LINK BUILDING

Concepts• What is Link Building?• Link Building Analysis• Why we have do Link Building for

a site?• Best Practices for Building Links• Simple Methods of Link Building• Quality of Links• What is Link Popularity?• Link Building Strategy

What is Link Building?

Link building is the process of creating inbound links to your website. This can be as simple as reciprocal links, links from online articles, newsletters, directories and more.

LINK BUILDING ANALYSIS :

There are 3 ways to get the links

• One way Linking

• Two way Linking

• Three way Linking

One way Linking

• The web master can get links from the sites which is having higher page rank.

• Sources :

A. Filling the forms

B. Email Request

C. Search Engine and Directory Submissions

Two way Linking

• The two way linking is better to for any web master to get listings and good conversion rate. But for this you need to provide a link in order to get the listings from the sites.

• Webmaster need to consider the following factors:-

A. Page rank ( Equal or above)

B. Content should be matched

C. Appropriate Category

Three way Linking

• This is also useful linking but only some sites will accept this type linking, but web master can get more than one link. For this you need to provide link (one) to that sites.

Email Request

It the best way of doing link building. By email a web master drops a brief information to the owner of the site for linking. If he accept the request the web master can get a link from that side.

Why we have do Link Building for a site?

• Improve Page Rank over time

• Increases targeted web site traffic

• Deep Indexing

• Increases the search engine ranking of your web site

• Improve your visibility in the search engines.

• Cost effective online marketing

Best Practices for Building Links

• Include proper anchor text in links pointing to your site

• Double-check that the page linking to you is spider able

• Don't give up after one attempt. Be tenacious! Be creative!

• Look at who is linking to your competitors • Think about lasting links. Would search engines

want to give value to your link? (Come on, be honest now...)

• Keep track of your efforts!

Simple Methods of Link Building

• Set a goal.

• Make sure your site is worth a link.

• Determine the type of sites you want to trade links with.

• Prepare for contact.

Quality of Links

• Suitability of content is a primary factor, because it will bring more traffic to your site and it will boost page rank as well as link popularity.

• Links should be clearly visible i.e the tile and the description of a particular web site.

• Links should be permanent in nature .• The website should perform well on Google.• The page on which the links will sit should not be too

far from the home page.• The website should be able to drive appropriate traffic• The links must be visible to the search engines.• Identify the sites which contains Listed) the

competitors sites.

Looking for Links

What is link Popularity?

• Link popularity is a general representation of the total number of web pages which link to a website (or individual web page).

Link building can be of two classified forms

• Inbound linking: Building of links within the website i.e. inclusions of various links on different pages irrespective of relevancy. These types of links are also, known as Reciprocal links.

• Outbound linking: At times, in order to increase the popularity of the website under the circumstances of mutual understanding websites exchange links thus, leading to higher ranks in the search engines. This exchange of links can also be done on the payment basis. This exchange of links with other sites is often known as Outbound linking.

Link Building

ContentDistribution

Affiliates

BlogsPartners/Vendors

Online PR

Directory Listings

“Link Bait”

Your Site

What is Link Baiting?

• Link baiting is an SEO term used to describe content created to generate links. The idea is that you create something of interest that people will respond to.

• Examples of link bait include: lists, interviews, special reports, free tools, contests, controversy, compilations, contradictions,humour, and more…

Blogs

• Blogs can be a handy tool to get your site ranked higher if you are dedicated to frequently posting on topic.

What is Page Rank?

• Page Rank is a link analysis that assigns a numerical weight to each page. It is Google’s weighting of the importance of the page.

Link Building Strategy• A linking strategy is a methodology that builds appropriate inbound

links to your site and helps you achieve your overall business objectives

• "Creating an effective linking strategy should be an important part of any online marketing plan"

• Link building in itself is not enough - you must generate quality inbound links. There is no magic trick to this - it demands hard, systematic work - but the rewards can be well worth the effort.

• The basic principle is to create good content, link to great content and great content will link to you.

Value of Building Links

• People click on them!

• Branding, generates traffic for the site.

• And, of course, SEO