VW Bulli Bus Campaign Launch

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  • date post

    05-Dec-2014
  • Category

    Sports

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A presentation I gave for my Strategic Creative Development class as a launch campaign for the VW Bulli Bus. Emphasis in this project was on developing a Big Idea that could transcend a simple campaign lifespan.

Transcript of VW Bulli Bus Campaign Launch

  • 1. VWBulliBus
  • 2. TargetAudience
  • 3. TheHotMamas Playful Trendy Standsout Bold Condent Trailblazer Driven Involved SocialLoyal Independent EnergeBc Community Centered Loving Busy Familyoriented Responsible
  • 4. Insights
  • 5. Themomeverywomanwantstobe. WhenIgrowup, Illletmykidseat candyallday!
  • 6. Strategy
  • 7. AdverBsingwilltelltheHotMamasthattheVWBulliBuswillbringouttheirinnerBOLD.
  • 8. ObjecBves Newscoverage Createawareness Buzz Wordofmouth Engagementwithsocialmedia BuildaBulliBuscommunity Inspirethetargetaudience
  • 9. Community
  • 10. CreaBveIdeasandExecuBons
  • 11. #momsgonewildLaunch NewYorkCity Atlanta Boston SanFrancisco Chicago Dallas
  • 12. Outdoor InlocaBonsthatbusymomsfrequent Grocerystores Gyms Publicparksorplaygrounds ExperienBal NontradiBonal Goal:Highlevelsofengagement
  • 13. OutdoorExample:ShoppingCart SideView AerialView FrontView
  • 14. App P.S. Freyaisthe Norse Goddessand Warrior Queenof Love,FerBlity, SexualDesire
  • 15. CollaboraBve ShowUsYourBoldContestStep1:SubmitAudiBonVideo Step2:VoteforyourFavorite
  • 16. Step3:RoadTrip
  • 17. Step4:FollowandSupportyourTeam Step5:
  • 18. SampleShowUsYourBold AudiBonVideo