NORTH AMERICA B2C E-COMMERCE MARKET 2018 · North America B2C E-Commerce Market 2018 Report B2C...
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NORTH AMERICA B2C E-COMMERCE MARKET 2018
PUBLICATION DATE: NOVEMBER 2018
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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North America B2C E-Commerce Market 2018
Report
B2C E-Commerce
North America
Canada, USA
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QUESTIONS ANSWERED IN THIS REPORT
What is the size and the growth projections for B2C E-Commerce in North America? Which important E-Commerce trends affect the development of online retail in the USA and Canada? What are the preferred product categories by U.S. and Canadian online shoppers? What are the most used payment and delivery options of North American online shoppers? Who are leading market players in North American B2C E-Commerce?
SECONDARY MARKET RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive information
and data from a variety of reliable published sources and compile the data into understandable and
easy-to-use formats.
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NORTH AMERICA B2C E-COMMERCE MARKET 2018
ADOPTION OF NEW TECHNOLOGIES SPURS DEVELOPMENT OF B2C E-COMMERCE IN NORTH AMERICA
Online retail sales in North America are projected to maintain a compound annual growth
rate in the double-digits between 2019 and 2021, according to market forecasts cited in this
report by yStats.com. The USA is the largest market in the region and the second largest
worldwide. B2C E-Commerce sale in the USA exceed by far the sales volume of Canada,
however, by 2021 the online share of total retail sales in Canada is projected to catch up to the
comparable figure in the USA. The key driver of E-Commerce development in both countries is
the increasing adoption of E-Commerce trends such as mobile commerce, omnichannel
shopping, and purchasing via voice-enabled virtual assistants.
The rise of omnichannel commerce is one of the most significant trends in North America,
as the yStats.com report reveals. More consumers in the USA and Canada engage in
webrooming, researching the product online but purchasing in an offline store, than
showrooming, researching in a real store but making a final purchase from a website. The
principal reason for this preference is that consumers value the ability to see, touch or try a
product before purchase and harbor concerns regarding unsatisfactory delivery conditions or
high shipping costs. On the other hand, thanks to advanced smartphone and Internet
penetration consumers have an opportunity to compare prices and to search for deals elsewhere
while shopping in a real store.
Another emerging trend highlighted in the yStats.com report is the growing popularity of
voice commerce. Voice enabled sales in the USA are projected to increase rapidly, with a twenty-
fold increase between 2017 and 2022. US Smart Speaker owners already use the device for
many shopping activities, like product research, creating a shopping list, comparing prices or
checking for deals and promotions. Nearly a quarter of Smart Speaker users have placed orders
for delivery via this device. The projected double-digit growth rate of voice shoppers over the
next few years indicates an opportunity for merchants to adapt this emerging technology to their
business, allowing the growing number of Smart Speaker users to conveniently access goods
and services.
The major trend of the Canadian online retail market is cross-border E-Commerce.
According to research cited in the new yStats.com report, cross-border shopper penetration in
Canada almost two times higher than in the USA. Furthermore, over a quarter of online retail
sales in Canada are generated via foreign E-Commerce, especially US platforms, such as
Amazon, eBay, and Best Buy. Amazon also remains the unchallenged leader of the E-Commerce
industry in the USA, followed by eBay in a distant second place.
