EUROPE CLOTHING B2C E-COMMERCE MARKET 2016 - … · 1 charts page 1 europe clothing b2c e-commerce...

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EUROPE CLOTHING B2C E-COMMERCE MARKET 2016 PUBLICATION DATE: AUGUST 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS

PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

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Europe Clothing B2C E-Commerce Market 2016

Market Report

B2C E-Commerce

Europe

UK, Germany, France, Spain, Italy, Netherlands, Belgium, Austria,

Switzerland, Russia, Poland, Turkey, Greece, Czech Republic,

Hungary, Ukraine, Romania, Kazakhstan, Sweden

English

PDF & PowerPoint

129

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QUESTIONS

ANSWERED

IN THIS REPORT

What is the market size of clothing B2C E-Commerce in various countries of Europe?

How high is the share of online shoppers purchasing clothing in European markets?

How does clothing rank compared to other online product categories in the countries of this

region?

Which are the leading clothing E-Commerce websites in Europe?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

EUROPE CLOTHING B2C E-COMMERCE MARKET 2016

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CLOTHING IS TOP PRODUCT CATEGORY SOLD ONLINE IN EUROPE,

ACCORDING TO YSTATS.COM REPORT

Clothing is one of the most popular product categories purchased by online

shoppers in Europe. It beat electronics, books and other product categories in terms of

online shoppers’ share in countries such as the UK, Germany, France, Russia, Poland, Turkey

and Finland in 2015. More than half of online shoppers in the EU made purchases of clothes

and sports goods last year.

With the online sales of fashion growing, B2C E-Commerce’s share of total retail sales

of this product category is also expanding. In the UK, over 10% of sales of clothing, footwear

and textile retailers were done online in the first six months of 2016. In Germany, the online

share is projected to reach over one third of sales within the next ten years. While the

online penetration is significantly lower in emerging Eastern European countries, B2C E-

Commerce sales of clothing are also growing there, rising at double-digit growth rates in

Russia, Turkey, and other markets.

Among the current challenges to the online fashion industry is the high rate of

returns, many of them resulting from the inability to try products before the purchase. New

virtual fitting and sizing technologies are being developed to help resolve this issue. Pure-

play online retailers such as ASOS, Zalando and Wildberries could especially benefit from

these innovations.


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MANAGEMENT SUMMARY

GLOBAL

Product Categories Purchased Online, incl. “Fashion-Related Products”, in % of Online Shoppers, Q4 2015

Product Categories Most Purchased Online, by Generation, incl. “Apparel”, in % of Online Shoppers, November

2015

Product Categories Purchased Cross-Border, incl. “Clothing and Footwear”, in % Cross-Border Online Shoppers,

September 2015

Breakdown of Preferred Channels of Buying “Clothing and Footwear”, in % of Online Shoppers, September 2015

Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in

minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016

EUROPE REGIONAL

Product Categories Purchased Online in the EU, incl. “Clothes, Sports Goods”, in % of Online Shoppers, 2015

Share of Online Shoppers Buying “Clothing, Sports Goods” Online, by EU Countries, Switzerland, Norway and

Turkey, in % of Online Shoppers and in % of Individuals, 2014 & 2015

B2C E-Commerce Sales of Clothing and Footwear, by the UK, Germany and Italy, in USD billion, 2015 & 2020f, and

CAGR, in %, 2015-2020f

Share of Online Shoppers Purchasing “Clothing and Footwear” Online, in % and in millions, by Belgium, France,

Germany, Italy, the Netherlands, Poland, Scandinavia, Spain, the UK, April 2015

Share of Internet Users Webrooming and Showrooming for “Clothing, Shoes and Accessories”, Compared to

“Electronics”, by Germany, Austria and Switzerland, in %, May 2015

WESTERN EUROPE

4.1 UK

Overview of Clothing B2C E-Commerce Market, August 2016

B2C E-Commerce Sales of Clothing and Footwear, Electrical and Electronic Goods and Groceries, in GBP billion,

2014 & 2015e, in % Share of Total B2C E-Commerce Sales and in % Share of Retail Sales in the Respective Category,

