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Secondary Research

Secondary ResearchA2 MediaWebsite and Digipak

Website The following websites were captured on the 11th of November 2015 so content may have changed.

The Following Websites belong to- Ed Sheeran - Ella Eyre Ariana Grande

Artist Name at top to show who's website it isSocial Media Links relates to the target audienceLots of fans in different country's Direct Link to Social Media Buy the album links and shows the albums success Colour scheme and typeface link to the latest Album Navigation Bar typical of a website Mailing list information allowing fans to get closer to the artistPlaylist of all his songs allowing the fans to listen to all his songs in one place Button allowing fans to instantly subscribe to his YouTube Page Latest Tweet allowing fans to see latest thing Ed has been up to List of his latest news allowing Fans to see what he has been up toLot of blank space due to the lack of information needed on the main page Terms and conditions and other important information. Typical of a webpage Music Player allowing fans to listen to the latest album

Large image of the artist herself Button to allow you to follow her on Spotify Button to follow her on Google Button launching a music player to listen to her album Links to all her social media allows her fans to keep connected to her and find her easily on social mediaHer logo which links to her album showing continuity between the two Links to her latest single taking fans to where they can buy itLinks to voting pages allowing her fans to easily vote for her and help her to win awards Links to pages and content about her and what she has been doing recently Navigation Bar typical of a website allowing users to find things easilyTerms and conditions and other important information. Typical of a webpage Colour Scheme link to album and is very plain and simple and the only real colour is on the navigation bar

Social Media Links relates to the target audienceMailing list information allowing fans to get closer to the artist and find out up coming information and concert datesThe main image is the cover of the new single so this shows cohesion between the two I direct link to her new music video showing fans the video and giving them a quick way to watch it Button to allow you to follow her on Spotify Links to buying her album on different platforms allowing all her fans to buy her album no matter what A link to listen to her new song on Spotify Links to special content about her new single and to get to the rest of her websiteMultiple different interactive gifs that have been created using clips from the music videos Link to allow fans to share the gifs with there friends. Allowing them to share her music

Digipak and CD I have taken the latest CD or EP released closest to the date that I screenshot the website to see if there is any cohesion between the website and the latest CD.Ed Sheeran X (multiply) Album Ella Eyre Feline Album Ariana Grande Focus Single and My Everything CD

Simple colour scheme that is linked to the websiteWell known symbol known by everyone as the symbol of multiplicationLinks to the previous album which was called + (plus)No album name or the name of the artist shows he is established and well known Letter looks like it has been stamped on the page dues to the colour missing in some parts The bright green really makes the X stand out and really capture the audiences attention Ed SheeranLack of information keeps the audience guessing as to what is on the CD

Lyrics to all the songs allowing fans to learn all the songs Large title allowing the reader to easily find the lyrics to the song that they likeConsistent colour scheme with the rest of the CD and the websiteDirected at Fans, thanking them. Including them in the album Same typeface as the website showing cohesion Colour scheme is the opposite way round to the cover toe make the lyrics stand out and really capture the readers attention Information about the companies involved in creating the CD

Consistent colour scheme with the front of the cover, the booklet and the websiteColour scheme is the same way round as the booklet but the opposite way round to the coverVery simple design No title and no artist name suggesting that people know whos the album is Key information around the CD is small as to not draw too much attention to it and keep the attention on the CDThe very simple design keeps the attention on what is on the CD not what design is on the CD

Consistent colour scheme with the rest of the CD and the websiteColour scheme is the opposite way round to the cover to make the lyrics stand out and really capture the readers attention Genre Convention of a bar code as it would be brought in a shop meaning it would need a barcodeList of songs that corresponds with the order of the songs in the booklet Lots of blank space on the back cover shows the lack of information need on the back cover This is the only time the artists name appears on the outside of CD Links to his website as a way to get closer to him and allowing him to communicate with his fansOutline photo of the artist really showing off who it is and the image makes him really recognisanble and even without colour you can tell who it is

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The artist is featured on the cover showing that people may not know who she is or may only know her from what she looks likeDark colours but no apparent colour scheme on the cover as there are many different on the coverThe artists name is bigger than the album name showing that people may know who she is but not what her album is called Everything is linked in to cats. The lion head in the middle of her name, the Lion by the side of the bed and the fact that album is called feline The use of a lion of the cover captures the attention of the audience and draws them into the cover and is well used to capture the attention of people who may not even wanted to by the album The use of a well know setting makes it relatable to everyone as everyone knows what a bedroom looks like and the kind of things to feature in a bedroom

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Logo of the music company to which the artist belongs telling fans where to find out information about the artistThe black background on the CD links to the colour of the clothes the artist is wearing on the coverThe logo from the middle of her name on the cover features over the whole CD and links the two together The artists name and the album name both feature on the CD really telling people whos CD it isLegal information features on the CD telling people about the rights of the CD company and information about copywriting

Genre Convention of a bar code as it would be brought in a shop meaning it would need a barcodeLogo of the music company to which the artist belongs telling fans where to find out information about the artistThe black background on the CD links to the colour of the clothes the artist is wearing on the coverList of the songs in the order that they appear on the CDThe black background on the CD links to the colour of the clothes the artist is wearing on the cover and the sticker on the CDThe bonus tracks are separate from the normal tracks to make them seem important than the tracks normally features on the CDInformation about the company that made the CD and the rights reserved with it

Direct link to the website as this is the main photo that appears at the top of the website Very simple of image of just the artist to highlight the fact that it is her song Simple use of just her name and the title of the song. Simple use of a projection to put them over her makes the picture look very sophisticated even though it is very simple Very simple colour scheme of light pink, light grey black and a tan skin colour. The simple colour of the background really helps her and the title of the song stand out

Very simple colour scheme of monotone colours except the title of the album which is in pinkJust like the focus cover she is again the central focus point of the cover and is the first thing that really captures the audiences attentionLike the focus cover it is a very simple photo of the artist the some text photo shopped over the top of it There are two different typefaces a cursive one and and a capitalised to draw attention to the album name and the artists name

Continuation of the colour scheme showing the coming together of the product No lyrics to her songs just credits for the people who helped create the songs Continuation of the 2 different typefaces the cursive used to say the job the they did and the capitalised one to say the name of the personInformation is very lengthy and there is a lot of information to read and is a bit to long to sit a read through Detailed black and white photo in the middle of the booklet keeping the whole colour scheme running through the whole product

Continuation of the colour scheme showing the coming together of the product Again a simple photo of Ariana Grande to again showing who's album it isThe continuation of the 2 typefaces to show the continuation of the theme The pink on the white doesnt really work because the pink is so light that you cant really read what it says Information about the rights of the of the CD company and the logo of the label to which Ariana is signed

Genre Convention of a bar code as it would be brought in a shop meaning it would need a barcodeContinuation of the colour scheme showing the coming together of the product List of songs on the album the correspond to the order of songs in the booklet The timings of each song feature on the back of the album telling people exactly how long the song will last forContinuation of the use of two different typefaces to show the change between the title of the song and the time the songs last forInformation about the rights of the of the CD c