Pr campaign of newspaper launch
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Transcript of Pr campaign of newspaper launch
COMPETITORS
Economic Times
Financial express
Business Standard
Financial Chronicle
Business Line
InvestmentToday
To set world class standard in the newspaper industry through providing a diverse range of high quality news of daily economic affairs.
Mission -
To set world class standard in the newspaper industry through providing a diverse range of high quality news of daily economic affairs.
Current Market Situation
Investment Today is a newspaper that is going to be introduced in the Business Market of Indian Cities.
We are focusing to all levels of Business people.
Specially for investors, Proprietors, Shareholders, Business men, Vendors, etc.
Target Audience Investors Proprietors Shareholders Business men Vendors Middle class people Employees Public and private sector Other business associations
To provide fair and accurate news of the economic situation.
Higher Circulation that leads to high sales.
To face strong competitors.
OBJECTIVES OF INVESTMENT TODAY
Experienced professionals, market & economic experts articles
Quality news Targeted to all business class people Reasonable price Good Research and development
department
New in newspaper industry (introductory stage)
poor distribution network strong competitors limited experience of customers
Increase the distribution network
Market is very big and attractive Takeover of the distribution Growing focus on e- paper and
social media
Existing competitors Economic instability
Newspaper geographic location
Investment today is available in different metro cities like :Mumbai
Delhi Kolkata
BangaloreChennai
HyderabadAhmadabad
Investment today will be available in different metro cities
Objective/ Goals
To reach target audienceTo create market positionTo create an image of our newspaper in the consumers mind as compared to competitors newspaper
Target audience for PR strategy
Shareholders or Investors Employees Suppliers DistributorsConsumers/Reader Mass Media
Government Financial Institutions Advertiser Social media
1. Front page2. Politics Today3. Politics Today4. Brands Economy5. City Today6. City Today7. Business Today8. Career in Business9. IT Finance10. Eye on World11. Editor’s View12. IT Ideas for investment13. IT Classifieds14. Sports
News Paper review
Budget less than 5,00,000
Activity Estimate coast• Research 65,000• Hire expert economist 1,00,000(to write blog, article on Social media)• Press release 35,000• Press conference 60,000 • Mobile application 75,000• Gifts or presents 1,00,000(to get attention of advertiser and journalist, reporters)
60 to 90 Days before Launch
Creating twitter and Facebook page and website – to promote our newspaperSet up a basic pre-launch web page – with a simple sign up form to collect contact information from people interested in readingour newspaper, using either a service like LaunchRock or the VerticalResponse opt-inform.Creating Blogs on various portals
30 to 60 Days before LaunchStart writing content for our launch site to attract the search engines, as well as new visitors.Content should use keywords that customers will use when looking for a newspaper. Post links to the articles we write to our social networks and continue to drive signups to our email form and gain more social followers.Keep building a pre-launch audience that’s invested in our product before it even hits the shelves.Meet with software developers creating successful applications
5 to 30 Days before Launch
Start writing and maintaining blogsPosting articles on various sitesWring pitch notes to various reporters, journalist, bloggers, expertise and professionals to write about out newspaper on their blogs and sitesPosting on social networking sitesWriting press release and newsletters To get advertisers for publishing their ads in newspaper
Day of launchSend an email out the night before to the people who signed up through our pre-release site so that they can be the first to get access to our newspaperOn the day of the release, send out another email and post links to the page hosting or selling our product across all of our social channels. Encourage the people who signed up for our pre-launch site to share the news with their networks, perhaps even providing some kind of an incentive such as a discount or a special subscription designed just for that group.
Monitoring/feedbackConduct an online survey:•Attach with E-paper online surveys thatis SurveyMonkey.com
Create an online E-paper community page:• creating customer communities on the Web, on Facebook, via mobile devices and within widgets that can be embedded anywhereUse a hosted feedback forum:•UserVoice's simple hosted forums and widgets allow customers to submit and vote on ideas for the newspapers, which can then be turned into a prioritized list of feedback.
•UserVoice is also available for your Facebook Page; for example, Ubank is using UserVoice's Facebook app to listen to their customers and actively respond to and engage with these users Ask for feedback on Facebook and Twitter as well on blog:•as posting a question or poll on your Facebook Wall or via Twitter or blog— can use this approach to get fast insights into new newspaper , new branding or even new locations or lines of business