Attensee Investor Pitch

The Problem

I need to create the highest converting front end websites so that my traffic is not wasted and I can lower my cost of acquisition.

Jean-Philippe SchoeffelFounder & CEOZonterest.com

I can imagine different web pages and split test them while driving traffic. But still I would be guessing based on conversion rates. And when traffic comes, it's not the right time to make drastic changes.


So the most important point is to be able to get predictive information on how a webpage is perceived and compare to what kind of action we want prospects to take on this page. Goal being to align perception and goals so that they are matching.


I know! You should run an Eye Tracking study!Oh. Hold on….

One of the biggest challenges I face is the cost of traditional eye-tracking studies. Factoring in the lab costs, incentives and time lost to facilitating the total project cost to conducting conventional eye-tracking is just too prohibitive.

Craig KistlerOwner/Designer

Small Farm Design

Let me get it right…So you want to assess your layout’s effectiveness,

do it fast and not spend a lot of money on the research?

The Solution

Attensee Fits Right In

• Assess your layouts in terms of design goals completion.• Choose the best-performing version with no risk of wasting traffic.• Get highly accurate results fast and inexpensively.

In a nutshell Attensee allows me to conduct more research, save money and gives me back time in my day. It allows me to get a data at a fraction of the cost. An additional benefit is that I'm freed up to do other tasks while the test is running.

Craig KistlerOwner/Designer

Small Farm Design

Get eye-tracking class insights on your layouts fast and at a friction of cost.

Value Proposition

Eye Tracker Attensee

Minimum Viable Segment

Who:CRO SpeciallistsUX SpeciallistsDigital Marketers

Content interests:UXSEM/SEOContent MarketingE-mail MarketingNeuromarketingPrototypingUser-Centered DesignDigital Strategy

Segments to validate

CPG Brand Manager Market Research AgencyConsumer Insights Department

Those segments are hard to acquire by inbound channels, but come with big possible ARPA (Average Revenue Per Account). Therfore, we will validate the product-market fit in this sector using direct sales channels.

Content Marketing milestones

• Show the tool – Build the awareness of Attensee as one of the tools used in conversion optimization.

• Show the unfair advantage – Make people know why Attensee’s patented tech is better than predictive & webcam eyetracking services.

• Show the money – Establish crediblity by proving successful implementations resulting in conversion rises.

• Show the way – Become a standard layout pretesting and optimization tool known as the fastest, cheapest and most accurate alternative to eye tracking.

Networking

We focus on making strong connections with influencers willing to share our content and bring traffic to our website.Our network is growing day by day as we speak.

Guest blogging

We are buidling awareness of the first-to-market product by appearing at related blogs with huge traffic.We are able to shine as though leaders by using ghostwriters posting at blogs like Unbounce, KissMetrics, HubSpot which we connected with already.

Delivering content

We are delivering high quality content on monthly basis being able to distribute it by already established network with Social Media influencers the owners of blogs we contributed to before.

Steady, planned growth

Attensee Blog

A blog about Conversion Optimziation, Neuromarketing and Analytics

We’ve got what it takes

We’ve contacted plenty of influential bloggers and asked them to write for us as guests or ghostwriters. Here are just 4 of 17 who are willing to work with us.

Pratik DholakiyaFeatured on Forbes, Moz, SEJ, SEW, Unbounce, and

more.14.500 followers

Steve YoungContributor to Technorati,

feautred on Unbounce 4.336 followers

Greg DigneoFeatured on Copyblogger,

Entrepreneur.com, Unbounce and more.

2.490 followers

Theresa BaioccoFeatured on 3qdigital, Unbounce and more.Conversionmax.com

5.022 followers

7 days trial

• The 7-day trial will be available by tweeting about Attensee. We will use paywithatweet.com to get additional exposure.

• If the sign up rate will be high after one month, we will test swapping it with a form requiring credit card details upfront.

• Each trial user will receive an automated welcome mail and a personal, welcoming mail from the CEO himself.

• From the beginning, we will track the user behavior with KissMetrics• Our goal is to constantly improve the trial experience by introducing new

marketing automations and improving user onboarding.

Subscription Model

Unlimited testsParticipants recruitment

Heatmaps for timeHeatmaps for attention

Path of engagementPath of attention

Customer support

$199/mo $439for 3 months upfront

25% less compared to monthly subscription

$769for 6 months upfront

35% less compared to monthly subscription

Financial projections

Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14

$-1,000

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

Total new MRRLost MRR Net new MRR

Executive team

Dawid WienerFounder

Agata TenerowiczCPO

Aleksander CzyżCEO

Tomasz AdamskiCTO

Thank you

[email protected]

Attensee Investor Pitch

Investor Relations

Transcript of Attensee Investor Pitch