Adult Swim | UK Launch Campaign Proposal

brief •  raise awareness about the launch

of adult swim in the UK

•  targeting primarily 18 – 34 year-old males

•  Exposure likely on Spotify video

© 2015 Scoopshot 2 © 2015 Scoopshot 2

[aesthetically experimental, transgressive, improvised, surreal, absurd]

tapping the crowd 1.  Tasks

2.  Scoopshot PRO

3.  Scoopshot Film

4.  The digital tech to tap the crowd

tasks Crowdsource content from 600k + registered global

users

pro 1,700 professional and

freelance photographers

film 2,000 Filmmakers in 40

countries

tech state of the art

crowdsourcing technology

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[as] quick filmfest

the quick filmfest Rent a location near the Comic Con event, book 5+ actors, invite our 5 best film crews and do a "live competition" for the best adult swim promo film, featuring themes or characters of popular AS shows. A hackathon-type event in filmmaking. Crews compete for 24h and present their films (from animation, stop-motion to live action) at a screening event in the evening. A 6th crew produces a behind the scenes short doc.


quick-filmfest: a 24h task rationale: Celebrating the quick film format. Geeky, crazy, unpredictable content, great PR value, lots of buzz.

message: be part of crazy content and new formats.

options: let social followers dictate the storyline, or have them throw in additional specs half way through. Works as a standalone project or as part of a dedicated fringe event.

budget range: £30 – 40k including rewards, excl. event management and location hire.

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production: crews compete for 24 hours and on location to produce the best SA themed film (animation, stop-motion, live action) Winning film to win reward and to be aired on the network.

#asqff: a buzz machine

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Social followers or SS crowd suggest themes,

characters and storylines

Write, shoot and edit

Delivery, on site

screening

Film crew application, vetting

Video documentation or live coverage Online voting, rewards so

cial

ev

ent

Spreading the word, promote the event PR

Film crew

briefing

Post-event recap

[bumper challenge]

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bumper challenge Create relevance for the local audience by producing short UK themed [as] promo films and bumpers.

Scoopshot filmmakers, editors and motion designers upload their suggestions within given creative themes to our platform. Best 3 win a reward.


3 themes Invasion Taking the piss and other ways to be confused by British culture; Space Ghost drinks British ale

Combat Aqua teen hunger force vs one direction, [as] vs british festival goers on drugs, [as] vs chavs, [as] vs the Royals etc.

Destruction Destruction of popular British cultural themes, e.g. East Enders reference

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bumper challenge rationale: online film competition to create hilarious, localized [as] bumpers and promo shorts that resonate with the UK audience.

key message: welcome to the UK, adult swim

options: Scoopshot crowd or [as] followers suggest popular UK culture themes that filmmakers and motion designers have to reference.

budget range: £30 – 40k for 30+ videos.


production: film competition open to the public with incentivizing reward or a concept pitch where Scoopshot Film directors pitch for production budget.

crowd control


unleash the bots Conscious AI is the theme of 2015. Meanwhile, scientists are making progress with force-remote-controlling humans beings1.

We equip [as] characters with smartphones and the Periscope app so that the public can force-control and direct the characters through the city or around an event venue. 1) wired.com/2015/04/scientists-using-electrodes-remote-control-people/


swimbots: social probes rationale: seemingly random [as] attitude in public space intervenes in people’s everyday lives and causes grotesque situations in the city.

message: [as] invades the UK.

options: single bot or multiple bots chasing one another (e.g. team pretty face vs team robot chicken).

budget range: £30 – 40k incl. campaign microsite


•  Your Pretty Face Going to Hell Bot •  Space Ghost Bot •  Rick and Morty Bots •  Black Jesus Bot

swimbots: execution (blindfold and) equip [as] characters with the Periscope live streaming app. Social followers direct the characters around the city. Call-to-action on the swimbot’s rear side. Microsite aggregates hash-tagged content. A local Scoopshot Film crew follows the bots and documents the scene from a third perspective.

15 © 2015 Scoopshot

thanks sam barrett senior account director [email protected] raphael faeh creative lead [email protected]


Adult Swim | UK Launch Campaign Proposal

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