GERMANY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021 PUBLICATION DATE: NOVEMBER 2017

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 TABLE OF CONTENTS I PAGE 5 REPORT-SPECIFIC SAMPLE CHARTS

I PAGE 6 METHODOLOGY I PAGE 7 RELATED REPORTS I PAGE 8 CLIENTS I PAGE 9-10 FREQUENTLY ASKED QUESTIONS

PAGE 11 ORDER FORM I PAGE 12 TERMS AND CONDITIONS

2

2

PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Countries:

Language:

Formats:

Number of Charts:

Germany B2C E-Commerce Sales Forecasts: 2017 to 2021

Report

B2C E-Commerce

Germany

English

PDF & PowerPoint

27

PRICES* Single User License:

Site License:

Global Site License:

€ 450 (exc. VAT)

€ 675 (exc. VAT)

€ 900 (exc. VAT)

We occasionally offer a discount on selected reports as newer reports are published.

Please see the most up-to-date pricing on our website www.ystats.com.

QUESTIONS

ANSWERED

IN THIS REPORT

What are B2C E-Commerce sales projections for Germany for 2017 and beyond?

How high is the annual growth rate of Germany’s online sales projected to be through 2022?

What predictions are made regarding B2C E-Commerce’s share of total retail sales in Germany?

What is the size of M-Commerce sales in Germany in 2017 and the forecast for 2020?

Who are the top 10 online merchants in Germany?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

GERMANY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021

B2C E-COMMERCE GROWTH SLOWS IN GERMANY,

BUT MOBILE SHOPPING CONTINUES TO RISE AT DOUBLE-DIGIT RATES

The B2C E-Commerce market in Germany is expected to have a lower compound

annual growth rate in the next five years compared to last year. This is the result of the

increasing maturity of the market. Three-quarters of Internet users in Germany made

purchases in 2016, showing essentially no change in penetration from 2015. In 2017, B2C E-

Commerce could account for close to 10% of overall retail sales in Germany, according to

several sources cited in the yStats.com report. Nevertheless, online shopping is projected to

remain on an expansion course, rising by at least a one-digit percentage share every year

between now and 2021.

Among the main growth drivers is mobile commerce. Mobile retail sales are

projected to maintain double-digit growth rates at least through 2019, to reach a significant

share of overall online retail. Furthermore, consumers in Germany are developing

omnichannel behaviors which are also projected to influence future E-Commerce sales

growth. As of 2017, almost one in seven purchases made online are preceded by research

in brick-and-mortar stores, a practice called “showrooming”, according to a survey cited in

the yStats.com report.

Multi-channel merchants are among the main beneficiaries of the continuing online

shopping boom in Germany due to their ability to offer customers flexible cross-channel

options. At the same time, online marketplaces still account for the largest share of E-

Commerce sales in Germany. Amazon remains the unchallenged market leader, generating

three times more online sales than the nearest competitor, even when excluding

marketplace revenues.

GERMANY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021

3

MANAGEMENT SUMMARY

MARKET OVERVIEW AND INTERNATIONAL COMPARISONS

B2C E-Commerce Market Overview and International Comparisons, November 2017

Germany’s Share of Global Retail E-Commerce Sales in Western Europe and Worldwide, in %, 2017f & 2021f

M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2015 - 2020f

Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2016

B2C E-Commerce Sales by Product Category, in EUR billion, 2015 & 2016

Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016

Top 10 Online Shops, by Sales, in EUR million, 2016

OVERVIEW OF SALES AND SHARES FORECASTS

B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, and CAGR, in %, 2016 – 2022f

B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016 - 2022f

SALES FORECASTS

B2C E-Commerce Sales, in EUR billion, 2017f & 2022f

Retail E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f

B2C E-Commerce Sales, in EUR billion, 2015 - 2017f

B2C E-Commerce Sales, in EUR billion, 2015 - 2017f

B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2015 - 2018f

2

GERMANY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021

TABLE OF CONTENTS

4

1

3

4

5

5

GERMANY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021

REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR GERMANY B2C E-COMMERCE SALES FORECASTS 2017 TO 2021 Report Coverage

This report covers the forecasts for B2C E-Commerce sales in

Germany. The report is based purely on secondary market research and

does not contain any sales forecasts produced by the report publisher.

