Email: The Best Growth Hacking Weapon for Startups

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Transcript of Email: The Best Growth Hacking Weapon for Startups

  • Email: The Best Growth Hacking Weapon for Startups

    Startup Camp Berlin 2015Judy Boniface - CMO of Mailjet

    @mailjet

    @judymailjet

  • ABOUT MAILJET

    Email service provider

    Web app and RESTful APIs

    for Marketers and Developers

    30.000 customers in 150+ countries

    1 billion emails per month

  • How do I make the most of my marketing budget?

  • Which communication channels

    should I invest in?

  • How do I start developing customer loyalty

    from Day 1?

  • Email

  • Everyone Uses Email

  • 0.9 billion

    1.3 billion

    3.3billion

    Sources: http://www.businessinsider.com/number-of-users-who-abandon-twitter-2014-2?IR=Thttp://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/http://www.radicati.com/wp/wp-content/uploads/2012/04/Email-Statistics-Report-2012-2016-Executive-Summary.pdf

    # Email acct > # (FB + Twitter) acct

  • Email is Cost efficient

  • Email CPC x 1000 = Social Media CPC

    0.00025 / email

    0.26 / click 0.29 / click

    Sources: http://www.adweek.com/socialtimes/twitter-promoted-tweet-study/500774http://e27.co/what-is-the-average-ctr-cpc-cpm-of-facebook-ads-20150121/

  • Email = Highest ROI

  • Email = best digital channel for ROI

    1200%

    2000%

    3400%

    Source: http://printinthemix.com/Fastfacts/Show/414

  • Email = weapon formass personalization

  • Personalized communication wins customer loyalty

    One-to-one communication channel with customers

    Use data to create a personal experience

    Best tool to control customer journey from beginning to end

  • Tips for growth hacking

    with email

  • Build your contact list

  • Building contact list = farming

  • Find the right seeds (contacts)

  • Ask new customers to opt-in for your mailing list

    Ask user to Opt-In during service / product registration

    Clearly identifying what the user is signing up for!

  • Capture leads from EVERYWHERE

    Asking user to Opt-In to mailing list

  • Communicate regularly with your customers via newsletter

    Description on what user is signing up for

    Alternate call-to-actions to help segment data

  • 1. Build your contact list

    Get rid of weeds (inactive contacts)

  • Respect subscription preference

    Offer to adjust email frequency upon unsubscription request

  • A purchased list contains spam trap and hurt your deliverability!

  • Provide quality fertilizer (content)

  • Content marketing is a LONG TERM

    RELATIONSHIP.

    Not a ONE NIGHT STAND.

  • Shape Customer Journey with Triggered Email

    Welcome emailGetting started email

    Status email

    Re-engage

    ment email

    Win back email

  • Use customer information to trigger personalized email

    Collect the right information about your

    customers: name location gender ...

    Respond to the behavior and usage of

    your customers: open/click rate open/click time ...

  • Welcome email - Dropbox

    Branded design

    Help to get started

    Incentive to share

  • Getting started email - Twitter

    Next steps to take

    Call to action

  • Localized content - Vamos

    Localized segment

    Personalized greeting

    Localized recommendations

  • Subject Line personalization

    Content personalization

    Content based on previous

    engagement with service

    Status email - Netflix

    Call to action

  • Re-engagement email - Fitbay

    Call to action

    Highlight activity

  • Win-back email - Eventbrite

    We miss you

    Why you should

    come backClear call to action

  • Q&A

  • Take-off with Mailjet

    @mailjet

    More email tips and guides atwww.mailjet.com/blog