Servicios, Soluciones, Outsourcingwww.netsenser.com - Pitch

Quienes Somos?

es una empresa de Consultoría, Servicios de Tecnología y Outsourcing.  

Nuestro equipo combina experiencia y capacidad en diversos mercados verticales y funciones de negocio.

Too often people think “social media monitoring” and “social media engagement” are the same thing, or at least should be done by the same person. They should be treated as two separate tasks. Monitoring consists of:• Surveying the social media landscape• Analyzing the data• Reporting the results back to the

campaign

Steve Kleine : E-Politics Consultant

01. Introduction.

02. Project Definition.Project Name: Netsenser Analytics

Description: Internet and Social Networks Analytics focused on Political Campaigns and Social Government Administration.

Concept: Big Data Internet Analytics

03.

Market Need.Where is the pain? Political campaigns like any social movilization is now attached to digital media. Who is truly watching?

Market Problem: There is a lot of information on the web and a lot of analytics tools focused on corporate marketing. No consolidated solution for political campaigns + government social management.

How will Netsenser solve it? • Big Data recording, categorization

and analysis.• Benchmark and Track

04. Mission“Listen, record, analyze, track and react to any single mention on the web.”

Provide politicians, political parties, and government administration with a consolidated tool to monitor, analysis and track any personal or social movilization in order to provide:

+Solution +Security +Response

05. Potential MarketIn the US For political advertising, TV is the main medium—approximately $7.3 billion dollars for broadcast TV, cable and radio versus $159 million for online, according to Borrell Associates.

Only in Mexico there were Internet 31.02 million users + 91.363 million mobile phones(2009)

IDC estimates that the worldwide spending on business intelligence tools alone, a subset of the overall business analytics software market, was $12.9 billion in 2012.

Research firm IDC in Jan 2013 extrapolated that big data market that will grow revenue at 31.7 percent a year until it hits the $23.8 billion mark in 2016.

Need more? How much would governments pay to monitor their locations for all the following?

05. Potential Market

06. Competitors

07. Current and Future Tasks

Current Progress: • Proof of Concept Progress

Mention search and aggregator 90% Social Network benchmarking Social Network account classification 70% Sentiment Analysis 40%

Next Steps:• Milestones for Beta Release (Feb 2014)

Automatic Social Risk Agenda Social conversation monitor Social Network account login for action Service Desk Integration Frontend design

Alfredo Piña Cedillo – Seasoned serial-entrepreneur with an exit case selling to a Canadian public company and other current developing projects.

09. Team

10. Business Model

11. Current Needs• Capital• Concept Validation

• Developers• Political Analysis Advisor• Risk Analysis Advisor• Social Analysis Advisor

NetsenserPanel de Búsquedas en Internet

Búsqueda en: Redes Sociales, Blogs, Noticias, etc.

Resumen de NoticiasResultados por Tipo de Fuente

Notificación 

Configuración para búsqueda automática

Notificación por Email

Búsqueda y Notificación Automática

Filtro Manual Filtro a Panel de Favoritos

Filtrado manual para agregar a panel de Favoritos y envío por email de cada nota para acciones correctivas

ClasificaciónDetección y Clasificación de Bots

Monitoreo de ComunidadComunidad de Cuentas Corregidora 2012‐2015

Monitoreo de UsuariosMonitoreo de Aspirantes 2015

MonitoreoConfiguración de Proyectos de Monitoreo

BenchmarkingMonitoreo y Estadísticas – Aspirantes 2015

Menciones

BenchmarkingMonitoreo y Estadísticas – Aspirantes 2015

Tweets Seguidores

Amigos Listas

BenchmarkingMonitoreo y Estadísticas ‐ Candidateables

Nube de PalabrasPalabras relacionadas a un término o persona

¡Gracias!

www.trascenda.cominfo@trascenda.com