@alimirza2k

Social Media Marketing& Growth hacking

For Startups

@alimirza2k

Social Media For Startups

1 - What is Social Media ?2 - Why use Social Media ? 3 - Is Social Media the future or just BS ? 4 - Startups and social media 5 - Simple social media plan for early traction6 - Finding & building relationships with news journalists (Real life examples) 7 - 20min per day social media management 8 - Growth hacking for startups

@alimirza2k

1 - What is Social Media ?- Its Facebook, Twitter, Pinterest & LinkedIn - Media for social interaction- Real time communication - Digital interaction between people- Platforms for engagement and networking

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2 – Why use Social Media ?

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2 – Why use Social Media ?THEN

NOW

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3 - Is Social Media the future ?

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3 - Is Social Media the future ?Quick Social media Survey

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3 - Is Social Media the future ? Why do people use SM anyways ?

Social Media Is Making Us Lazy ……Do you think this TREND will stop ?

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4 – Startups & Social MediaWhy should startups use SM?

- That’s where people are (Our potential users) - Already talking about the problems we want to solve- 2 way communication (TV / Radio is 1 way) - Real time communication

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4 – Startups & Social Media The Ultimate Challenge

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4 – Startups & Social Media The Solution – Do what you do in REAL LIFE

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BUT HOW …………………….. ?

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5 - How to create a Social Media Plan ?

WHAT – is your business about ?

WHO – is your target audience ?

WHERE – is your target audience on social media ?

HOW - to connect / engage with the target audience ? OR (What to post / tweet / share)

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BEST Practices for Early Traction

- START - BE CONSISTENT (magic) - USE VISUALS (Photos & Videos) - START with 1 or 2 channels - BUILD TRUST - Follow 80/20 rule - Focus on THEM- Be human - Talk about benefits (not features)

- BUILD RELATIONSHIPS (esp. with news journalists)- Practice social listening - Help first & then ask

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Content Ideas For Startups (What to post)

- Share your WHY- Talk about your team- Show off your product / MVP - Post about relevant events - Share your milestones - Talk about the community - Share industry news

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6 - Finding + building relationships with relevant news journalists

1 – Local events • “RUN” into them and exchange business card • Only pitch after they remember your name/startup

2 – Set up Google Alerts • See who is talking about your niche • Get daily updates & comment on their articles

3 – Use Twitter lists • Add journalists & baggers in a twitter list • Engage on consistent basis

Example 1 – Local + Personal relationships

Example 2 – Google alert WIN

Step 1 – Google alerts on right keywrodsStep 2 – Email the blogger / JournalistStep 3 -

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7 - 20min per day social media management

1 - Update social media channels (5min) • Use FREE tools like Hootsuite Or Buffer

2 - Listen + engage with relevant conversations (5min)• Likes, Shares, RT & Comments

3 - Build relationships with news journalists (10min)• Reply + ReTweet • Comment on their relevant articles

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8 – Simple Growth Hacks for startups

Growth + Hacking

Growing Increasing Going up

Being tactical Tracking Experimenting

Growth hacking = Planned experiments with specific goal

@alimirza2k

Homework before Growth Hacking

1 – Make sure you install analytics (Google Analytics)2 – Have a “coming soon page”3 – Email capture box (list building) 4 – Mobile friendly 5 – Branding 6 – Contacts us OR Email us page

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Growth Hack Experiment (Lets get press coverage)

Steps Details

Hypothesis If we submit our startup to RIGHT blogs, they will cover us

Platform(s) Startup publications + blogs

Resource Myself

How long 2 week

How to measure Press article

Pass / Fail 2 articles

Process Submit our URL to startup blogs + publications- Startup list - Beta list - Submit.co has 100s of directories

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Dark Truths About Social Media

- Pay to play - FREE ONLY to start - Requires hard work & time - No short cuts

Social media is NOT optional

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Home Work - Lets Start TODAY!!!- Embrace social media - Create at least 1 or 2 social media channels - Create a simple content plan - Integrate social media into your startup- Start sharing / posting / tweeting - Believe & tell others that you are the BEST !!!

@alimirza2k

Ali Mirza

ali@iSocialYou.comwww.iSocialYou.com