CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 PUBLICATION DATE: NOVEMBER 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 TABLE OF CONTENTS I PAGE 5 REPORT-SPECIFIC SAMPLE CHARTS

I PAGE 6 METHODOLOGY I PAGE 7 RELATED REPORTS I PAGE 8 CLIENTS I PAGE 9-10 FREQUENTLY ASKED QUESTIONS

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China B2C E-Commerce Sales Forecasts: 2016 to 2020

Market Report

B2C E-Commerce

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China

English

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QUESTIONS

ANSWERED

IN THIS REPORT

How large is China’s online retail market projected to be in 2020 according to different sources?

What is the prediction for China’s share of global E-Commerce sales in 2016 and in 2020?

How large is the contribution of B2C to overall retail E-Commerce in China?

What are the forecasts for M-Commerce sales in China?

Who are the top 10 B2C E-Commerce market players in China in 2016?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

CHINA’S SHARE OF GLOBAL ONLINE RETAIL WILL INCREASE DUE TO

RAPID SALES GROWTH THROUGH 2020

Online retail sales in China are projected to expand at a rate of at least +20% over the

next four years, according to various sources cited in the new report by yStats.com. As a

result of this rapid growth, the online share of total retail sales, already above the 10

percentage point mark, could mount new heights, and China’s share of global E-Commerce

sales is likely to continue rising.

B2C E-Commerce is expected to make a major contribution to this growth. According

to various sources, B2C’s share in China’s online retail sales has been on the rise over the

past few years and is now accounting for more than 50% of the total, whereas the share of

C2C has declined. Another important prediction cited in the yStats.com report concerns the

growth of M-Commerce in China: within the next few years, mobile shopping could account

for nearly three quarters of all online sales.

Among the major beneficiaries of China’s current and future E-Commerce sales

growth are the country’s largest online retailers and marketplaces. Alibaba Group’s

Tmall.com marketplace is an established market leader of the B2C E-Commerce segment,

followed by JD.com, the largest in direct-to-consumer retail online sales.

CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

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MANAGEMENT SUMMARY

MARKET OVERVIEW AND INTERNATIONAL COMPARISONS

B2C E-Commerce Market Overview and International Comparisons, November 2016

Global Retail E-Commerce Shares of Top 5 B2C E-Commerce Markets, incl. China, in %, 2016f & 2020f

CAGR of B2C E-Commerce Sales of Top 5 B2C E-Commerce Markets, incl. China, in %, by Minimum and Maximum

CAGR Forecast, 2015 - 2020f

Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, December 2015 & June 2016

Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2015

M-Commerce Sales, in CNY billion and in % of Total Retail E-Commerce Sales, by Four Comparative Estimates,

2014 – 2020f

Top 10 Market Players by Share of B2C E-Commerce GMV, in %, H1 2016

OVERVIEW OF SALES AND SHARES FORECASTS

Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, by Eight Comparative Estimates, 2014 – 2020f, and

CAGR, in %, 2015 – 2020f

B2C E-Commerce’s Share of Total Retail E-Commerce Sales (incl. B2C and C2C), by Three Comparative Estimates,

in %, 2014 & 2015

Retail E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2014 - 2020f

SALE FORECASTS

Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and Year-on-Year Change, in %, 2015 – 2020f

Retail E-Commerce Sales (incl. B2C and C2C), in CNY trillion, and Year-on-Year Change, in %, 2014 – 2020f

Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, 2015 & 2020f, and CAGR, in %, 2015 – 2020f

Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, 2014 & 2020f, and CAGR, in %, 2014 – 2020f

Retail E-Commerce Sales (incl. B2C and C2C), in CNY trillion, and Year-on-Year Change, in %, 2014 – 2018f

B2C E-Commerce Sales, in CNY trillion, and Year-on-Year Change, in %, 2014 – 2018f

Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, and Year-on-Year Change, in %, 2014 – 2018f

Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, 2014 – 2016f

CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

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TABLE OF CONTENTS

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CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 REPORT Report Coverage

This report covers the forecasts for retail E-Commerce sales in

China. The report is based purely on secondary market research and does

not contain any sales forecasts produced by the report publisher.

