SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 · 1 charts page 14 southeast asia b2c e-commerce market...

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SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 PUBLICATION DATE: SEPTEMBER 2015

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-10 TABLE OF CONTENTS I PAGE 11 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 12 METHODOLOGY I PAGE 13 RELATED REPORTS I PAGE 14 CLIENTS I PAGE 15-16 FREQUENTLY ASKED QUESTIONS

PAGE 17 ORDER FORM I PAGE 18 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

Southeast Asia B2C E-Commerce Market 2015

Market Report

B2C E-Commerce

Southeast Asia

Indonesia, Thailand, Malaysia, Philippines, Vietnam, Singapore

English

PDF & PowerPoint

125

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Site License:

Global Site License:

€ 1,950 (exc. VAT)

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QUESTIONS

ANSWERED

IN THIS REPORT

How does B2C E-Commerce evolve in Southeast Asia and what are its prospects?

Which countries have the lead in B2C E-Commerce in Southeast Asia?

What are some important characteristics and differences between the online retail markets in this

sub-region?

Which B2C E-Commerce trends are prominent across the Southeast Asian markets?

Who are the major E-Commerce market players in the countries of Southeast Asia?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015

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B2C E-COMMERCE BOOMING ACROSS SOUTHEAST ASIA

B2C E-Commerce in Southeast Asia has seen rapid growth and is predicted to

maintain double-digit growth rates for the next several years. While Singapore established

itself as the leading country by B2C E-Commerce sales in this sub-region, Indonesia is likely

to take over this position due to increasing Internet and online shopper penetration within

its vast population. Indonesia is predicted to account for more than a third of overall B2C

E-Commerce sales in Southeast Asia in the next three years.

Southeast Asia is home to five of the top 10 countries in the Asia-Pacific region in

terms of number of Internet users. However, only Singapore’s online market can be

perceived as relatively advanced, with well-developed infrastructure and high Internet

penetration, while other Southeast Asian markets can still expect robust growth through

new Internet users and online shoppers, as well as infrastructure improvement.

Other B2C E-Commerce markets in Southeast Asia, such as Thailand, Vietnam and

the Philippines, currently account for less than a 1% share of domestic retail sales and

thus have a great room for growth. Along with an increase in Internet penetration,

strengthening trust in online payments, development of delivery infrastructure and E-

Commerce regulation will boost B2C E-Commerce growth. The leading trends in online

retail across Southeast Asia include mobile and cross-border online shopping. In

Indonesia, for example, mobile phones were used by the majority of Internet users to go

online in 2014, and were furthermore the devices most used by online shoppers to make

purchases over the Internet. Meanwhile, in Malaysia over one third of online purchases

were reported to come from cross-border sales last year.

Some of the major regional players in the E-Commerce space in Southeast Asia

include online retailer and marketplace Lazada, online classifieds platform OLX and online

clothing merchant Zalora. Also global E-Commerce websites such as Amazon.com,

Aliexpress.com and eBay.com rank high in popularity among Internet users in Southeast

Asian countries.


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MANAGEMENT SUMMARY

REGIONAL

B2C E-Commerce Sales in Southeast Asia, in USD billion, 2009, 2014 & 2019f

B2C E-Commerce Share of Total Retail Sales in Southeast Asia, in %, 2014 & 2019f

B2C E-Commerce Sales in Southeast Asia, in USD billion, 2013 & 2018f

Online Shopper Penetration, by Selected Emerging Markets, incl. Countries in Southeast Asia, in % of Adult

Internet Users, May 2014

Number of Internet Users in Asia-Pacific, by Country, incl. Countries in Southeast Asia, in millions, 2013 –

2018f

Internet Penetration in Asia-Pacific, by Country, incl. Countries in Southeast Asia, in % of Population, 2013 -

2018f

Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific,

by Selected Countries, incl. Countries in Southeast Asia, in %, Q4 2014

Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Countries in Southeast Asia, in % of

Respondents, 2012 – 2014

Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries,

incl. Countries in Southeast Asia, April 2015

Internet Penetration in Southeast Asia, by Country, in % of Population, 2014

B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, in %, 2013

Devices Most Used for Online Shopping in Southeast Asia, by Country, Compared to Global Average, in % of

