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  • NORTH AMERICA B2C E-COMMERCE MARKET 2018

    PUBLICATION DATE: NOVEMBER 2018

    PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

    CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS

    PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

  • 2

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    PRODUCT DETAILS Title: Type of Product:

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    Covered Regions:

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    North America B2C E-Commerce Market 2018

    Report

    B2C E-Commerce

    North America

    Canada, USA

    English PDF & PowerPoint

    69

    PRICES* Single User License: Site License:

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    We occasionally offer a discount on selected reports as newer reports are published. Please see the most up-to-date pricing on our website www.ystats.com.

    QUESTIONS ANSWERED IN THIS REPORT

    What is the size and the growth projections for B2C E-Commerce in North America? Which important E-Commerce trends affect the development of online retail in the USA and Canada? What are the preferred product categories by U.S. and Canadian online shoppers? What are the most used payment and delivery options of North American online shoppers? Who are leading market players in North American B2C E-Commerce?

    SECONDARY MARKET RESEARCH

    Our reports are exclusively based on secondary market research. Our researchers derive information

    and data from a variety of reliable published sources and compile the data into understandable and

    easy-to-use formats.

    ADVANTAGES Maximum Objectivity Reliable Sources

    Up-To-Date Analysis

    Boardroom-Ready PowerPoint Presentations

    Guidance For Strategic Company Decisions

    NORTH AMERICA B2C E-COMMERCE MARKET 2018

  • ADOPTION OF NEW TECHNOLOGIES SPURS DEVELOPMENT OF B2C E-COMMERCE IN NORTH AMERICA

    Online retail sales in North America are projected to maintain a compound annual growth

    rate in the double-digits between 2019 and 2021, according to market forecasts cited in this

    report by yStats.com. The USA is the largest market in the region and the second largest

    worldwide. B2C E-Commerce sale in the USA exceed by far the sales volume of Canada,

    however, by 2021 the online share of total retail sales in Canada is projected to catch up to the

    comparable figure in the USA. The key driver of E-Commerce development in both countries is

    the increasing adoption of E-Commerce trends such as mobile commerce, omnichannel

    shopping, and purchasing via voice-enabled virtual assistants.

    The rise of omnichannel commerce is one of the most significant trends in North America,

    as the yStats.com report reveals. More consumers in the USA and Canada engage in

    webrooming, researching the product online but purchasing in an offline store, than

    showrooming, researching in a real store but making a final purchase from a website. The

    principal reason for this preference is that consumers value the ability to see, touch or try a

    product before purchase and harbor concerns regarding unsatisfactory delivery conditions or

    high shipping costs. On the other hand, thanks to advanced smartphone and Internet

    penetration consumers have an opportunity to compare prices and to search for deals elsewhere

    while shopping in a real store.

    Another emerging trend highlighted in the yStats.com report is the growing popularity of

    voice commerce. Voice enabled sales in the USA are projected to increase rapidly, with a twenty-

    fold increase between 2017 and 2022. US Smart Speaker owners already use the device for

    many shopping activities, like product research, creating a shopping list, comparing prices or

    checking for deals and promotions. Nearly a quarter of Smart Speaker users have placed orders

    for delivery via this device. The projected double-digit growth rate of voice shoppers over the

    next few years indicates an opportunity for merchants to adapt this emerging technology to their

    business, allowing the growing number of Smart Speaker users to conveniently access goods

    and services.

    The major trend of the Canadian online retail market is cross-border E-Commerce.

    According to research cited in the new yStats.com report, cross-border shopper penetration in

    Canada almost two times higher than in the USA. Furthermore, over a quarter of online retail

    sales in Canada are generated via foreign E-Commerce, especially US platforms, such as

    Amazon, eBay, and Best Buy. Amazon also remains the unchallenged leader of the E-Commerce

    industry in the USA, followed by eBay in a distant second place.