The forecasts cited in this report were produced by various

reputable sources and differ in definition, methodology and the time

period referenced. The sources may refer to B2C E-Commerce sales as

online retail sales, Internet retailing sales, E-Commerce sales or online

shopping/online retail GMV. Some of the sources include both B2C and

C2C sales in their sales definitions, while others excluded or did not

mention C2C in their methodology. The majority of original sources

excluded travel and other services from their definition and included M-

Commerce sales.

Most of the forecasts were published within the previous 12

months.

Report Structure

The report starts with the “Overview and International

Comparisons” chapter. It opens with a qualitative overview of the B2C E-

Commerce market in Germany (a text chart). The country’s shares of

global and regional retail E-Commerce sales in 2017 and 2021 are

revealed. Next, some key market characteristics, including online shopper

growth and penetration, top product categories purchased online, leading

payment methods, ranking of major online shops by sales and M-

Commerce sales forecasts are provided.

The next chapter contains an overview of all B2C E-Commerce

sales forecasts included in this report summarized in one table, with a year

span 2016 through 2022. Within this section, the forecasts are ranked so

that the most far reaching forecasts in terms of years covered are

presented first. If forecasts from several sources end with the same year,

they are ranked by sales volume predicted for this year. Besides the sales

volumes, the table also includes the names of the respective sources,

definitions where available and CAGR for the respective time period.

A summary of forecasts regarding the B2C E-Commerce share of

retail sales is presented next, with a year span 2016 to 2022. Not all the

years were covered by each of the sources.

The last chapter contains charts with individual sales forecasts

from the summary table. If the source reported year-on-year growth rates

or CAGR, these numbers were included as in the source; where no growth

figures were available in the source, they were calculated from the

provided sales values.

GERMANY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021

6

UK B2C E-Commerce Sales Forecasts: 2017 to 2021

USA B2C E-Commerce Sales Forecasts: 2017 to 2021

Japan B2C E-Commerce Sales Forecasts: 2017 to 2021

China B2C E-Commerce Sales Forecasts: 2017 to 2021

Western Europe B2C E-Commerce Market 2017

Europe B2C E-Commerce Market 2017

Europe Online Payment Methods: First Half 2017

Europe M-Commerce 2017

Europe Cross-Border B2C E-Commerce 2017

Innovation Trends in Global Retail and Payments 2017

Global Online Payment Methods: First Half 2017

Global Mobile Payment Methods: First Half 2017

Global M-Commerce 2017

Global Digital Gaming Market 2017

Global Cross-Border B2C E-Commerce 2017

Latin America B2C E-Commerce Market 2017

Asia-Pacific B2C E-Commerce Market 2017

Southeast Asia B2C E-Commerce Market 2017

November 2017

November 2017

November 2017

November 2017

July 2017

July 2017

August 2017

June 2017

February 2017

October 2017

August 2017

August 2017

June 2017

August 2017

February 2017

October 2017

June 2017

May 2017

€ 450

€ 450

€ 450

€ 450

€ 2,950

€ 3,950

€ 950

€ 750

€ 1,950

€ 950

€ 1,950

€ 950

€ 1,950

€ 1,450

€ 2,950

€ 1,950

€ 3,950

€ 1,950

UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE

PRICE*

Top 5 Country B2C E-Commerce Country Sales Forecasts: 2017 to 2021

Europe Online Payment Methods: Second Half 2017

December 2017

January 2018

€ 1,950

€ 950

GERMANY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021

7

8

9

10

11

12