Growth Hacking-Where to start- Startups

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    22-Jan-2018
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Transcript of Growth Hacking-Where to start- Startups

  1. 1. hackabu Growth Hacking Where To Start? Tamir Israely
  2. 2. 1. What is Growth Hacking 2. 50/50 Rule 3. Your Customers 4. Your Business 5. 20 Acquisition Channels 6. Questions 7. Networking Agenda
  3. 3. What is Growth Hacking? ? Growth Hacking Marketing Magic Guerilla marketing Zero budget One time fix Secret formula Prescription
  4. 4. hackabu Growth Hacking = Marketing experiments
  5. 5. hackabu
  6. 6. hackabu ONE Trick ... Tip ... Hack ...
  7. 7. hackabu
  8. 8. hackabu process instead of tactics
  9. 9. hackabu
  10. 10. What works for other will not necessarily work for you Your Product is different Your Audience is different You business model is different Your customer journey is different = YOUR BUSINESS IS DIFFERENT! Why?
  11. 11. Spend 50% of your time on product development and 50% on marketing Marketo- Marketing automation tool (SEO & Blog) 50/50 Rule
  12. 12. hackabu Where To Start?????
  13. 13. Buyer Personas Different segments B2B& B2C Be considered in every taskMy customers
  14. 14. Buyer Personas What motivates them? Is it money? Knowledge? Popularity? Income Problems Where are they spending their time? Online? Offline? Where exactly? Their traits Relevant to your business Small details: name, age, location, language etc. My customers
  15. 15. The North Star Metric One metric that all the team is aimed to improve and grow Easy to measure Business growth indication Focus Airbnb- #Nights booked Facebook- #Active users My business
  16. 16. Set up your growth goals Break down your big goals Find KPIs that correlate with the goals Lets say I have an e-commerce, and I want to reach 30,000 MR My current conversion rate My current traffic My average sale My business
  17. 17. My Current Monthly Revenue: 10,000$ My Current CR:1.5% Cart Abandonment rate: 70% My Current UV/month: 20k My Current Avg.Sale: 30$ Recurring, referrals, ????? My business
  18. 18. Move The needle Things you can do to improve those KPI ICE Score Experiments backlog My business
  19. 19. 1. Targeting Blogs 2. Viral Marketing 3. SEO 4. SEM 5. Social & Display Ads 6. Email Marketing 7. Partnership 8. PR 9. Unconventional PR 10. Offline Ads Acquisition channels 11. Sales 12. Existing Platform / Seeding 13. Tradeshows 14. Speaking Engagements 15. Community Building 16. Sales 17. Affiliate Program 18. Engineering As Marketing 19. Content Marketing 20. Snail Mail
  20. 20. Targeting Blogs Find blogs in your niche Offer them to write a guest post Everyone is looking for content Link Sharing Communities
  21. 21. Viral Marketing Creating a viral loop Every user invites at least 1 user Hard to sustain Built within the product or incentive based
  22. 22. SEO Shifting to user experience Write content that deserves to be #1 for a keyword Meta description Takes time for a new website
  23. 23. SEM / SEA Calculate your maximum cpc before you start HOW MANY PEOPLE DO I NEED TO SEND TO MY WEBSITE TO GET ONE CONVERSION? HOW MUCH ONE CONVERSION WORTH TO ME? DIVIDE IT BY THE NUMBER OF PEOPLE AND YOU HAVE YOUR MAXIMUM CPC. Competition
  24. 24. Social and Display Ads Display Ads usually work best on specific type of audience that is less tech savvy Remarketing- Do It!!!! Facebook Ads- Amazing targeting options, Work with small audiences.
  25. 25. Email Marketing Existing Date base Great for retention too Cold Emails VS. Growing your email list Personal Email Call to action
  26. 26. Partnership Find Companies that can benefit from your product/service Same Target audience but not direct competition
  27. 27. Contact Reporters in your niche Write the story beforehand Start with small and local publications Trust Me, Im Lying- A Must read! PR
  28. 28. Publicity stunt: Customer appreciation Unconvent - ional PR
  29. 29. Billboards Not a lot of startup use it Caf Flyers Airports Hard to measure- use different phone numbers for tracking and different URL Offline Ads
  30. 30. Find platforms that that target your target audience Q& A websites Great search Traffic Existing Platform and Seeding
  31. 31. Tradeshows Found a partnership that lead to 20k sales from 1 event only.
  32. 32. Offline events& Speaking engagements Meetups Hosting or Participating Industry events Speak directly to your target audience
  33. 33. Community Building Strengthen customer relationship Updated content Dedicated users bring new customers
  34. 34. Affiliate Marketing Find People that have audiences Pay Them for referral Affiliate Networks
  35. 35. Engineering as marketing Create something that your target audience can benefit from
  36. 36. Content marketing Create content for your niche and not your customer Content calendar DISTRIBUTION!
  37. 37. Envelops Higher open rate than emails Purchase a mail list Snail mail
  38. 38. Go back to the buyer personal and check all the channels. Then, think about 1 idea for each channel (bias). Duration (30-90 days) Measure against your goals & Milestones Bullseye Framework
  39. 39. Questions????