    NORTH AMERICA B2C E-COMMERCE MARKET 2018

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  • MANAGEMENT SUMMARY

    REGIONAL

     Global Retail E-Commerce (incl. B2C and C2C) Shares of the Top 5 E-Commerce Markets, in %, 2017e & 2021f

     Breakdown of Global Retail E-Commerce Sales by Regions, incl. North America, in %, 2017

     Online Shopper Penetration, in % of Internet Users, by Region, incl. North America, 2017e

     Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2016-2021f

     Retail E-Commerce Sales, in USD billion, Year-on-Year Change, in %, and Share of Total Retail Sales, in %, by Canada and

    the USA, 2016 - 2021f

     Cross-Border Online Shopper Penetration, by Country, in % of Online Shoppers, May 2018

     Cross-Border B2C E-Commerce Sales, in USD billion, Share of Total B2C E-Commerce Sales, in %, and Year-on-Year

    Change, in %, by the USA and Canada, 2016 & 2017e

     Breakdown of Current and Planned Mobile Payment Solutions Acceptance, in % of Retailers, February 2017

    USA

    3.1. OVERVIEW

     B2C E-Commerce Market Overview, November 2018

    3.2. TRENDS

     M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2018f - 2022f

     Breakdown of the Number of Retail Apps Installed on the Smartphone, in % of Online Shoppers, and Frequency of Online

    Shopping via App, in % of Online Shoppers With Shopping App, March 2018

     Breakdown of Search and Purchase Channels Used, in % of Consumers, January 2018

     Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, December 2017

     Voice Commerce Sales, in USD billion, 2017 & 2022f

     Shopping Activities Performed via Smart Speaker, in % of Smart Speaker Owners, 2018f

     Number of Smart Speaker Voice Shoppers, in millions, and Penetration, in % of Smart Speaker Users, 2017 – 2020f

     Cross-Border Online Shopper Penetration, in % of Online Shoppers in USA, 2016 & 2017

     Top 3 Countries Purchased from in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in the

    USA, 2016 & 2017

     Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the USA,

    May 2018

    3.3. SALES & SHARES

     Total Retail Sales and E-Commerce Sales, in USD million, E-Commerce Share of Total Retail Sales, in %, and Change from

    Same Quarter a Year Ago, in %, Q1 2015 - Q2 2018

     B2C E-Commerce Sales Forecasts, in USD billion, and CAGR, in %, by Four Comparative Estimates, 2017 – 2022f & 2025f

     B2C E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2017 – 2022f & 2030f

    3.4. USERS & SHOPPERS

     Number of Internet Users, in million, and Penetration, in % of Individuals, 2016 – 2022f

     Number of Online Shoppers, in million, and Penetration, in % of Internet Users, 2016 – 2021f

    3.5. PRODUCTS

     Breakdown of Retail E-Commerce Sales by Product Category, in %, 2018f

     Breakdown of Preference for Buying Selected Product Categories by Online and In-Store, in % of Consumers, 2018f

     B2C E-Commerce’s Share of the Selected Product Categories, in %, 2017 & 2022

    2

    NORTH AMERICA B2C E-COMMERCE MARKET 2018

    TABLE OF CONTENTS (1 OF 2)

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    USA (CONT.)

    3.6. PAYMENT

     Payment Methods Used in E-Commerce, in % of Respondents, by Age Group and Total, July 2018

     Top 3 Payment Methods Preferred in E-Commerce, by Online Shopping Sites and Online Travel Sites, in % of

    Respondents, October 2017

     Mobile Wallets Used, in % of Internet Users, July 2017

    3.7. DELIVERY

     Delivery Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, February 2018

     Breakdown of Minimum Order Value Expectations to Receive Free Shipping, in % of Online Shoppers, December 2017

    3.8. PLAYERS

     Top 10 E-Commerce Websites by Retail E-Commerce Market Share, in %, 2018f

    CANADA

    4.1. OVERVIEW

     B2B E-Commerce Market Overview, November 2018

    4.2. TRENDS

     Devices Used to Access the Internet, in % of Internet users, 2016 – 2018e

     Devices Used