2015e

B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, B2C E-Commerce Share of Total Retail Sales of

Clothing and Footwear, in %, and B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2015 & 2020f

B2C E-Commerce Share of Total Retail Sales of Textile, Clothing and Footwear Retailers, Compared to B2C E-

Commerce Share of Total Retail Sales, in %, 2011-2015 & Q1-Q2 2016

Product Categories Purchased Online, incl. “Clothes or Sports Goods”, in % of Online Shoppers, Q1 2015 & Q1 2016

Product Categories Purchased Online, incl. “Clothes or Sports Goods”, in % of Online Shoppers, by Age Group and

Gender, Q1 2016

Overview of Clothing B2C E-Commerce Players, August 2016

Breakdown of Device Usage by Unique Visitors to 10 Selected Clothing Retailers’ Websites, by Device, in %,

December 2015


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TABLE OF CONTENTS (1 OF 5)

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WESTERN EUROPE (Cont.)

4.1 UK (Cont.)

Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit

Duration, in minutes, Bounce Rate, in %, and UK’s Share of Total Visits, in %, July 2016

4.2 GERMANY

Overview of Clothing B2C E-Commerce Market and Players, August 2016

B2C E-Commerce Sales of Clothing, in EUR billion, and Year-on-Year Change, in %, 2011 - 2015

B2C E-Commerce Sales of Fashion and Accessories, in EUR billion, 2014 & 2015

Breakdown of B2C E-Commerce Sales of Fashion and Accessories by Sub-Categories, in %, 2014

B2C E-Commerce Share of Total Retail Sales of Clothing, Shoes and Accessories, in %, 2015 & 2025f

Product Categories Purchased Online, incl. “Clothing and Sports Goods”, in % of Online Shoppers, Q1 2015

Top 5 Online Clothing Shops by B2C E-Commerce Revenue, in EUR million, 2014

Top 5 Online Shops and Marketplaces to Purchase Clothing and Shoes, in % of Clothing Online Shoppers, October

2015


Duration, in minutes, Bounce Rate, in %, and Germany’s Share of Total Visits, in %, July 2016

4.3 FRANCE

B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective

Category, in %, incl. “Clothing”, 2015

B2C E-Commerce Sales of Clothing, Shoes and Home Textile, in EUR billion, 2014 & 2015

Product Categories Purchased Online, in % of Online Shoppers, 2015

Product Categories Purchased Online via Desktop and Smartphone, incl. “Clothing’, in % of Internet Users and in %

of Mobile Internet Users, H1 2016

Breakdown of B2C E-Commerce Sales of Clothing by Retailer Types, in %, 12 Months to June 2015


Duration, in minutes, Bounce Rate, in %, and France’s Share of Total Visits, in %, July 2016

4.4 SPAIN

Breakdown of B2C E-Commerce Sales of Fashion by Sub-Categories, in % and in EUR million, 2015

B2C E-Commerce Share of Total Retail Sales of Clothing, Footwear, Accessories and Home Textiles, in Q1 2014 – Q2

2016

Number of Online Shoppers of Clothing, Footwear, Accessories and Home Textiles Online, in millions, February

2014, February 2015 & February 2016

Products Purchased Online, incl. “Fashion”, in % of Online Shoppers, 12 Months to November 2015

Products Purchased via Mobile, incl. “Fashion”, in % of Online Shoppers, 12 Months to November 2015



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EUROPE (Cont.)

4.5 ITALY

B2C E-Commerce Sales of Clothing and Accessories, in EUR billion, 2015 & 2016f

B2C E-Commerce Exports of Clothing and Accessories, in EUR billion, 2015 & 2016f

B2C E-Commerce Share of Total Retail Sales of Clothing and Accessories, in %, 2015 & 2016f

Breakdown of Online Purchases of Clothing by Retailer Segment and Type, in %, 2016f

Breakdown of Online Purchases of Clothing by Sub-Categories, in %, 2016f

4.6 NETHERLANDS

B2C E-Commerce Sales of Clothing and Shoes, in EUR million, 2014

Online Share of Total Spending on Clothing, in %, H1 2015 & 2020f

Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Frequent Online Shoppers, 2014