NORTH AMERICA B2C E-COMMERCE MARKET 2018
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MANAGEMENT SUMMARY
REGIONAL
Global Retail E-Commerce (incl. B2C and C2C) Shares of the Top 5 E-Commerce Markets, in %, 2017e & 2021f
Breakdown of Global Retail E-Commerce Sales by Regions, incl. North America, in %, 2017
Online Shopper Penetration, in % of Internet Users, by Region, incl. North America, 2017e
Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2016-2021f
Retail E-Commerce Sales, in USD billion, Year-on-Year Change, in %, and Share of Total Retail Sales, in %, by Canada and
the USA, 2016 - 2021f
Cross-Border Online Shopper Penetration, by Country, in % of Online Shoppers, May 2018
Cross-Border B2C E-Commerce Sales, in USD billion, Share of Total B2C E-Commerce Sales, in %, and Year-on-Year
Change, in %, by the USA and Canada, 2016 & 2017e
Breakdown of Current and Planned Mobile Payment Solutions Acceptance, in % of Retailers, February 2017
USA
3.1. OVERVIEW
B2C E-Commerce Market Overview, November 2018
3.2. TRENDS
M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2018f - 2022f
Breakdown of the Number of Retail Apps Installed on the Smartphone, in % of Online Shoppers, and Frequency of Online
Shopping via App, in % of Online Shoppers With Shopping App, March 2018
Breakdown of Search and Purchase Channels Used, in % of Consumers, January 2018
Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, December 2017
Voice Commerce Sales, in USD billion, 2017 & 2022f
Shopping Activities Performed via Smart Speaker, in % of Smart Speaker Owners, 2018f
Number of Smart Speaker Voice Shoppers, in millions, and Penetration, in % of Smart Speaker Users, 2017 – 2020f
Cross-Border Online Shopper Penetration, in % of Online Shoppers in USA, 2016 & 2017
Top 3 Countries Purchased from in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in the
USA, 2016 & 2017
Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the USA,
May 2018
3.3. SALES & SHARES
Total Retail Sales and E-Commerce Sales, in USD million, E-Commerce Share of Total Retail Sales, in %, and Change from
Same Quarter a Year Ago, in %, Q1 2015 - Q2 2018
B2C E-Commerce Sales Forecasts, in USD billion, and CAGR, in %, by Four Comparative Estimates, 2017 – 2022f & 2025f
B2C E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2017 – 2022f & 2030f
3.4. USERS & SHOPPERS
Number of Internet Users, in million, and Penetration, in % of Individuals, 2016 – 2022f
Number of Online Shoppers, in million, and Penetration, in % of Internet Users, 2016 – 2021f
3.5. PRODUCTS
Breakdown of Retail E-Commerce Sales by Product Category, in %, 2018f
Breakdown of Preference for Buying Selected Product Categories by Online and In-Store, in % of Consumers, 2018f
B2C E-Commerce’s Share of the Selected Product Categories, in %, 2017 & 2022
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NORTH AMERICA B2C E-COMMERCE MARKET 2018
TABLE OF CONTENTS (1 OF 2)
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USA (CONT.)
3.6. PAYMENT
Payment Methods Used in E-Commerce, in % of Respondents, by Age Group and Total, July 2018
Top 3 Payment Methods Preferred in E-Commerce, by Online Shopping Sites and Online Travel Sites, in % of
Respondents, October 2017
Mobile Wallets Used, in % of Internet Users, July 2017
3.7. DELIVERY
Delivery Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, February 2018
Breakdown of Minimum Order Value Expectations to Receive Free Shipping, in % of Online Shoppers, December 2017
3.8. PLAYERS
Top 10 E-Commerce Websites by Retail E-Commerce Market Share, in %, 2018f
CANADA
4.1. OVERVIEW
B2B E-Commerce Market Overview, November 2018
4.2. TRENDS
Devices Used to Access the Internet, in % of Internet users, 2016 – 2018e
Devices Used to Make Purchases Online, in % of Online Shoppers, 2016 – 2018e
Breakdown of Frequency of Showrooming and Webrooming, in % of Online Shoppers, March 2018
Cross-Border Share of B2C E-Commerce Sales, in %, 2016 & 2017e
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017
4.3. SALES & SHARES
Monthly Retail E-Commerce Sales Compared to Total Retail Sales and Sales of E-Commerce and Mail Order Houses, in CAD
million, Jan - Dec 2017 & Jan - Aug 2018
B2C E-Commerce Share of Monthly Total Retail Sales, in %, Jan - Dec 2017 & Jan - Aug 2018
Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2018f - 2022f
4.4. USER & SHOPPERS
Internet User Penetration, in % of Individuals, 2018f
Online Shopper Penetration, in % of Internet Users, March 2018
4.5. PRODUCTS
Most Common Product Categories Purchased Online, in % of Online Shoppers, March 2018
