NORTH AMERICA B2C E-COMMERCE MARKET 2018 · North America B2C E-Commerce Market 2018 Report B2C...

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NORTH AMERICA B2C E-COMMERCE MARKET 2018 PUBLICATION DATE: NOVEMBER 2018 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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NORTH AMERICA B2C E-COMMERCE MARKET 2018

PUBLICATION DATE: NOVEMBER 2018

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS

PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

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North America B2C E-Commerce Market 2018

Report

B2C E-Commerce

North America

Canada, USA

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QUESTIONS ANSWERED IN THIS REPORT

What is the size and the growth projections for B2C E-Commerce in North America? Which important E-Commerce trends affect the development of online retail in the USA and Canada? What are the preferred product categories by U.S. and Canadian online shoppers? What are the most used payment and delivery options of North American online shoppers? Who are leading market players in North American B2C E-Commerce?

SECONDARY MARKET RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive information

and data from a variety of reliable published sources and compile the data into understandable and

easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

NORTH AMERICA B2C E-COMMERCE MARKET 2018

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ADOPTION OF NEW TECHNOLOGIES SPURS DEVELOPMENT OF B2C E-COMMERCE IN NORTH AMERICA

Online retail sales in North America are projected to maintain a compound annual growth

rate in the double-digits between 2019 and 2021, according to market forecasts cited in this

report by yStats.com. The USA is the largest market in the region and the second largest

worldwide. B2C E-Commerce sale in the USA exceed by far the sales volume of Canada,

however, by 2021 the online share of total retail sales in Canada is projected to catch up to the

comparable figure in the USA. The key driver of E-Commerce development in both countries is

the increasing adoption of E-Commerce trends such as mobile commerce, omnichannel

shopping, and purchasing via voice-enabled virtual assistants.

The rise of omnichannel commerce is one of the most significant trends in North America,

as the yStats.com report reveals. More consumers in the USA and Canada engage in

webrooming, researching the product online but purchasing in an offline store, than

showrooming, researching in a real store but making a final purchase from a website. The

principal reason for this preference is that consumers value the ability to see, touch or try a

product before purchase and harbor concerns regarding unsatisfactory delivery conditions or

high shipping costs. On the other hand, thanks to advanced smartphone and Internet

penetration consumers have an opportunity to compare prices and to search for deals elsewhere

while shopping in a real store.

Another emerging trend highlighted in the yStats.com report is the growing popularity of

voice commerce. Voice enabled sales in the USA are projected to increase rapidly, with a twenty-

fold increase between 2017 and 2022. US Smart Speaker owners already use the device for

many shopping activities, like product research, creating a shopping list, comparing prices or

checking for deals and promotions. Nearly a quarter of Smart Speaker users have placed orders

for delivery via this device. The projected double-digit growth rate of voice shoppers over the

next few years indicates an opportunity for merchants to adapt this emerging technology to their

business, allowing the growing number of Smart Speaker users to conveniently access goods

and services.

The major trend of the Canadian online retail market is cross-border E-Commerce.

According to research cited in the new yStats.com report, cross-border shopper penetration in

Canada almost two times higher than in the USA. Furthermore, over a quarter of online retail

sales in Canada are generated via foreign E-Commerce, especially US platforms, such as

Amazon, eBay, and Best Buy. Amazon also remains the unchallenged leader of the E-Commerce

industry in the USA, followed by eBay in a distant second place.