The forecasts cited in this report were produced by various

reputable sources and differ in definition, methodology and the time

period referenced. The sources may refer to B2C E-Commerce sales as

online retail sales, Internet retailing sales, E-Commerce sales or online

shopping/online retail GMV. Most of the sources include both B2C and

C2C sales in their sales definitions, as is also stated on the respective

subtitles. To distinguish the share of B2C E-Commerce, a chart was

included showing an estimate for B2C E-Commerce’s share of total retail

E-Commerce sales in China in 2014 and in 2015. Furthermore, one of the

sources published a forecast for pure B2C E-Commerce sales, which is

also included in this report. The majority of original sources excluded

travel and/or other services from their definition and included M-

Commerce sales.

Most of the forecasts were published within the previous 12

months. Report Structure

The report starts with an Overview and International

Comparisons chapter. It opens with a qualitative overview of the B2C E-

Commerce market in China (a text chart). The country’s share of global E-

Commerce sales in 2016 and 2020 is revealed, and the country’s minimum

and maximum E-Commerce CAGR forecasts are compared to other top

markets worldwide. Next, some key market characteristics, including

online shopper penetration, top product categories purchased online, top

B2C E-Commerce market players and M-Commerce sales forecasts are

provided.

The next chapter contains an overview of all sales forecasts

included for this country summarized in one table, with a year span 2014

through 2020. Not all the years were covered by each of the sources. Within

this table, the forecasts that contain the years 2015 and 2020 are presented

first and ranked by CAGR in 2015 through 2020. All other forecasts are

ranked so that the most far reaching forecasts in terms of years covered

are presented first. If forecasts from several sources end with the same

year, they are ranked by sales volume predicted for this year. Besides the

sales volumes, the table also includes the names of the respective sources,

definitions where available and CAGR if available for the years 2015

through 2020.

A summary of forecasts regarding the E-Commerce share of

retail sales is presented next, with a year span 2014 to 2020. Not all the

years were covered by each of the sources.

The last chapter contains charts with individual sales forecasts

from the summary table. The sales values shown on the chart are in the

currency as used by the source, while in the overview table the original

values might have been converted to another currency for consistency. The

conversion rates used in the action titles and summary tables refer to the

average rate for 12 months to the 1st of November, 2016. If the source

reported year-on-year growth rates or CAGR, these numbers were included

as in the source; where no growth numbers were available in the source,

they were calculated from the provided sales values.

CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

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Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020 November 2016 € 1,950

Top Players in Global B2C E-Commerce Market 2016 July 2016 € 950

Trends in Worldwide Internet Retail 2016 July 2016 € 1,450

Online Retail in Emerging Markets 2016 June 2016 € 3,450

Global B2C E-Commerce Market 2016 June 2016 € 4,950

BRIC B2C E-Commerce Market 2016 March 2016 € 1,950

Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450

China B2C E-Commerce Market 2015 September 2015 € 950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Middle East B2C E-Commerce Market 2016 May 2016 € 1,950

Latin America B2C E-Commerce Market 2016 March 2016 € 1,950

Europe B2C E-Commerce Market 2016 February 2016 € 2,950

Central Asia and Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450

North America B2C E-Commerce Market 2015 November 2015 € 950

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

Frau and Security in Global Online Payment October 2016 € 950

Global Mobile Online Payment Methods: First Half 2016 October 2016 € 950

Global Alternative Online Payment Methods: First Half 2016 September 2016 € 950

Asia-Pacific Online Payment Methods: First Half 2016 September 2016 € 750

Global Online Payment Methods: First Half 2016 September 2016 € 1,950

Global Online Marketplaces 2016 November 2016 € 450

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CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

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