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Transcript of VIETNAM B2C E-COMMERCE MARKET 2018 page 9charts vietnam b2c e-commerce market 2018 publication date:

  • VIETNAM B2C E-COMMERCE MARKET 2018 PUBLICATION DATE: APRIL 2018

    PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

    CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I

    PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

  • 2

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    PRODUCT DETAILS Title: Type of Product:

    Category:

    Covered Regions:

    Covered Countries:

    Language:

    Formats:

    Number of Charts:

    Vietnam B2C E-Commerce Market 2018

    Report

    B2C E-Commerce

    N/A

    Vietnam

    English

    PDF & PowerPoint

    74

    PRICES* Single User License: Site License:

    Global Site License:

    € 750 (exc. VAT)

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    We occasionally offer a discount on selected reports as newer reports are published. Please see the most up-to-date pricing on our website www.ystats.com.

    QUESTIONS

    ANSWERED

    IN THIS REPORT

    What are the main drivers and barriers to growth in Vietnam’s B2C E-Commerce?

    How large is Vietnam’s online retail market projected to be by 2021?

    What are the main E-Commerce websites online shoppers in Vietnam purchase from?

    How is the mobile shopping trend evolving in Vietnam?

    Which payment methods are preferred by Vietnam’s online shoppers?

    SECONDARY MARKET

    RESEARCH

    Our reports are exclusively based on secondary market research. Our researchers derive

    information and data from a variety of reliable published sources and compile the data into

    understandable and easy-to-use formats.

    ADVANTAGES Maximum Objectivity Reliable Sources

    Up-To-Date Analysis

    Boardroom-Ready PowerPoint Presentations

    Guidance For Strategic Company Decisions

    VIETNAM B2C E-COMMERCE MARKET 2018

  • ONLINE MARKETPLACES DRIVE THE GROWTH OF B2C E-COMMERCE IN VIETNAM

    Vietnam has one of the most rapidly growing B2C E-Commerce markets in

    Southeast Asia, according to the yStats.com report. In the period through 2021, online

    retail sales in this country are projected to rise at double digit rates, driven by higher

    Internet penetration rates and more frequent online purchases. Only around 1% of the

    country’s retail sales were online in 2017, indicating much room for future growth.

    An increasing share of online shoppers in Vietnam is making purchases on E -

    Commerce marketplaces, as shown by research cited in the yStats.com report. These

    platforms have become important drivers of digital retail development in Vietnam due to

    their investments into building comprehensive E-Commerce ecosystems for warehousing,

    payment and delivery. On the other hand, social networks such as Facebook also remain

    among the most popular platforms used by shoppers to place orders online, especially in

    the categories such as fashion and cosmetics.

    Overall, competition between E-Commerce players is increasing amidst

    anticipation of further growth, according to findings in the yStats.com report. Alibaba-

    backed Lazada ranked as the most used E-Commerce website in 2017, while its major

    competitor, Tiki.vn raised investment from another Chinese E-Commerce leader, JD.com.

    In the electronics segment, the Mobile World Group is the top contender with the highest

    online retail market share as of 2017.

    VIETNAM B2C E-COMMERCE MARKET 2018

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  • MANAGEMENT SUMMARY

    OVERVIEW & INTERNATIONAL COMPARISONS

     B2C E-Commerce Market Overview and International Comparisons, April 2018

     Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia,

    Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f

     Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 &

    2021f, and CAGR, in %, 2016-2021f

     Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in

    %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines,

    Singapore, Thailand, Vietnam, 2016

     Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 &

    2016

     Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 &

    2022f

     Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines,

    Singapore, Thailand, Vietnam, 2017

     Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore,

    Thailand, Vietnam, 2017

     Annual Online Spending per Online Shopper, in USD, by Indonesia, Malaysia, Philippines, Singapore, Thailand,

    Vietnam, 2017

     Online Activities Performed via Computer at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines,

    Singapore, Thailand and Vietnam, 2017

     Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Indonesia, Malaysia,

    Philippines, Singapore, Thailand and Vietnam, 2017

     Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore,

    Thailand and Vietnam, 2017

     Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam,

    June 2017

     Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines,

    Singapore, Thailand, Vietnam, June 2017

     Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia,

    Philippines, Singapore, Thailand, Vietnam, June 2017

    TRENDS

     Breakdown of Internet Traffic by Device, in %, March 2018

     Devices Used for Shopping Online, in % of Online Shoppers, 2016

     Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017

     Share of Companies With a Mobile App for Selling, in %, 2017

     Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017

     Channels Used to Shop Online, in % of Online Shoppers, 2015 & 2016

     Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, June 2017

     Product Categories Purchased Online via Social Networks, in % of Online Shoppers, 2017

     Share of Companies Doing Business on Social Networks, and on E-Commerce Marketplaces, in %, 2017

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    VIETNAM B2C E-COMMERCE MARKET 2018

    TABLE OF CONTENTS (1 OF 2)

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    SALES & SHARES

     B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014 – 2016

     B2C E-Commerce Sales, in USD million, 2016 & 2021f

     B2C E-Commerce Share of Total Retail Sales, in %, 2016

     B2C E-Commerce Share of Total Retail Sales, in %, 2017e

    USERS & SHOPPERS

     Internet Penetration, in % of Individuals, 2010 - 2016

     Internet Penetration, in % of Individuals, 2017 & 2022f

     Online Shopper Penetration, in % of Internet Users, 2014 – 2016

     Breakdown of Frequency of Shopping Online, in % Urban Internet Users, 2017

     Annual Online Spending per Online Shopper, in USD, 2014 – 2016

     Breakdown of Average Annual Online Spending, in % of Online Shoppers, 2014-2016

     Barriers to Online Shopping, in % of Internet Users Who Do Not Shop Online, 2016

    PRODUCTS

     Product Categories Purchased Online, in % of Online Shoppers, 2017

     Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016

     Breakdown of Purchasing Groceries Online, in % of Internet Users, 2016

     E-Commerce Share of Total Retail Sales of FMCG in Urban Areas, in %, 2017e & 2025f

    PAYMENT

     Factors Most Important to Online Shoppers When Buying Online, in % of Online Shoppers, 2016

     Payment Methods Used in E-Commerce, in % of Online Shoppers, 2015 & 2016

     Breakdown of Payment Methods Used in Latest Online Purchase, in % of Online Shoppers, 2017

     Payment Providers Used, in % of E-Commerce Companies Using Payment Providers, 2016

    DELIVERY

     Delivery Methods Used for Online Purchases, in % of Online Shoppers, February 2017

     Major Concerns of Online Shoppers, in % of Online Shoppers, Q3 2017

    PLAYERS

     Overview of B2C E-Commerce Players, April 2018

     Overview of B2C E-Commerce Players, April 2018

     Number of Registered E-Commerce Websites, 2013 – 2016

     Websites Used for Shopping Online, in % of Online Shoppers, 2017

     Breakdown of Websites Most Used Shopping Online, in % of Online Shoppers, 2017

     Top 4 Online Shops by Product Category, incl. “Fashion”,