Alliance Media Campaign Launch

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On Tuesday, Jan. 5, 2011, the Alliance hosted a webinar to kick off this month's media campaign around an upcoming Alliance report. Alliance staff members Amanda Krusemark, Pete Witte, and Catherine An were panelists on the webinar to go over the report's findings, advocacy opportunities, and strategies to pitch the report to local, state, and national media.

Transcript of Alliance Media Campaign Launch

  • Media Campaign Launch:The State of Homelessness in AmericaJanuary 5, 2011

  • Introductory LogisticsLines are muted to facilitate this call.Submit Questions!

    If you have questions during the webinar, submit them in the question box on your control panel. We will answer as many as possible at the end of the webinar.A recording of the webinar will be posted online this week.

  • AgendaIntroductionReport: Overview and Major FindingsMedia: Key Messages and Suggested StrategiesQuestions

  • State of Homelessnessin AmericaA Research Report on Homelessness

  • State of Homelessness webinarContentsHomeless countsEconomic indicatorsDemographic driversMajor findingsOther findingsNotes on data analysis

  • Homeless countsOverall homeless populationChronic populationPeople in familiesUnsheltered population

  • Economic indicatorsSevere housing cost burdened householdsUnemployed peopleIncome of working poor peopleForeclosed properties

  • Demographic driversDoubled up populationPeople discharged from prisonYoung adults aged out of foster careUninsured population

  • Major findingsHomeless countsOverall homelessness up 3 percentFamily homelessness up 4 percentChronic homeless change was stagnant4 out of 10 people were unsheltered

  • Major findings, continuedEconomic indicators72 percent of poor households are severely housing cost burdenedUnemployment increased by 60 percentIncome of working poor people decreased by 2 percentForeclosures increased by over 20 percent

  • Major findings, continuedDemographic driversOdds of experiencing homelessnessAll of U.S. = 1 in 200In poverty = 1 in 25Veteran = 1 in 10Doubled up person= 1 in 10Discharged prisoner= 1 in 11Aged out of foster care= 1 in 6Doubled up increased by 12 percent

  • Other findingsExamination of places where multiple risk factors exist for worsening homelessness

  • Notes on data analysisChanges are 2008 to 2009Veterans and youth countsData sourcesData adjustments were necessary (see Appendix)Our numbers differ from HUDs AHAR

  • Questions and answers?

  • OpportunitiesHomelessness CountsEconomic IndicatorsUnemploymentForeclosureReal incomeSevere housing cost burdenDemographic DriversDoubling upAging out of foster careRelease from incarcerationUninsurance

  • Talking PointsMaximize the impact and efficacy of federal resources by targeting strategically and implementing proven strategies.Bolster ongoing local plans to end homelessness by turning the goals and strategies of the federal plan into implementable programs and policies.Prevent homelessness before it starts by building the proper interventions into our state institutions, including jails and foster care programs.As states face further budget cuts and need among people experiencing homelessness rises, funding for key federal programs will become ever more critical.

  • StrategiesLetters to the editorEasier to get published150 words or lessOp-ed submissionsHarder to get publishedBetween 250 500 wordsPitch emails/phone calls to reporters Follow up

  • Tip: Do Your Homework!READ the paper: get a sense of what they cover and who their readership is.Identify the reporters that cover homelessness, poverty, and social issues they are most likely to take your call seriously.Find instructions for letters/editorials online (or call the paper).Follow those instructions - make sure to STICK to those parameters no exceptions! Follow up!

  • More TipsBe localBe specificBe briefBe relevantBe actionable

  • EmbargoedOur report is embargoed until Wednesday, Jan. 12.

    You will receive the report on Monday, Jan. 10.

  • Next StepsJanuary 5: Sample materials sent via emailJanuary 10: Embargoed copy of the report sent via emailJanuary 12: Official, public release of the report

    Questions? Contact Amanda