1. 1. Message from the CEO
2. 2. Product Development Began with five products that fell short of customer preference Invested heavily in R&D Committed to our mission Keeping investors in mind
3. 3. Production 0 2 4 6 8 10 12 Automation 2015 2019 0 500 1000 1500 2000 Capacity 1st Shift 2015 2019 Productivity index increased from 100% to 113% Decreased employee turnover from 10% to 6.8%
4. 4. Be Sure, Use Baker 0 10 20 30 40 50 60 70 80 2016 2017 2018 2019 Customer Awareness 0 10 20 30 40 50 60 70 80 90 100 2016 2017 2018 2019 Customer Accessibility Customer satisfaction increased from 21% in 2015 to 69% in 2019 Sold 1,356 units in 2019 Market Share 11%
5. 5. Bid right, Win Big! 0 10 20 30 40 50 60 70 80 2016 2017 2018 2019 Customer Awareness 0 10 20 30 40 50 60 70 80 90 100 2016 2017 2018 2019 Customer Accessibility Customer satisfaction increased from 21% in 2015 to 42% in 2019 Sold 1,235 units in 2019 Transitioned from high end market into traditional market Market share 11%
6. 6. Build better with Bead! 0 10 20 30 40 50 60 70 80 90 100 2016 2017 2018 2019 Customer Awareness 0 10 20 30 40 50 60 70 80 90 100 2016 2017 2018 2019 Customer Accessibility Customer satisfaction increased from 21% in 2015 to 42% in 2019 Market Share 19% Sold 2,682 units in 2019
7. 7. Be Bold, be the Best! 0 10 20 30 40 50 60 70 80 90 100 2016 2017 2018 2019 Customer Awareness 0 10 20 30 40 50 60 70 80 90 100 2016 2017 2018 2019 Customer Accessibility Customer satisfaction increased from 21% in 2015 to 70% in 2019 Market Share 19% Sold 752 units in 2019
8. 8. Beyond the Cutting Edge with Buddy 0 10 20 30 40 50 60 70 80 90 100 2016 2017 2018 2019 Customer Awareness 0 10 20 30 40 50 60 70 80 90 100 2016 2017 2018 2019 Customer Accessibility Customer Satisfaction increased from 21% in 2015 to 73% in 2019 Highest Market Share 23% Sold 886 units in 2019
9. 9. Bring it with Brilliance Customer Satisfaction after two years 41% Awareness 72% Accessibility 100% Sold 718 units in 2019 Market Share 15%
10. 10. Become the Best with Bolster Introduced in mid-year 2019 to the high end market Customer Satisfaction 68% Awareness 58% Accessibility 100% Sold 398 units
11. 11. Marketing Success High Awareness 100% Accessibility Pricing Strategy R&D Investments
12. 12. Market Share Andrews 18% Baldwin 22% Chester 21% Digby 15% Erie 12% Ferris 12% 2019 Year End Baldwin Market Share 2016 18.13% 2017 18.92% 2018 23.96% 2019 22.39%
13. 13. Superior Sales $- $50 $100 $150 $200 $250 2016 2017 2018 2019 Sales (in millions) Baldwin Andrews Chester Digby Erie Ferris
14. 14. Financial Success Product Contribution Margin Baker 40% Bead 59% Bid 23% Bold 29% Buddy 30% Brilliance 23% Bolster 25% Overall contribution margin of 35.9% in 2019
15. 15. Profitability $(8,276) $(1,826) $3,775 $4,786 2016 2017 2018 2019 Net Income (in millions)
16. 16. Stock Price Increased from $18.08 in 2016 to $33.64 in 2019
17. 17. Return on Investment Stock Price increase EPS increased to $2.00 in 2019 ROE increased to 8.1% in 2019 Dividends paid in 2019
18. 18. Competitors Weaknesses Sales consistently lower Low contribution margins Low stock prices Plant utilization too low Lacking automation
19. 19. Facing the Future with Success Potential challenges Disruptive technology and innovations 3D Printing Potential opportunities New markets in: Artificial Intelligence The Internet of Things
20. 20. Why Invest with Baldwin? Successful marketing strategies Increasing sales Continued growth in profits Investments to increase efficiency High market share Consistently improving stock price Past and future dividends Planning for the future