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GENERAL METHODOLOGY OF MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are

solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and

company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for

all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.

Cross referencing of data is conducted in order to ensure validity and reliability.

The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several

sources. If this is the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact

definition used by the source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main

idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time

period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple

answers were possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,

management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When

available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional

reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In

some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR

values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT

Report Coverage

This report covers the retail E-Commerce market in Thailand. A broad definition of retail E-Commerce used by some original sources cited in this report might

include both B2C and C2C E-Commerce.

The report contains relevant information about international comparisons, market trends, E-Commerce sales and shares, Internet users and shoppers, products,

payment methods, delivery and players.

Report Structure

The report starts with an overview of the E-Commerce market and international comparisons, where the relevant country is compared to other countries in the

region in terms of criteria relevant to retail E-Commerce, such as sales, Internet and online shopper penetration.

Next, the “Trends” section includes an overview of market trends, such as M-Commerce and social commerce.

The section “Sales & Shares” covers the development of retail E-Commerce sales and E-Commerce’s share of total retail sales.

In the “Users & Shoppers” section, information about Internet penetration and online shoppers is included.

Afterwards, the section “Products” shows the leading product categories purchased online.

The next section, “Payment”, covers the payment methods most used by online shoppers.

Furthermore, the “Delivery” section covers information related to delivery in online shopping.

Finally, the “Players” section includes information about the leading E-Commerce companies, including rankings of top online shopping platforms by website

visits.

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DEFINITIONS

B2C E-COMMERCE the sale of products (and services) through electronic transactions via the Internet from businesses to

consumers (B2C). A broader definition of retail E-Commerce applied by some sources also includes consumer-

to-consumer (C2C) sales.

E-COMMERCE SALES the total sales generated either on the E-Commerce market in a certain country or region, or the total sales

generated through E-Commerce by a player on the market.

M-COMMERCE M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic

transactions via mobile devices, such as mobile phones, tablets and smartphones.

SOCIAL COMMERCE the sale of goods (and services) that involves the use of social media, such as social networks.

INTERNET USERS the total number of inhabitants in a certain country that regularly accesses the Internet.

ONLINE SHOPPERS the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.

E-COMMERCE MARKETPLACE platforms where third-party merchants (B2C) or individuals (C2C) can sell their digital or physical products

online whereas the marketplace operator acts as an intermediary.

MARKETPLACE SELLERS individuals or businesses who use an E-Commerce marketplace as a platform to sell items to buyers.

GROSS MERCHANDISE VOLUME abbreviated as GMV, a total value of successfully completed transactions between buyers and sellers on a

marketplace.

The following expressions and definitions are used in this market report*:

Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective

charts

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TABLE OF CONTENTS (1 OF 3)

1. Management Summary

2. Overview & International Comparisons

• Overview of E-Commerce Market and International Comparisons, March 2017

• B2C E-Commerce Sales in Southeast Asia, by Country, incl. Thailand, in USD million, 2015

• Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in Southeast Asia,

by Country, incl. Thailand, 2016e

• B2C E-Commerce Sales in Southeast Asia, by Country, incl. Thailand, in USD billion, 2015 & 2025f

• B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Thailand, in %, 2015 & 2025f

• Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Thailand, in USD billion and in % of Total Hotels and Airlines Sales,

2015 & 2025f, and CAGR, in %, 2015-2025f

• Online Rides Sales in Southeast Asia, by Country, incl. Thailand, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f

• Internet Penetration in Southeast Asia, by Country, incl. Thailand, in % of Individuals, 2015

• Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Thailand, in MBPS, Q2 2016

• Internet Users Growth in Southeast Asia, by Country, incl. Thailand, in %, January 2017 Compared to January 2016

• Internet Users in Southeast Asia, by Country, incl. Thailand, in millions, 2015 & 2020f

• Number of Internet Users in Southeast Asia Who Researched Products or Services Online, by Country, incl. Thailand, in millions, 2015

• Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top Cities and Other

Areas, by Country, incl. Thailand, in %, November 2015

• Cross-Border Online Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Thailand, in % of Online Shoppers, Q4 2015

• Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Thailand, 2015

3. Trends

• Overview of E-Commerce Trends, March 2017

• Smartphone Penetration, in % of Individuals, 2012-2016

• Devices Used to Access the Internet, in % of Internet Users, Q1 2016

• Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile

Apps, in %, June 2016

• Top Smartphone Activities, incl. “Purchase”, in % of Internet Users, October 2015