4.7 BELGIUM

Product Categories Purchased Online, incl. “Clothing and Sports Equipment”, in % of Online Shoppers, 2014

4.8 AUSTRIA

Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, Q1 2015

4.9 SWITZERLAND

B2C E-Commerce Sales of Fashion and Shoes, in CHF billion, 2014 & 2015

EASTERN EUROPE

5.1 RUSSIA

B2C E-Commerce Sales of Clothing and Shoes, in RUB billion, 2014 & 2020f

B2C E-Commerce Sales by Product Categories, incl. “Clothing, Shoes”, in RUB billion, 2013 & 2014

Product Categories Purchased Online, in % of Online Shoppers, incl. “Clothing, Shoes, Sports Goods”, 2014 & 2015

Share of Online Purchasing “Clothing, Shoes and Sports Goods” Online, by Gender and Location Type, in %, 2014 &

2015

Share of Online Shoppers Purchasing Clothing and Footwear Online from Russian Online Shops, Chinese Online

Shops and Others, by Total, Moscow, Large Cities, Medium Cities and Small Cities, in % of Online Shoppers, and

Rank of Clothing and Footwear among Other Product Categories, 2015

Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. “Clothing and Shoes”, in %, 2015

Channels Used to Purchase Clothing, incl. Online, in % of Consumers, March 2015 & March 2016



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EASTERN EUROPE (Cont.)

5.1 RUSSIA (Cont.)

Reasons for Buying Clothing Online, in % of Consumers Buying Clothing Online, March 2016

Top Online Retail Categories by Audience Reach, incl. “Apparel”, in million Unique Visitors, July 2015

Top 10 Online Shops Specialized in Clothing, Shoes an Accessories, incl. E-Commerce Sales, in RUB million, Number

of Orders, in thousands, and Average Check, in RUB, 2015


Duration, in minutes, Bounce Rate, in %, and Russia’s Share of Total Visits, in %, July 2016

5.2 POLAND

Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, 2014 & 2015

Product Categories Most Purchased Online, incl. “Clothing/Footwear”, in million Online Shoppers, April 2015

Product Categories Purchased from Foreign Online Merchants, incl. “Clothing and Accessories”, in % of Cross-

Border Online Shoppers, April 2015

Average Monthly Online Spending per Shopper, by Selected Product Categories, incl. “Clothing and Accessories”, in

PLN, April 2015

Most Known E-Commerce Websites for Buying Clothing Online, in % of Internet Users, April 2016


Duration, in minutes, Bounce Rate, in %, and Poland’s Share of Total Visits, in %, July 2016

5.3 TURKEY

B2C E-Commerce Sales of Clothing and Footwear, in USD million, 2015 & 2020f

Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, by Gender, 12 Months

to March 2015

Product Categories Researched via Social Media Prior to Purchase, incl. “Clothing”, in % of Social Media Users, 2015


Duration, in minutes, Bounce Rate, in %, and Turkey’s Share of Total Visits, in %, July 2016

5.4 GREECE

Product Categories Purchased Online, incl. “Clothes, Footwear, Sports Goods”, in % of Online Shoppers, 12 Months

to March 2015

5.5 CZECH REPUBLIC

Product Categories Purchased Online, incl. “Clothing, Footwear, Fashion Accessories, Sports Equipment”, in % of

Online Shoppers, by Gender and Age Group, Q2 2015

Breakdown of Online Shops’ Market Share in the “Fashion & Clothing” Category, in %, H1 2015



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EASTERN EUROPE (Cont.)

