Coca-Cola Freestyle Canadian Launch Campaign
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Canadian Launch Campaign
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Final Project for COMM122: Marketing II - Coca-Cola Freestyle Canadian Launch Campaign (Nov. 29, 2009)
Transcript of Coca-Cola Freestyle Canadian Launch Campaign
Canadian Launch Campaign
The Team
Angel Tse Alice MengCaleb Homewood
Lydia WuMargaret Lu
Canadian Launch Campaign
Canadian Launch Campaign
cCampaign c cTarget Market Promotion Mix Implementation
•Television
•Online
•On-site
c
Target Market
13 to 35 yr. olds
cCampaign cTarget Market Promotion Mix Implementation
3-Pronged Promotional Mix
c
TV
cCampaign cTarget Market Promotional Mix Implementation
c
Online
cCampaign cTarget Market ImplementationPromotional Mix
How Will
Choose?
c
On-site
cCampaign cTarget Market ImplementationPromotional Mix
Implementation Timeline
c c
Implementation
cCampaign Target Market Promotion Mix Implementation
Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan
Online Nation-Wide (Continuous)
TV Kitchener-Waterloo Beta Test
Golden Horseshoe
Western Canada
Quebec & Maritime Provinces
On-site Kitchener-Waterloo Beta Test
Golden Horseshoe
Western Canada
Quebec & Maritime Provinces
Product Launch Kitchener-Waterloo Beta Test
Golden Horseshoe
Western Canada
Quebec & Maritime Provinces
How will YOU choose?
