableseo.com/enterprise-link-building

mailto:[email protected]

mailto:[email protected]

Enterprise Link Building

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