Online Shoppers, Q1 2014

Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by

Country, 2014/Q1 2015

Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, in % of

Smartphone Users, 2014/Q1 2015

Top 3 Drivers of Online Shopping in Southeast Asia, by Country, Q1 2014

Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by

Country, Compared to Global Average, in % of Internet Users, Q1 2014

SINGAPORE

3.1 OVERVIEW

B2C E-Commerce Overview and International Comparisons, August 2015

3.2 TRENDS

B2C E-Commerce Trends Overview, August 2015

Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015f

Products Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015


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TABLE OF CONTENTS (1 OF 7)

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SINGAPORE (Cont.)

3.3 SALES & SHARES

B2C E-Commerce Sales, in SGD million, 2013 & 2018f

B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013

3.4 USERS & SHOPPERS

Internet Penetration, in % of Households, 2010 - 2014

Online Shopper Penetration, in % of Internet Users, 2009 – 2013

3.5 PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013

3.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013

3.7 DELIVERY

Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014

3.8 PLAYERS

E-Commerce Player Overview, August 2015

Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views

and Bounce Rate, July 2015

INDONESIA

4.1 OVERVIEW


4.2 TRENDS


Devices Most Used for Online Shopping, in % of Online Shoppers, Q1 2014

Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014

Overview of B2C E-Commerce Regulatory Trends, August 2015

SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (2 OF 7)

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INDONESIA (Cont.)

4.3 SALES & SHARES

B2C E-Commerce Sales, in USD million, 2009 & 2014

B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018f


Internet Penetration, in % of Individuals, 2010 - 2014

Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014

Online Shopper Penetration, in % of Internet Users, 2013 - 2018f

4.5 PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, 2014

4.6 PAYMENT

Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014

4.7 DELIVERY

Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online Shoppers,

2014

4.8 PLAYERS


E-Commerce Websites Purchased From, in % of Online Shoppers, 2014

Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views

and Bounce Rate, July 2015

MALAYSIA

5.1 OVERVIEW


5.2 TRENDS


Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015

Breakdown of Likelihood of Following a Brand on Social Media, in % of Internet Users, March 2015

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MALAYSIA (Cont.)

5.3 SALES & SHARES

B2C E-Commerce Sales, in MYR billion, 2013 & 2020f

B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f



Activities Carried Out Online, incl. Purchasing and Ordering Goods and Services, in % of Internet Users,

2013

5.5 PRODUCTS

Product Purchased Online, in % of Online Shoppers, 2013

5.6 PAYMENT

Online Payment Overview, August 2015

5.7 DELIVERY

Criteria Reasons for Not Purchasing or Ordering Goods and Services Online, incl. Delivery, in % of Internet

Users Who Do Not Purchase Online, 2013

5.8 PLAYERS


Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page

Views and Bounce Rate, July 2015

THAILAND

6.1 OVERVIEW


6.2 TRENDS


Breakdown of Devices Used for Shopping Online, in % of Online Shoppers, June 2014

Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers,

January 2015

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THAILAND (Cont.)

6.3 SALES & SHARES

B2C E-Commerce Sales, in USD million, 2013 & 2018f

B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f



Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014

6.5 PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, May 2015

6.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015

6.7 DELIVERY

Methods Used in Online Shopping, in % of Online Shoppers, May 2015

6.8 PLAYERS




PHILIPPINES

7.1 OVERVIEW


7.2 TRENDS


Product Categories Purchased via Social Messaging Apps on Mobile Phones, in % of Mobile Internet Users,

June 2014

Breakdown of Experience with Online Shopping, by Buying from Local Websites Only, Buying from Local

and Overseas Websites and Not Buying Online, in % of Internet Users, August 2014

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PHILIPPINES (Cont.)

7.3 SALES & SHARES

E-Commerce Sales, USD billion, 2014 & 2015f

B2C E-Commerce Share of Total Retail Sales, in %, 2014



7.5 PRODUCTS

Top 3 Product/Service Categories to Purchase Online in the Next 6 Months, in % of Internet Users, Q1

2014

7.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014

7.7 DELIVERY

Overview of B2C E-Commerce Delivery, August 2015

7.8 PLAYERS




VIETNAM

8.1 OVERVIEW


8.2 TRENDS


Product Categories Purchased Online via Facebook, in % Online Shoppers Who Purchase on Facebook,

December 2014

Online/Offline Purchase Behavior after Online/Offline Research, in % of Internet Users, 2014/April 2015

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VIETNAM (Cont.)

