Coca-Cola Freestyle Canadian Launch Campaign

Click here to load reader

  • date post

    05-Dec-2014
  • Category

    Business

  • view

    613
  • download

    2

Embed Size (px)

description

Final Project for COMM122: Marketing II - Coca-Cola Freestyle Canadian Launch Campaign (Nov. 29, 2009)

Transcript of Coca-Cola Freestyle Canadian Launch Campaign

  • 1. Canadian Launch Campaign
  • 2. Margaret Lu Angel Tse Lydia Wu Caleb Homewood Alice Meng
  • 3. Television Online On-siteCampaign Target c Market c Promotion Mix c Implementation
  • 4. 13 to 35 yr. olds cCampaign Target Market c Promotion Mix c Implementation
  • 5. cCampaign Target c Market Promotional Mix c Implementation
  • 6. How Will Choose? cCampaign Target c Market Promotional Mix c Implementation
  • 7. cCampaign Target c Market Promotional Mix c Implementation
  • 8. Mar Apr May Jun Jul Aug Sept Oct Nov Dec JanOnline Nation-Wide (Continuous)TV Kitchener-Waterloo Beta Test Golden Horseshoe Western Canada Quebec & Maritime ProvincesOn-site Kitchener-Waterloo Beta Test Golden Horseshoe Western Canada Quebec & Maritime ProvincesProduct Launch Kitchener-Waterloo Beta Test Golden Horseshoe Western Canada Quebec & Maritime Provinces c Campaign Target c Market c Promotion Mix Implementation
  • 9. How will YOU choose?