SINGAPORE B2C E-COMMERCE MARKET 2017 - singapore b2c e-commerce market 2017 publication date: april

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  • SINGAPORE B2C E-COMMERCE MARKET 2017 PUBLICATION DATE: APRIL 2017

    PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

    CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I

    PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

  • 2

    2

    PRODUCT DETAILS Title: Type of Product:

    Category:

    Covered Regions:

    Covered Countries:

    Language:

    Formats:

    Number of Charts:

    Singapore B2C E-Commerce Market 2017

    Report

    B2C E-Commerce

    N/A

    Singapore

    English

    PDF & PowerPoint

    72

    PRICES* Single User License: Site License:

    Global Site License:

    € 750 (exc. VAT)

    € 1,125 (exc. VAT)

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    We occasionally offer a discount on selected reports as newer reports are published. Please see the most up-to-date pricing on our website www.ystats.com.

    QUESTIONS

    ANSWERED

    IN THIS REPORT

    How large were the E-Commerce sales in Singapore in 2016 and what are the predicted growth

    rates?

    What is Singapore’s rank in Southeast Asia by E-Commerce market size and penetration?

    What are the main trends driving the growth of online retail in Singapore?

    Which payment and delivery methods are most demanded by Singaporean online shoppers?

    Who are the leading E-Commerce market players in Singapore?

    SECONDARY MARKET

    RESEARCH

    Our reports are exclusively based on secondary market research. Our researchers derive

    information and data from a variety of reliable published sources and compile the data into

    understandable and easy-to-use formats.

    ADVANTAGES Maximum Objectivity Reliable Sources

    Up-To-Date Analysis

    Boardroom-Ready PowerPoint Presentations

    Guidance For Strategic Company Decisions

    SINGAPORE B2C E-COMMERCE MARKET 2017

  • SINGAPORE IS THE MOST ADVANCED B2C E-COMMERCE MARKET

    IN SOUTHEAST ASIA, AND IS STILL GROWING

    Singapore is one of the smallest countries in the region in terms of population, but

    had the third largest B2C E-Commerce market in 2016 due to a well-developed

    infrastructure, high rates of Internet connectivity and affinity of consumers to online

    shopping. More than three-quarters of individuals in this country have Internet access and

    Internet connection speed is the highest among the five major Southeast Asian countries,

    according to the findings in yStats.com’s report. A high double-digit share of adult Internet

    users made purchases online in 2016, driven by factors such as lower prices compared to

    offline stores and the ability to access items not available in Singapore from Internet

    merchants abroad.

    A high share of cross-border imports is an important characteristic of Singaporean E-

    Commerce market. More than 50% of online shoppers made purchases from abroad, with

    cross-border E-Commerce platforms in China and the USA such as Alibaba and Amazon

    being the main destinations, according to statistics cited in this report by yStats.com.

    Another important market trend is the growth of M-Commerce, spurred by wide access to

    mobile Internet technology which accounts for nearly all mobile phone connections in the

    country.

    Whether Singaporean online shoppers buy from local or foreign online merchants,

    fashion items are the most demanded product category. Among the products with the

    fastest predicted growth rate in 2017 are household goods and groceries. Online shoppers

    with a high monthly income were especially likely to shop for groceries online, as

    yStats.com’s report reveals. The country’s major E-Commerce competitors took notice of

    this trend, with online retailer and marketplace operator Lazada acquiring online grocer

    RedMart in 2016.

    Overall, the B2C E-Commerce market in Singapore is the most advanced of the top

    five Southeast Asian nations, as signaled by the highest online share of total retail sales.

    Nevertheless, the market is far from reaching its full potential, with double-digit growth

    rates predicted through 2025.