5.6 UKRAINE

B2C E-Commerce Sales of Clothing and Shoes, in USD million, 2014 & 2015

Breakdown of Online Shops in the Segment “Clothing and Shoes” by Market Share, in %, 2014 & 2015

5.7 ROMANIA

Top 3 Product Categories in B2C E-Commerce, by Rank, incl. “Fashion”, 2014 & 2015

Average Check in Selected Online Shopping Categories, incl. “Fashion”, in RON, 2014 & 2015

5.8 HUNGARY

Breakdown of Product Categories Purchased Online, incl. “Clothing, Accessories, Sports Equipment”, in % of Online

Shoppers, 2014

5.9 KAZAKHSTAN

Product Categories Purchased Online, incl. “Clothing, Shoes”, in % of Online Shoppers, 2013 & 2014

Breakdown of B2C E-Commerce Sales of Top 50 Online Shops by Product Categories, incl. “Clothing and Shoes”, in

% and in USD million, 2014

Breakdown of B2C E-Commerce Sales of the Top 5 Online Shops in the Category “Clothing and Shoes”, by

Companies, in %, 2014

SCANDINAVIA

6.1 SUB-REGIONAL

Share of Online Shoppers Purchasing Clothing and Footwear Online, and in Cross-Border Online Shopping,

Showrooming and Webrooming, in % of Online Shoppers in the Respective Group, and Rank of Clothing and

Footwear among Other Categories, by Denmark, Finland, Norway, Sweden, and Scandinavia (Total), 2015

6.2 SWEDEN

B2C E-Commerce Sales of Clothing and Shoes, in SEK billion, 2013 - 2015

B2C E-Commerce Share of Total Retail Sales of Clothing and Shoes, in %, 2015

Product Categories Purchased Online, in % of Online Shoppers, Q3 2015



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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C

E-Commerce, which might include mobile commerce. As

definitions may vary among sources, exact definition used by the

source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Subtitle, which provides necessary information about the

country, the topic, units or measures

of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation

of all categories amounts to more than 100%. In this case, multiple

answers were possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

METHODOLOGY OF OUR EUROPE CLOTHING B2C E-COMMERCE MARKET 2016 REPORT

Report Coverage

This report covers the B2C E-Commerce market for

clothing in Europe. It takes into account a wide definition of the

clothing segment, including products referred to as apparel,

fashion, clothing, accessories and footwear. The exact definition

of the segment covered on each particular chart may differ

depending on the original source used. Besides sales figures,

penetration and rankings, this report also reveals important

market trends that affect clothing B2C E-Commerce, such as

mobile and cross-border shopping.

The major advanced and emerging countries in Europe

are included in this report.

Report Structure

The global chapter opens the report, featuring global market

trends and rankings.

The rest of the report is devoted to the European region

and divided by countries. The countries are grouped by three sub-

regions.

Within each group, the countries are presented in the

order of descending total B2C E-Commerce sales.

Within the country chapters, the following information is

covered, where available: B2C E-Commerce sales of clothing, the

share of online shoppers buying clothing online and the rank of

this category among other product categories, the share of B2C E-

Commerce on total retail sales of clothing and the share of

clothing on total B2C E-Commerce sales.

For the two leading countries in the region, a text chart

with qualitative overview of the online clothing market, trends and

players is included.


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UPCOMING RELATED REPORTS

Asia-Pacific Clothing B2C E-Commerce Market 2016 July 2016 € 950

Europe B2C E-Commerce Market 2016 February 2016 € 2,950

Western Europe B2C E-Commerce Market 2016 February 2016 € 1,950

Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950

Turkey B2C E-Commerce Market 2016 April 2016 € 950

Poland B2C E-Commerce Market 2015 January 2016 € 750

Russia B2C E-Commerce Market 2015 December 2015 € 950

Europe Online Payment Methods: Full Year 2015 March 2016 € 1,950

Europe B2C E-Commerce Delivery 2015 November 2015 € 950

Europe Cross-Border B2C E-Commerce 2015 August 2015 € 1,950

Global B2C E-Commerce Market 2016 June 2016 € 4,950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Middle-East B2C E-Commerce Market 2016 May 2016 € 1,950

Latin America B2C E-Commerce Market 2016 March 2016 € 1,950

North America B2C E-Commerce Market 2015 November 2015 € 950

Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450

REPORT

PUBLICATION

DATE

PRICE*

Global Clothing B2C E-Commerce Market 2016

August 2016 € 2,950


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