Growth Hacking for Startups

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    29-Jul-2015
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Transcript of Growth Hacking for Startups

1. Growth Hacking for Startups Ciprian Borodescu, CEO Appticles.com 2. Play by their rules and you wont stand a chance 3. 1M 2M 12M The first growth hack in history July, 1996 November, 1997July, 1997 4. AirBnB & Craiglist 5. Fake landing pages 6. We have millions of page views Our plugin/theme has been downloaded 700,000 times Weve reached 100,000 likes 10,000 users subscribed to our mailing list 7. vanity metrics actionable metrics 8. AUDITABLE ACTIONABLE ACCESSIBLE Metrics should be 9. We have 10,000 subscribers on our mailing list 45% of our subscribers have never opened an e-mail vs. 10. Pirate Metrics http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version 11. Direct Social E-mail SEO Affiliates 12. Happy 1st visit Signed up Subscribed to newsletter 13. 3+ visits in the first weeks Signed up user that returns Subscriber that frequently opens e-mails 14. 1 2 3 4 5 6 7 8 9 100% 78% 74% 72% 69% 68% 65% 63% 61% % Active in months after signup 15. What would be the impact on the retention rate if we introduce a new feature: ? 16. 1 2 3 4 5 6 7 8 9 JAN 100% 78% 74% 72% 69% 68% 65% 63% 61% FEB 100% 85% 81% 77% 75% 74% 71% 67% MAR 100% 87% 82% 79% 78% 75% 73% APR 100% 90% 85% 81% 77% 75% MAY 100% 92% 87% 85% 80% JUN 100% 94% 85% 83% JUL 100% 95% 84% AUG 100% 93% % Active in months after signup Signups 78% of the users that signed up in March were still active in their 5th month (July) Cohort Analysis 17. What would be the impact on the retention rate if we introduce a new feature: ? none 18. Purchased your product Paid for your premium service Clicked on Ads 19. Share Tweet Forward e-mail 20. Pirate metrics dashboard Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Acquisition Unique visitors 1,000 985 907 1,025 1,500 Activation New signups 75 73 65 70 85 Visitors - Signups Conversion (%) 7.50% 7.41% 7.17% 6.83% 5.67% Revenue Paying users 3 5 1 6 9 % 4.00% 6.85% 1.54% 8.57% 10.59% Referrals E-mail 0 0 1 0 1 Facebook 3 0 0 2 3 Twitter 1 2 0 2 5 21. Tools 22. A/B test everything Channels with high volume, high conversion & low cost Focus on max. 2 KPIs at once Best Practice 23. Resources https://growthhackers.com/ 24. Thank you! ciprian@appticles.com Questions? @cborodescu