    SINGAPORE B2C E-COMMERCE MARKET 2017

    MARKET 2017

    3

  • MANAGEMENT SUMMARY

    OVERVIEW & INTERNATIONAL COMPARISONS

     Overview of B2C E-Commerce Market and International Comparisons, March 2017

     B2C E-Commerce Sales in Southeast Asia, by Country, incl. Singapore, in USD million, 2015

     Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in

    Southeast Asia, by Country, incl. Singapore, 2016e

     B2C E-Commerce Sales in Southeast Asia, by Country, incl. Singapore, in USD billion, 2015 & 2025f

     B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Singapore, in %, 2015 & 2025f

     Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Singapore, in USD billion and in % of Total Hotels

    and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f

     Online Rides Sales in Southeast Asia, by Country, incl. Singapore, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-

    2025f

     Internet Penetration in Southeast Asia, by Country, incl. Singapore, in % of Individuals, 2015

     Average Fixed Internet Connection Speed in Southeast Asia, by Country, incl. Singapore, in MBPS, Q2 2016

     Internet Users in Southeast Asia, by Country, incl. Singapore, in millions, 2015 & 2020f

     Number of Internet Users Who Research Products or Services Online, by Country, incl. Singapore, in millions, 2015

     Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top

    Cities and Other Areas, by Country, incl. Singapore, in %, November 2015

     Breakdown of Online Shoppers in Selected Countries in Asia, incl. Singapore, by Domestic Shoppers Only, Domestic

    and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016

    TRENDS

     Overview of B2C E-Commerce Trends, March 2017

     Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-

    Border Only, in %, October 2016

     Breakdown of Cross-Border Online Spending by Countries, in % and in SGD million, 2016e

     Share of Online Shoppers Who Buy from Out-of-Country Online Retailers Due to Better Prices, in %, June 2016

     Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, June 2016

     Number of Mobile Phone Subscriptions by 2G, 3G and 4G, in thousands, 2011-2016

     Breakdown of Devices Used for Research and Purchase Online, in % of Online Shoppers, September 2016

     Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping

    Done Through Mobile Apps, in %, June 2016

     M-Commerce Share of B2C E-Commerce Sales, in %, 2011 – 2015

     Average M-Commerce Share of Online Spending, in %, 2016

     Drivers and Barriers to Mobile Purchases, in % of Mobile Shoppers, August 2016

     Share of Internet Users Who Would Shop More at Online Retailers if They Provided Similar Loyalty Benefits as

    Traditional In-Store Retailers, in %, and 5 Most Appealing Loyalty Features, May 2016

     Share of Online Shoppers Who Discover New Products through Social Media Channels, in %, August 2016

    SALES & SHARES

     B2C E-Commerce Share of Total Retail Sales, in % and in SGD billion, 2016

     Retail E-Commerce Sales, in SGD billion, 2016e & 2017f

    3

    2

    SINGAPORE B2C E-COMMERCE MARKET 2017

    TABLE OF CONTENTS (1 OF 2)

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    1

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  • 5

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    SALES & SHARES (CONT.)

     Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2015 – 2020f

     B2C E-Commerce Sales, in USD billion, and Share of Retail Sales, in %, 2015 & 2025f

    INTERNET USERS & ONLINE SHOPPERS

     Internet User Penetration, in % of Individuals, 2010 – 2015

     Number of Broadband Subscriptions by Type, in thousands, 2011-2016

     Online Shopper Penetration, in % of Adult Internet Users, 2016

     Factors that Encourage to Buy Online, in % of Online Shoppers, 2016

     Average Monthly Online Spending, in SGD, by All Online Shoppers and Online Shoppers with Monthly Income of SGD

    4,000-5,000, 2016

     Top Motivations to Shop Online, in % of Online Shoppers Aged 15-35, June 2015

     Breakdown of Monthly Online Spending in SGD, in% of Online Shoppers Aged 15-35, June 2015

    PRODUCTS

     Product Categories Purchased Online, in % of Online Shoppers Aged 15-35, by Gender, June 2015

     Top 3 Product Categories by Rank Purchased by Online Shoppers, by Monthly Income, 2016

     Expected Growth of Online Spending in Selected Product Categories, in %, 2017f vs. 2016

    PAYMENT

     Breakdown of Payment Methods Preferred in Online Shopping, i