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MANAGEMENT SUMMARY

REGIONAL

Global Retail E-Commerce (incl. B2C and C2C) Shares of the Top 5 E-Commerce Markets, in %, 2017e & 2021f

Breakdown of Global Retail E-Commerce Sales by Regions, incl. North America, in %, 2017

Online Shopper Penetration, in % of Internet Users, by Region, incl. North America, 2017e

Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2016-2021f

Retail E-Commerce Sales, in USD billion, Year-on-Year Change, in %, and Share of Total Retail Sales, in %, by Canada and

the USA, 2016 - 2021f

Cross-Border Online Shopper Penetration, by Country, in % of Online Shoppers, May 2018

Cross-Border B2C E-Commerce Sales, in USD billion, Share of Total B2C E-Commerce Sales, in %, and Year-on-Year

Change, in %, by the USA and Canada, 2016 & 2017e

Breakdown of Current and Planned Mobile Payment Solutions Acceptance, in % of Retailers, February 2017

USA

3.1. OVERVIEW

B2C E-Commerce Market Overview, November 2018

3.2. TRENDS

M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2018f - 2022f

Breakdown of the Number of Retail Apps Installed on the Smartphone, in % of Online Shoppers, and Frequency of Online

Shopping via App, in % of Online Shoppers With Shopping App, March 2018

Breakdown of Search and Purchase Channels Used, in % of Consumers, January 2018

Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, December 2017

Voice Commerce Sales, in USD billion, 2017 & 2022f

Shopping Activities Performed via Smart Speaker, in % of Smart Speaker Owners, 2018f

Number of Smart Speaker Voice Shoppers, in millions, and Penetration, in % of Smart Speaker Users, 2017 – 2020f

Cross-Border Online Shopper Penetration, in % of Online Shoppers in USA, 2016 & 2017

Top 3 Countries Purchased from in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in the

USA, 2016 & 2017

Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the USA,

May 2018

3.3. SALES & SHARES

Total Retail Sales and E-Commerce Sales, in USD million, E-Commerce Share of Total Retail Sales, in %, and Change from

Same Quarter a Year Ago, in %, Q1 2015 - Q2 2018

B2C E-Commerce Sales Forecasts, in USD billion, and CAGR, in %, by Four Comparative Estimates, 2017 – 2022f & 2025f

B2C E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2017 – 2022f & 2030f

3.4. USERS & SHOPPERS

Number of Internet Users, in million, and Penetration, in % of Individuals, 2016 – 2022f

Number of Online Shoppers, in million, and Penetration, in % of Internet Users, 2016 – 2021f

3.5. PRODUCTS

Breakdown of Retail E-Commerce Sales by Product Category, in %, 2018f

Breakdown of Preference for Buying Selected Product Categories by Online and In-Store, in % of Consumers, 2018f

B2C E-Commerce’s Share of the Selected Product Categories, in %, 2017 & 2022

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USA (CONT.)

3.6. PAYMENT

Payment Methods Used in E-Commerce, in % of Respondents, by Age Group and Total, July 2018

Top 3 Payment Methods Preferred in E-Commerce, by Online Shopping Sites and Online Travel Sites, in % of

Respondents, October 2017

Mobile Wallets Used, in % of Internet Users, July 2017

3.7. DELIVERY

Delivery Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, February 2018

Breakdown of Minimum Order Value Expectations to Receive Free Shipping, in % of Online Shoppers, December 2017

3.8. PLAYERS

Top 10 E-Commerce Websites by Retail E-Commerce Market Share, in %, 2018f

CANADA

4.1. OVERVIEW

B2B E-Commerce Market Overview, November 2018

4.2. TRENDS

Devices Used to Access the Internet, in % of Internet users, 2016 – 2018e

Devices Used to Make Purchases Online, in % of Online Shoppers, 2016 – 2018e

Breakdown of Frequency of Showrooming and Webrooming, in % of Online Shoppers, March 2018

Cross-Border Share of B2C E-Commerce Sales, in %, 2016 & 2017e

Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017

4.3. SALES & SHARES

Monthly Retail E-Commerce Sales Compared to Total Retail Sales and Sales of E-Commerce and Mail Order Houses, in CAD

million, Jan - Dec 2017 & Jan - Aug 2018

B2C E-Commerce Share of Monthly Total Retail Sales, in %, Jan - Dec 2017 & Jan - Aug 2018

Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2018f - 2022f

4.4. USER & SHOPPERS

Internet User Penetration, in % of Individuals, 2018f

Online Shopper Penetration, in % of Internet Users, March 2018

4.5. PRODUCTS

Most Common Product Categories Purchased Online, in % of Online Shoppers, March 2018

Online Travel Sales, in CAD billion, and Year-on-Year Change, in %, 2016 & 2017e

4.6. PAYMENT

Mobile/ Digital Wallet Payment User Penetration, in % of Online Shoppers, 2017 & 2018e

Breakdown of E-Commerce Sales by Payment Systems, in %, 2015 & 2016

4.7. DELIVERY

Top Reasons for Abandoned Shopping Carts, in % of Online Shoppers who Abandoned Their Shopping Carts, January

2018

4.8. PLAYERS Top Websites Used by Online Shoppers, in %, January 2018

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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation. Cross referencing of data is conducted in order to ensure validity and reliability. The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart. The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. Definitions The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart. Chart Types Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart. Report Structure Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures. Notes and Currency Values If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR NORTH AMERICA B2C E-COMMERCE MARKET 2018 Report Coverage This report covers the B2C E-Commerce market in North America, including the USA and Canada. A broad definition of retail E-Commerce used by some original sources cited in this report might include both B2C and C2C E-Commerce. The report contains relevant information about international comparisons, market trends, E-Commerce sales and shares, Internet users and shoppers, products, payment methods, delivery and players. Report Structure The report starts with an overview of the regional E-Commerce market and international comparisons in terms of criteria relevant to B2C E-Commerce, such as sales, E-Commerce’s share of retail, and online shopper penetration. The rest of the report is divided into country chapters, presented in the descending order of retail E-Commerce sales. Data availability varied by country. Each country description starts with an overview of the market, highlighting the overall B2C E-Commerce development in the respective countries. Next, the “Trends” section includes an overview of market trends, such as M-Commerce, omnichannel, and cross-border online shopping.

The section “Sales & Shares” covers the development of B2C E-Commerce sales and E-Commerce’s share of total retail sales. This information from several sources was provided for cross-referencing. In the “Users & Shoppers” section, information about Internet penetration and online shoppers is included. Afterwards, the section “Products” shows the leading product categories purchased online. The next section, “Payment”, covers the payment methods most used by online shoppers. Furthermore, the “Delivery” section covers information related to delivery in E-Commerce. Finally, the “Players” section includes information about the leading E-Commerce companies, including rankings of top online shopping platforms by sales, market shares, website visits, and usage rates by online shoppers, where available.

NORTH AMERICA B2C E-COMMERCE MARKET 2018

METHODOLOGY

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Global B2C E-Commerce Market 2018

Global E-Commerce Marketplaces 2018

Global B2B E-Commerce Market 2018

Global B2B Payment Trends 2018

Global Online Travel Market 2018

Global Cross-Border B2C E-Commerce 2018

Europe Cross-Border B2C E-Commerce 2018

Asia-Pacific Cross-Border B2C E-Commerce 2018

North America B2C E-Commerce Market 2018

Europe B2C E-Commerce Market 2018

Asia-Pacific B2C E-Commerce Market 2018

Africa B2C E-Commerce Market 2018

Middle East B2C E-Commerce Market 2018

Global Online Payment Methods: Full Year 2017

Global Alternative Online Payment Methods: Full Year 2017

North America Online Payment Methods: Full Year 2017

Latin America Online Payment Methods: Full Year 2017

Europe Online Payment Methods: Full Year 2017

Middle East and Africa Online Payment Methods: Full Year 2017

Asia-Pacific Online Payment Methods: Full Year 2017

July 2018

March 2018

October 2018

October 2018

October 2018

September 2018

September 2018

September 2018

September 2018

September 2018

June 2018

March 2018

January 2018

July 2018

July 2018

July 2018

July 2018

June 2018

July 2018

June 2018

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MARKET 2018

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