THAILAND B2C E-COMMERCE MARKET 2017 PUBLICATION DATE: APRIL 2017

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Thailand B2C E-Commerce Market 2017

Report

B2C E-Commerce

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Thailand

English

PDF & PowerPoint

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QUESTIONS

ANSWERED

IN THIS REPORT

How large were online sales in Thailand in 2016?

What growth forecasts is made by various sources for Thai E-Commerce for the next several years?

How many people in Thailand shopped online in 2016 and what was their demographic profile?

Which important market trends influence the development of B2C E-Commerce in Thailand?

How are the most important online retail market players in this country?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

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THAILAND B2C E-COMMERCE MARKET 2017

THAILAND RANKS SECOND IN SOUTHEAST ASIA BY B2C E-COMMERCE SALES

Thailand is the second largest economy in Southeast Asia, behind Indonesia, and also

ranks second in B2C E-Commerce sales, as the new report from yStats.com reveals. The

development of online retailing in this country is spurred by growing Internet penetration,

reaching close to half of total population in 2016, and state projects aimed at improving

payment and delivery infrastructure. Although online shopper penetration is still in single-

digits, a strong B2C E-Commerce sales growth rate is expected in the coming years, allowing

Thailand to maintain its position as the runner up in regional online retail sales.

Mobile and social commerce are the two most important E-Commerce market trends

in Thailand. Smartphones have become the gateway to Internet connectivity, reaching

nearly the same penetration rate as Internet and leading among devices utilized to go

online. Thailand is the regional leader in share of online shoppers making purchases via

mobile. M-Commerce sales are projected to approach a 50% share of total online spending

within the next several years, yStats.com’s report reveals. Furthermore, social media has

emerged as the most important platform for online sellers in Thailand. With more than one-

half of online shoppers making orders through social networks, thousands of E-Commerce

sellers maintain accounts on popular social media such as Facebook, Instagram and LINE to

transact with their customers.

Lazada, an E-Commerce retailer and marketplace controlled by Alibaba Group, is the

leading online shopping platform in Thailand, attracting three times more visits to its Thai

website than the nearest two competitors combined. Other players attempt to challenge

Lazada’s leadership by increasing investments into their E-Commerce operations. Among

them, the Central Group acquired online clothing retailer Zalora and planned expansion of

omnichannel and logistics capabilities for 2017. Furthermore, South Korea-based 11street is

a fast growing market player: since its launch in Thailand December 2016, the company has

already registered thousands of sellers and more than a hundred thousand buyers on its

platform by early 2017, according to information cited by yStats.com.

THAILAND B2C E-COMMERCE MARKET 2017

MARKET 2017

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MANAGEMENT SUMMARY

OVERVIEW & INTERNATIONAL COMPARISONS

Overview of E-Commerce Market and International Comparisons, March 2017

B2C E-Commerce Sales in Southeast Asia, by Country, incl. Thailand, in USD million, 2015

Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in

Southeast Asia, by Country, incl. Thailand, 2016e

B2C E-Commerce Sales in Southeast Asia, by Country, incl. Thailand, in USD billion, 2015 & 2025f

B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Thailand, in %, 2015 & 2025f

Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Thailand, in USD billion and in % of Total Hotels

and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f

Online Rides Sales in Southeast Asia, by Country, incl. Thailand, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-

2025f

Internet Penetration in Southeast Asia, by Country, incl. Thailand, in % of Individuals, 2015

Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Thailand, in MBPS, Q2 2016

Internet Users Growth in Southeast Asia, by Country, incl. Thailand, in %, January 2017 Compared to January 2016

Internet Users in Southeast Asia, by Country, incl. Thailand, in millions, 2015 & 2020f

Number of Internet Users in Southeast Asia Who Researched Products or Services Online, by Country, incl. Thailand,

in millions, 2015

Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top

Cities and Other Areas, by Country, incl. Thailand, in %, November 2015

Cross-Border Online Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Thailand, in % of Online

Shoppers, Q4 2015

Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Thailand, 2015

TRENDS

Overview of E-Commerce Trends, March 2017

Smartphone Penetration, in % of Individuals, 2012-2016

Devices Used to Access the Internet, in % of Internet Users, Q1 2016

Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping

Done Through Mobile Apps, in %, June 2016

Top Smartphone Activities, incl. “Purchase”, in % of Internet Users, October 2015

Share of Internet Users Conducting Selected E-Commerce Activities via Mobile Devices Compared to Computers, in

%, May 2016

M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e - 2018f

Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016

Breakdown of E-Commerce Sales of Retail and Wholesale Companies in Thailand, by Online Sales Channel, incl.