8.3 SALES & SHARES

B2C E-Commerce Sales, in USD billion, 2013 & 2014

B2C E-Commerce Share of Total Retail Sales, in %, 2014

B2C E-Commerce Sales, in EUR billion, 2013 & 2018f


Internet Penetration, in % of Individuals, 2010 – 2014

8.5 PRODUCTS

Product Categories Purchased Online, in % Online Shoppers, 2013 & 2014

8.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014

8.7 DELIVERY

Complaints Received by E-Commerce Websites, incl. Delivery, in % of E-Commerce Websites, 2014

8.8 PLAYERS


Top 10 E-Commerce Websites by Visits, by Website Rank, August 2015

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SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

The reports take into account a broad definition of B2C

E-Commerce, which might include mobile commerce. As

definitions may vary among sources, exact definition used by the

source (if available) is included at the bottom of the chart.

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Sub Title, which provides necessary information about the

country, the topic, units or measures of currency, and the

applicable time period(s) to which the data refers. With respect to

rankings, it is possible that the summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

METHODOLOGY OF OUR SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 REPORT

In this report major B2C E-Commerce trends, sales

figures, share of the total retail market, main online product

categories, and relevant information about Internet users, online

shoppers and leading E-Commerce companies are included.

The regional chapter opens the report, highlighting

regional developments, such as sales, and international

comparisons of the countries in the sub-region among

themselves and to other countries in the region and worldwide.

The comparisons concern criteria related to B2C E-Commerce,

such as Internet and online shopper penetration.

The rest of the report is divided by countries. The

countries are presented in the order of descending B2C E-

Commerce sales. Where no comparative sales were available,

other relevant criteria were applied to determine the order, such

as Internet and online shopper penetration.

Each country chapter starts with an overview of the B2C

E-Commerce market in the respective country.

Next the “Trends” section provides an overview of B2C E-

Commerce market trends, such as social commerce, cross-border

online shopping, M-Commerce, omnichannel retail and regulatory

trends.

The section “Sales & Shares” includes the development of

B2C E-Commerce sales, including historical sales and forecasts,

where available. Furthermore, this section shows the development

of B2C E-Commerce share of the total retail market.

In the “Users & Shoppers” section, a review of the

development of Internet penetration and online shopper

penetration is included.

Afterwards, the section “Products” shows the leading

product categories purchased online.

The next two sections, “Payment” and “Delivery”, cover

information related to delivery and payment methods most used

by online shoppers.

Finally, the “Players” section includes information about

the leading E-Commerce players, such as online retailers and

marketplaces.


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UPCOMING RELATED REPORTS

Indonesia B2C E-Commerce Market 2015 August 2015 € 750

Thailand B2C E-Commerce Market 2015 August 2015 € 750

Malaysia B2C E-Commerce Market 2015 August 2015 € 750

Vietnam B2C E-Commerce Market 2015 August 2015 € 750

Philippines B2C E-Commerce Market 2015 August 2015 € 750

Singapore B2C E-Commerce Market 2015 September 2015 € 750

Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950

Asia-Pacific Online Payment Methods: First Half 2015 August 2015 € 750

Asia-Pacific M-Commerce Snapshot 2015 March 2015 € 950

Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950

China B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

Japan B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

South Korea B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

Global B2C E-Commerce Market 2014 October 2014 € 4,950**

Asia-Pacific B2C E-Commerce Market 2014 August 2014 € 3,950**

Southeast Asia B2C E-Commerce Market 2014 August 2014 € 2,950**

Global B2C E-Commerce and Online Payment Market 2014 October 2014 € 5,950**

REPORT

PUBLICATION

DATE

PRICE*

Asia-Pacific B2C E-Commerce Market 2015 September 2015 € 2,950


**Reflects Discounted Price

SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 · 1 charts page 14 southeast asia b2c e-commerce market...

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