MEXICO B2C E-COMMERCE MARKET 2017 PUBLICATION DATE: OCTOBER 2017

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I

PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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Mexico B2C E-Commerce Market 2017

Report

B2C E-Commerce

N/A

Mexico

English

PDF & PowerPoint

65

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QUESTIONS

ANSWERED

IN THIS REPORT

What was Mexico’s online retail sales growth rate in the past several years and what is the

projection until 2021?

What are the key market trends in Mexican B2C E-Commerce?

Which payment methods do online shoppers in Mexico prefer?

What are the leading E-Commerce product categories in Mexico?

Who are the top 5 market players in terms of online retail market share in Mexico?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

MEXICO B2C E-COMMERCE MARKET 2017

MEXICO TO SEE THE FASTEST E-COMMERCE GROWTH RATES AMONG

LATIN AMERICA’S TOP MARKETS, YSTATS.COM’S NEW REPORT REVEALS

Mexico ranks second after Brazil and ahead of Argentina in Latin America’s B2C E-

Commerce sales. Of these top three countries, Mexico is projected to see the fastest growth

rate in online retail in the period from 2016 to 2021, according to a forecast cited in the

yStats.com report. One of the main factors driving the growth of online shopping in Mexico

is a favorable demographic profile of the country’s population, where young urbanized

consumers account for a significant proportion. Furthermore, Internet penetration in

Mexico has grown over the past several years to over 50% of the population, mainly due to

the use of smartphones. More than three-quarters of Internet users went online via these

devices in 2016, compared to less than one-half using desktop computers.

In online shopping, mobile devices also play an important role. According to a survey

from early 2017, cited in this report by yStats.com, slightly below 50% of online shoppers in

Mexico made their latest online purchase from a mobile device, either smartphone or

tablet. Furthermore, mobile devices are increasingly used to conduct price comparison

while shopping at a physical store. Overall, omnichannel activities such as comparing prices

or products online before buying in store (“webrooming”) or browsing physical store

offerings prior to making a purchase online (“showrooming”) significantly increased their

reach of Mexico’s consumers in the past two years.

Another top trend in Mexico’s B2C E-Commerce is cross-border shopping. A double-

digit share of online shoppers made purchases from foreign sellers in 2016, most popularly

on U.S. and Asian websites. U.S.-based companies Amazon and Wal-Mart are also heavily

investing in their local E-Commerce operations in Mexico, with Amazon having launched the

Amazon Prime service in Mexico in 2017 and Wal-Mart planning to expand its fulfillment

and logistics capabilities. Another top player is Argentina-based online marketplace

MercadoLibre, which held the leading position in Mexican online retail in terms of market

share as of 2016, according to research cited in the yStats.com report.

MEXICO B2C E-COMMERCE MARKET 2017

MARKET 2017

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MANAGEMENT SUMMARY

OVERVIEW & INTERNATIONAL COMPARISONS

B2C E-Commerce Market Overview, September 2017

Retail E-Commerce Sales Forecast in Mexico, Compared to Selected Emerging Markets Worldwide, in USD billion,

2025f

Breakdown of Retail E-Commerce Sales in Latin America by Country, incl. Mexico, in %, 2016e

B2C E-Commerce Sales in Selected Countries in Latin America, incl. Mexico, in USD billion, 2015 & 2020f

M-Commerce and E-Commerce Sales CAGR in Mexico, Compared to Selected Countries in Latin America, in %, 2015-

2019f

Internet Penetration in Mexico, Compared to Selected Countries in Latin America, in % of Individuals, 2016

Number of Smartphone Users in Mexico, Compared to Selected Countries in Latin America, in millions, 2014-2020f

Audience Reach of Retail and Travel Website Categories in Mexico Compared to Selected Countries in Latin America,

in % of Unique Visitors on PC/Laptop, 2016

TRENDS

Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users,

May 2015 & May 2016

Breakdown of Last Online Purchase by Device Used, in % Online Shoppers, February 2017

Product Categories Purchased Via Mobile Devices, in % of Mobile Shoppers, August 2016

Types of Mobile Transactions Conducted, in % of Mobile Device Users, 2015 & 2016

Reasons to Choose a Specific Device for Online Shopping, in % of Online Shoppers on the Respective Device, 2016

Omnichannel Shopping Behavior, in % of Internet Users, 2015 & 2016

Breakdown of Online Shoppers by Cross-Border and Domestic Shoppers, in %, May 2016

Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 &

2016

Top Drivers for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 & 2016

SALES & SHARES

B2C E-Commerce Sales, in MXN billion, and Year-on-Year Change, in %, 2009 – 2015

B2C E-Commerce Sales, in MXN billion, 2016 & 2021f

B2C E-Commerce Share of Total Retail Sales, in %, 2016

INTERNET USERS & ONLINE SHOPPERS

Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 - 2016

Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, May 2015 & May 2016

Breakdown of Frequency of Online Shopping, in % of Online Shoppers, May 2016

Online Shopper Penetration, in % of Internet Users, 2015 & 2016

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MEXICO B2C E-COMMERCE MARKET 2017

TABLE OF CONTENTS (1 OF 2)

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INTERNET USERS & ONLINE SHOPPERS (CONT.)