“Social Media”, in %, 2015

Cross-Border E-Commerce Exports Share, in % of Total E-Commerce Sales of Companies in Thailand, 2014 & 2015

Breakdown of Online Shoppers, by Domestic Only Shoppers, Domestic and Cross-Border Shoppers, and Cross-

Border Only Shoppers, in %, October 2016

Cross-Border Share of Online Spending, in % and in THB billion, 2016e

Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, October 2016

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THAILAND B2C E-COMMERCE MARKET 2017

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SALES & SHARES

B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2016e

Online Spending, in THB billion, 2016e – 2018f

Retail E-Commerce Sales, in USD billion, 2016e & 2020f

E-Commerce Share of Total Retail Sales, in %, 2016e & 2017f

B2C E-Commerce Sales, in USD billion, 2015 & 2025f

B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f

INTERNET USERS & ONLINE SHOPPERS

Internet Penetration, in % of Individuals, 2010-2016

Internet Penetration, by Age Group, in % of Individuals, Q1 2016

Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age

Group, Q1 2016

Breakdown of Online Shoppers, by Age Group and Gender, in %, Q1 2016

Breakdown of Average Online Spending Amount per Year, in % of Online Shoppers, Q1 2016

Breakdown of Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, Q1 2016

Top Activities Carried Out Online, incl. “Online Shopping”, in % of Internet Users, May 2016

PRODUCTS

Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2016

B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f

Online Travel Sales, in USD billion, 2015 & 2025f

PAYMENT

Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1

2016

Payment Methods Used in Online Shopping, by Gender and Generation, in % of Online Shoppers, May 2015

Breakdown of E-Commerce Revenues of Retail and Wholesale Trade Companies by Payment Method, in %, 2015

DELIVERY

Overview of E-Commerce Delivery, March 2017

PLAYERS

Overview of E-Commerce Players, March 2017

Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %,

and Estimated Number of Visits from Thailand, in millions, February 2017

Top 6 Local C2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and

Estimated Number of Visits from Thailand, in millions, February 2017

Top 10 E-Commerce Apps, by Rank, by B2C/B2B2C and C2C, by Mobile Platform, March 2017

THAILAND B2C E-COMMERCE MARKET 2017

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THAILAND B2C E-COMMERCE MARKET 2017

REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR THAILAND B2C E-COMMERCE MARKET 2017

Report Coverage

This report covers the retail E-Commerce market in Thailand. A

broad definition of retail E-Commerce used by some original sources cited

in this report might include both B2C and C2C E-Commerce.

The report contains relevant information about international

comparisons, market trends, E-Commerce sales and shares, Internet

users and shoppers, products, payment methods, delivery and players.

Report Structure

This report covers the retail E-Commerce market in Thailand. A

broad definition of retail E-Commerce used by some original sources cited

in this report might include both B2C and C2C E-Commerce.

The report contains relevant information about international

comparisons, market trends, E-Commerce sales and shares, Internet

users and shoppers, products, payment methods, delivery and players.

The section “Sales & Shares” covers the development of retail E-

Commerce sales and E-Commerce’s share of total retail sales.

In the “Users & Shoppers” section, information about Internet

penetration and online shoppers is included.

Afterwards, the section “Products” shows the leading product

categories purchased online.

The next section, “Payment”, covers the payment methods most

used by online shoppers.

Furthermore, the “Delivery” section covers information related to

delivery in online shopping.

Finally, the “Players” section includes information about the

leading E-Commerce companies, including rankings of top online shopping

platforms by website visits.

THAILAND B2C E-COMMERCE MARKET 2017

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Asia-Pacific Online Payment Methods: Full Year 2016

Asia-Pacific Cross-Border B2c E-Commerce 2017

Asia-Pacific Clothing B2C E-Commerce Market 2016

Asia-Pacific Online Travel Market 2016

March 2017

February 2017

July 2016

November 2016

€ 1,950

€ 1,950

€ 950

€ 750

China B2C E-Commerce Sales Forecasts: 2016 to 2020

Japan B2C E-Commerce Sales Forecasts: 2016 to 2020

Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020

Trends in Worldwide Internet Retail 2016

Global B2C E-Commerce Market 2016

Online Retail in Emerging Markets 2016

November 2016

December 2016

November 2016

July 2016

June 2016

June 2016

€ 450

€ 450

€ 1,950

€ 1,450

€ 2,950

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Global Cross-Border B2C E-Commerce 2017

Global Online Payment Methods: Full Year 2016

Global Alternative Online Payment Methods: Full Year 2016

February 2017

March 2017

March 2017

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Middle East B2C E-Commerce Market 2016 May 2016 € 1,950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Latin America B2C E-Commerce Market 2016

Europe B2C E-Commerce Market 2016

March 2016

February 2016

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UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE

PRICE*

Malaysia B2C E-Commerce Market 2017

Southeast Asia B2C E-Commerce Market 2017

Asia-Pacific B2C E-Commerce Market 2017

April 2017

May 2017

May 2017

€ 750

€ 1,950

€ 2,950

THAILAND B2C E-COMMERCE MARKET 2017

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