Marketing ShizzleJan/Feb 2013

#wavetrip

What we want

Top Bad Hotel sales

Get some buzz around the game

ProblemGet discovered on the App Store is a mess

How we fix it

*Inbound marketing, creating content that educates/entertain people. Those people then become more exposed to the idea, creating a sense of familiarity, likability and trust

Generating organic traffic*

Leading people to the landing pageCreating great content

Seeding the game to influential websites

Before Launch

Videos3 videos based on familiar situation where Wavelit

appears to the actor while playing the game

Microsite

?Design to be decided

Small tweaks to the Wave Trip page to make it look more in line with the campaign

https://tapstream.com free for 45 days

Set up a tracking system to judge effectiveness

Tracking system

Send out beta codes to influential websites and bloggers

Beta seeding

Try to reach a different crowd seeding the gameto big tech/gadgets blogs and magazines

Beta seeding

Create a Wavelit print-out, ask people to share pictures with it in common situations and give away codes to

the best ones

Beta giveaways

After Launch

“Gameplay” videoA funny “Gameplay” video showing people reaction instead of the actual game to create more excitement

Prizes giveawaysTo reward the best scores/levels shared via

Twitter/Facebook/Instagram*

Social Media PresenceProduce a series of images with

the character in funny situations (paper foldable Wavelit?), to release regular-

ly on Facebook/Twitter/Instagram

Timescale

week 1

week 2

week 3

week 4

week 5

Future Ideas

More content

New prize competition

Create more videos using wavelit costume (wavelit running no stop)

Measure effectiveness

Number of views on YT (at least 20k in total)

Number of sales (10k target)