Reasons For Buying Products Online, in % Online Shoppers, February 2017

Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, February 2017

Top 3 Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, December 2016

Top 3 Reasons for Shopping Online, in % of Online Shoppers, December 2016

PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, May 2016

Product Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Online Spending per

Category, in MXN, 2015 & 2016

Product Categories Purchased Online and Offline, in % of Internet Users, and Online Share of Spending in Each

Category Among Those Who Purchased from This Category, February 2017

Service Categories Purchased Online and Offline, in % of Internet Users, and Online Share of Spending in Each

Category Among Those Who Purchased from This Category, February 2017

PAYMENT

Payment Methods Used in E-Commerce, in % of Internet Users, December 2016

Top 10 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 & 2016

Online Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016

Offline Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016

Reasons for Not Storing Credit/Debit Card Information With Online Shops, in % of Online Shoppers, 2015 & 2016

DELIVERY

Factors That Would Encourage Buying from an Online Shop, in % of Online Shoppers, Dec. 2016

Breakdown of Important Factors Related to Delivery, in % of Online Shoppers, February 2017

PLAYERS

B2C E-Commerce Players Overview, September 2017

Top 5 Online Shops, by Visited and Purchased From, in % of Online Shoppers, February 2017

Top 5 Companies by B2C E-Commerce Market Share, in %, 2011, 2012 & 2016

Top 10 E-Commerce Websites Purchased From, by Product Segment, in % of Online Shoppers in Each Segment,

February 2017

Top 10 Retail Websites by Number of Unique Visitors, in millions, January 2017

MEXICO B2C E-COMMERCE MARKET 2017

TABLE OF CONTENTS (2 OF 2)

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MEXICO B2C E-COMMERCE MARKET 2017

REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR MEXICO B2C E-COMMERCE MARKET 2017

Report Coverage

This report covers the B2C E-Commerce market in Mexico. A

broad definition of retail E-Commerce used by some original sources cited

in this report might include both B2C and C2C E-Commerce.

The report contains relevant information about international

comparisons, market trends, B2C E-Commerce sales and shares, Internet

users and shoppers, products, payment methods, delivery and players.

Report Structure

The report starts with an overview of the B2C E-Commerce

market and international comparisons, where the relevant country is

compared to other countries in the region and worldwide in terms of

criteria relevant to E-Commerce.

Next, the “Trends” section includes an overview of market

trends, such as M-Commerce and cross-border online shopping.

The section “Sales & Shares” covers the development of retail

B2C E-Commerce sales and E-Commerce’s share of total retail sales.

In the “Users & Shoppers” section, information about Internet

penetration and online shoppers is included.

Afterwards, the section “Products” shows the leading product

categories purchased online.

The next section, “Payment”, covers the payment methods most

used by online shoppers.

Furthermore, the “Delivery” section covers information related to

delivery in B2C E-Commerce.

Finally, the “Players” section includes information about the

leading B2C E-Commerce companies, including a ranking of top online

retailers by market shares and usage by online shoppers.

MEXICO B2C E-COMMERCE MARKET 2017

7

Brazil B2C E-Commerce Market 2017

Latin America Online Payment Methods: Full Year 2016

Latin America B2C E-Commerce Market 2016

Global Online Payment Methods: First Half 2017

Global Cross-Border B2C E-Commerce Market 2017

Global M-Commerce 2017

Global Online Travel Market 2016

Global Clothing B2C E-Commerce Market 2016

Russia B2C E-Commerce Market 2017

Turkey B2C E-Commerce Market 2017

Poland B2C E-Commerce Market 2017

South Korea B2C E-Commerce Market 2017

India B2C E-Commerce Market 2017

China B2C E-Commerce Market 2017

Indonesia B2C E-Commerce Market 2017

Thailand B2C E-Commerce Market 2017

Western Europe B2C E-Commerce Market 2017

Europe B2C E-Commerce Market 2017

Asia-Pacific B2C E-Commerce Market 2017

Southeast Asia B2C E-Commerce Market 2017

September 2017

March 2017

March 2016

August 2017

February 2017

June 2016

October 2016

August 2016

July 2017

July 2017

July 2017

June 2017

May 2017

May 2017

April 2017

April 2017

July 2017

July 2017

June 2017

May 2017

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