• Share of Internet Users Conducting Selected E-Commerce Activities via Mobile Devices Compared to Computers, in %, May 2016

• M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e - 2018f

• Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016

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TABLE OF CONTENTS (2 OF 3)

3. Trends (Cont.)

• Breakdown of E-Commerce Sales of Retail and Wholesale Companies in Thailand, by Online Sales Channel, incl. “Social Media”, in %,

2015

• Cross-Border E-Commerce Exports Share, in % of Total E-Commerce Sales of Companies in Thailand, 2014 & 2015

• Breakdown of Online Shoppers, by Domestic Only Shoppers, Domestic and Cross-Border Shoppers, and Cross-Border Only Shoppers,

in %, October 2016

• Cross-Border Share of Online Spending, in % and in THB billion, 2016e

• Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, October 2016

4. Sales & Shares

• B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2016e

• Online Spending, in THB billion, 2016e – 2018f

• Retail E-Commerce Sales, in USD billion, 2016e & 2020f

• E-Commerce Share of Total Retail Sales, in %, 2016e & 2017f

• B2C E-Commerce Sales, in USD billion, 2015 & 2025f

• B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f

5. Internet Users & Online Shoppers

• Internet Penetration, in % of Individuals, 2010-2016

• Internet Penetration, by Age Group, in % of Individuals, Q1 2016

• Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016

• Breakdown of Online Shoppers, by Age Group and Gender, in %, Q1 2016

• Breakdown of Average Online Spending Amount per Year, in % of Online Shoppers, Q1 2016

• Breakdown of Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, Q1 2016

• Top Activities Carried Out Online, incl. “Online Shopping”, in % of Internet Users, May 2016

6. Products

• Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2016

• B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f

• Online Travel Sales, in USD billion, 2015 & 2025f

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TABLE OF CONTENTS (3 OF 3)

7. Payments

• Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016

• Payment Methods Used in Online Shopping, by Gender and Generation, in % of Online Shoppers, May 2015

• Breakdown of E-Commerce Revenues of Retail and Wholesale Trade Companies by Payment Method, in %, 2015

8. Delivery

• Overview of E-Commerce Delivery, March 2017

9. Players

• Overview of E-Commerce Players, March 2017

• Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and Estimated

Number of Visits from Thailand, in millions, February 2017

• Top 6 Local C2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and Estimated

Number of Visits from Thailand, in millions, February 2017

• Top 10 E-Commerce Apps, by Rank, by B2C/B2B2C and C2C, by Mobile Platform, March 2017

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1. Management Summary 10 – 12

2. Overview & International Comparisons 13 – 28

3. Trends 29 – 42

4. Sales & Shares 43 – 49

5. Internet Users & Online Shoppers 50 – 57

6. Products 58 – 61

7. Payments 62 – 65

8. Delivery 66 – 67

9. Players 68 – 72

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5%

2%

4%

4%

6%

7%

7%

11%

12%

16%

23%

25%

26%

31%

55%

0% 20% 40% 60% 80% 100%

Others

Car, motor

Furniture

Beauty services

Books, eBooks

Travel

Sports/Picnic Equipment

Computer/Laptop

High Technology Products

Home Appliances

Food and Beverage

Personal Care

Cosmetics

Mobile Phones/Tablets

Clothes/Accessories

in % of Online Shoppers

“Clothes/accessories” was the leading product category purchased

by 55% of online shoppers in Indonesia, as of August 2016. Indonesia: Product Categories Purchased Online, in % of Online Shoppers, August 2016

Note

Survey:

does not add up to 100% due to multiple answers possible

based on a survey of 1,468 respondents, conducted online nationwide from the10th of August to 20th of August; question asked “What did you buy at those E-commerce

websites?“; the base of respondents to this question were 1,124 online shoppers

Source: DI Marketing, September 2016

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2025f 2015

E-Commerce 8.0%

Other Retail 92.0%

By 2025, the E-Commerce share of total retail sales of selected

physical product categories in Indonesia is projected to reach 8%. Indonesia: E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f

Definition: E-Commerce defined as online spending on electronics, apparel/clothing, household goods and food/grocery

Source: Google and Temasek, May 2016

E-Commerce 0.6%

Other Retail 99.4%

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