Online Travel Sales, in CAD billion, and Year-on-Year Change, in %, 2016 & 2017e
4.6. PAYMENT
Mobile/ Digital Wallet Payment User Penetration, in % of Online Shoppers, 2017 & 2018e
Breakdown of E-Commerce Sales by Payment Systems, in %, 2015 & 2016
4.7. DELIVERY
Top Reasons for Abandoned Shopping Carts, in % of Online Shoppers who Abandoned Their Shopping Carts, January
2018
4.8. PLAYERS Top Websites Used by Online Shoppers, in %, January 2018
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NORTH AMERICA B2C E-COMMERCE MARKET 2018 TABLE OF CONTENTS (2 OF 2)
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NORTH AMERICA B2C E-COMMERCE MARKET 2018
REPORT-SPECIFIC SAMPLE CHARTS
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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation. Cross referencing of data is conducted in order to ensure validity and reliability. The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart. The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. Definitions The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart. Chart Types Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart. Report Structure Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures. Notes and Currency Values If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR NORTH AMERICA B2C E-COMMERCE MARKET 2018 Report Coverage This report covers the B2C E-Commerce market in North America, including the USA and Canada. A broad definition of retail E-Commerce used by some original sources cited in this report might include both B2C and C2C E-Commerce. The report contains relevant information about international comparisons, market trends, E-Commerce sales and shares, Internet users and shoppers, products, payment methods, delivery and players. Report Structure The report starts with an overview of the regional E-Commerce market and international comparisons in terms of criteria relevant to B2C E-Commerce, such as sales, E-Commerce’s share of retail, and online shopper penetration. The rest of the report is divided into country chapters, presented in the descending order of retail E-Commerce sales. Data availability varied by country. Each country description starts with an overview of the market, highlighting the overall B2C E-Commerce development in the respective countries. Next, the “Trends” section includes an overview of market trends, such as M-Commerce, omnichannel, and cross-border online shopping.
The section “Sales & Shares” covers the development of B2C E-Commerce sales and E-Commerce’s share of total retail sales. This information from several sources was provided for cross-referencing. In the “Users & Shoppers” section, information about Internet penetration and online shoppers is included. Afterwards, the section “Products” shows the leading product categories purchased online. The next section, “Payment”, covers the payment methods most used by online shoppers. Furthermore, the “Delivery” section covers information related to delivery in E-Commerce. Finally, the “Players” section includes information about the leading E-Commerce companies, including rankings of top online shopping platforms by sales, market shares, website visits, and usage rates by online shoppers, where available.
NORTH AMERICA B2C E-COMMERCE MARKET 2018
METHODOLOGY
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Global B2C E-Commerce Market 2018
Global E-Commerce Marketplaces 2018
Global B2B E-Commerce Market 2018
Global B2B Payment Trends 2018
Global Online Travel Market 2018
Global Cross-Border B2C E-Commerce 2018
Europe Cross-Border B2C E-Commerce 2018
Asia-Pacific Cross-Border B2C E-Commerce 2018
North America B2C E-Commerce Market 2018
Europe B2C E-Commerce Market 2018
Asia-Pacific B2C E-Commerce Market 2018
Africa B2C E-Commerce Market 2018
Middle East B2C E-Commerce Market 2018
Global Online Payment Methods: Full Year 2017
Global Alternative Online Payment Methods: Full Year 2017
North America Online Payment Methods: Full Year 2017
Latin America Online Payment Methods: Full Year 2017
Europe Online Payment Methods: Full Year 2017
Middle East and Africa Online Payment Methods: Full Year 2017
Asia-Pacific Online Payment Methods: Full Year 2017
July 2018
March 2018
October 2018
October 2018
October 2018
September 2018
September 2018
September 2018
September 2018
September 2018
June 2018
March 2018
January 2018
July 2018
July 2018
July 2018
July 2018
June 2018
July 2018
June 2018
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NORTH AMERICA B2C E-COMMERCE MARKET 2018
MARKET 2018
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